Viral video tracking and measurement firm Visible Measures has closed a $10 million series C round of funding, led by Northgate Capital. Existing investors Mohr Davidow and General Catalyst also participated, bringing the total capital the company has raised since launch to $29 million. The last time it raised money was in January, 2008.
Visible Measures lets both ad agencies and big video publishing sites on the Web track viewership and engagement with videos across the Web. Ad agencies can measure the effectiveness of specific video ad campaigns, and publishers can see which of their videos are being played and passed around the most.
The company is currently tracking more than 200 million different online videos and video ads. Each day it measures the equivalent of 100 years worth of collective online video viewing consumption. It is trying to bring the types of metrics normally associated with direct response ads to brand awareness.
I love online video!
Adrian,
I love online video too!!
We are humbled by the support of our clients, board, advisors, investors, and team. We are working hard to try to create value in what is a tough environment.
We wish all startups out there all the very best during these uncertain times.
Sincerely,
Brian
Founder & CEO
Visible Measures
http://www.visiblemeasures.com
That was a very nice well said comment. I look forward to getting to know your products and services a bit better moving forward. I sent a message out to my Twitter stream about Visible Measures, as I feel it is valuable. Full speed ahead with your business plans! Respect.
Online video is so cool!!!!!!!!
Exclamation points are so cool!!!!!
I love everybody!!!!!!
I am a poster child of fabricated sincerity!!!!!!
Techcrunch, what is the deal with the piece of sh*t front page? Please hire a UI designers to help you sort things out. The first impression is you come across as a 3rd grade porn/spam site. Please fix this. And yes I know porn from a quality blog site.
Very smart company! Viral is the future and engagement tracking is right there!
I would like to see a company do intelligent mouse over tracking for pointer movements (non-click paths), but then again that might be a startup for me
Is that only me or are we experiencing a dot-com-web-2.0-what’s-next VC funding mania?
T.C. seems to be taking a timeout from deadpooling companies, but I guess the stream of new funding news is not strong enough to push back the usual twitter-facebook-myspace posts.
I have been watching Visible Measures for a year and this isn’t a surprise to me. What is a surprise is that someone like Nielsen doesn’t acquire them.
Great company and congrats!
$30m in VC money and 1 customer so far? MTV.. Wow… wish i worked at this company
How exactly can those statistics make up for the $ 29 million of investment? If you’re about to make a comparison to the necessity of regular media ratings, you’re wrong. Media ratings have a strong correlation with ad money. Online video? Nah…
Visible Measures should create a technology to track their burn rate. Every deal with the exception of MTV is a giveaway. Classic case of hype to appease the BOD/investors. I thought that technique died in 2001 – I guess VCs haven’t learned their lesson.
Burn 2.0