Comments on: Study: In-Game Video Advertising Trumps TV Advertising In Effectiveness

By: strategy games

strategy games — Tue, 06 Oct 2009 05:40:19 +0000

I totally agree, in game ads have many advantages over tv ads and the player sure won’t be able to switch channel when he sees the ads coming. But seriously, i don’t say it’s good and i sure don’t want to see ads in game, but i think we’ll be stuck with them pretty soon.

By: Study: In-Game Video Advertising Trumps TV Advertising In … | In-game marketing news

Sun, 19 Apr 2009 03:55:52 +0000

[...] the original post: Study: In-Game Video Advertising Trumps TV Advertising In … Share and [...]

By: Start Thinking Soldier « Consumer Media

Start Thinking Soldier « Consumer Media — Mon, 06 Apr 2009 15:24:47 +0000

[...] Study: In-Game Video Advertising Trumps TV Advertising In Effectiveness (techcrunch.com) [...]

By: La publicidad In-Game es más efectiva que la de la Televisión | Wipley, Social Gaming Platform

Mon, 30 Mar 2009 22:57:16 +0000

[...] a pesar de introducirles publicidad. Recientemente, otro estudio de NeoEdge Networks asegura que la publicidad in-game es más efectiva que la publicidad en otros medios, como la televisión. Los resultados preliminares de este estudio, que concluirá al final de este [...]

By: Reklama w grach skuteczniejsza niż w TV | AdGames

Reklama w grach skuteczniejsza niż w TV | AdGames — Mon, 30 Mar 2009 06:56:30 +0000

[...] wykazuje, że marka pojawiająca się w grach jest 5-cio krotnie lepiej rozpoznawana (rozpoznanie nie [...]

By: In game advertising most effective? | Chinchilla Media

In game advertising most effective? | Chinchilla Media — Sun, 29 Mar 2009 02:03:39 +0000

[...] Read more [...]

By: Na tv não funciona, mas no videogame arrasa « Ponto Eletrônico

Na tv não funciona, mas no videogame arrasa « Ponto Eletrônico — Fri, 27 Mar 2009 18:44:46 +0000

[...] TechCrunch: “Study: In-Game Video Advertising Trumps TV Advertising In Effectiveness” [...]

By: Michel Demoor

Thu, 26 Mar 2009 09:29:34 +0000

CampaignEffect= Reach * Impact.

Now the impact has been proven to be 5 times higher on unaided brand awareness.

BUT, did you think about the reach of an advergame vs. the reach of television. Careful, TV rules. Unfort.

By: Madonna

Madonna — Thu, 26 Mar 2009 09:25:43 +0000

Indeed, it’s John Wanamaker’s quote, the first marketer ever.

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

By: pixelame.net

pixelame.net — Wed, 25 Mar 2009 18:18:17 +0000

La publicidad en juegos funciona…

Vía The Inquirer, leo que la empresa NeoEdge Networks ha hecho un estudio en la al parecer la publicidad en los videojuegos funciona mejor que en la televisión….

By: Rae,MP » Blog Archive » Estudo revela a eficácia da publicidade in-game

Wed, 25 Mar 2009 17:56:58 +0000

[...] TechCrunch: “Study: In-Game Video Advertising Trumps TV Advertising In Effectiveness” « Revista sueca publicada como tatuagem [...]

By: FanSection Blog - Sports, Social Media, Analysis, Commentary

FanSection Blog - Sports, Social Media, Analysis, Commentary — Wed, 25 Mar 2009 17:40:46 +0000

[...] TechCrunch: According to Vicki Cohen, Executive Vice-President at Frank Magid Associates, the preliminary [...]

By: Ashley

Ashley — Wed, 25 Mar 2009 11:30:36 +0000

people just want to skip past the t.v ads because it interferes with the show they want to watch. Thats why DVR’s are such a success. On the other hand. Advertising in video games is new, it doesn’t effect gameplay really.. It’s not like you have to stop playing for 30 seconds to watch an ad. If that was the case then people wouldn’t play games. I’d sell all my consoles and games and find a new hobby… Like walking outside. lol

By: Jason

Jason — Wed, 25 Mar 2009 04:48:19 +0000

I’m a 13-yr-old entrepreneur. I started my biz when I was nine http://www.pencilbugs.com. In between school work and my business stuff, I like to play online video games. It makes sense that they have ads on there. More kids are playing games than watching TV. I’d like to get my product ads on some of those popular games.

By: GAMING « Daily Marauder

GAMING « Daily Marauder — Wed, 25 Mar 2009 02:43:48 +0000

[...] brands who experiment with pre, mid and post-roll video advertisements inside Web-based games. (http://www.tech...ising-in-effect... [...]

By: PU55Y

PU55Y — Tue, 24 Mar 2009 22:40:43 +0000

Ridiculous? Ridiculously fantastic. Frodo needs to get it on while slamming a redbull and pounding a bigmac. Finally the future has arrived. Hitman wants a burrito, please.

By: AvatarLabs » Blog Archive » In-Game Video Advertising vs. TV, TV loses.

Tue, 24 Mar 2009 22:19:32 +0000

[...] Read more here. [...]

By: 広告効果調査：ゲーム内動画広告は効果の面でテレビ広告に勝る

広告効果調査：ゲーム内動画広告は効果の面でテレビ広告に勝る — Tue, 24 Mar 2009 21:51:39 +0000

[...] ［原文へ］ [...]

By: ChannelQ

ChannelQ — Tue, 24 Mar 2009 21:40:02 +0000

Am besten spielend werben…

Die generelle Aussage einer neuen Studie von Games-Vermarkter NeoEdge Networks, die in diesem Artikel von TechCrunch angekündigt wird, klingt schon mal verheißungsvoll:
“In-Game Advertising wirkt effektiver als TV-Werbung”
Ich bin auf die…

By: Will Tweet 4 Food

Will Tweet 4 Food — Tue, 24 Mar 2009 21:11:06 +0000

You could order pizza from EQ

By: what consumes me, bud caddell » Study Illustrates the Effectiveness of In-Game Ads

Tue, 24 Mar 2009 20:50:23 +0000

[...] TechCrunch: “Study: In-Game Video Advertising Trumps TV Advertising In Effectiveness” [...]

By: Hmm

Hmm — Tue, 24 Mar 2009 20:35:31 +0000

But I just read couple days ago that advertising is gonna DIEEEEEEEE!!!!

That too from a respected Wharton professor.

Stop confusing me, TC.

By: coolnalu

coolnalu — Tue, 24 Mar 2009 19:35:26 +0000

o yeah i wish i can buy a can of coke or pepsi in WOW or QuakeLive.

By: Business & Finance Blogs » Blog Archive » Study Illustrates the Effectiveness of In-Game Ads

Tue, 24 Mar 2009 18:54:30 +0000

[...] TechCrunch: “Study: In-Game Video Advertising Trumps TV Advertising In Effectiveness” [...]

By: Study: In-Game Video Advertising Trumps TV Advertising In Effectiveness « Unbox’d Blog

Tue, 24 Mar 2009 18:37:51 +0000

[...] http://www.tech...effect… (via TechCrunch) [...]