Here’s a fun hypothetical. Let’s say you’re Palm, and you’ve poured untold sums of money and time into developing the Pre; the early response has been positive. But when you launch the phone, hopefully still sometime before July, it completely and utterly bombs. For whatever reason—people unwilling to give up the iPhone, people unwilling to switch to Sprint—it just doesn’t do the numbers you expected it to, or needed it to. Then what do you do?

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