Comments on: Why Advertising Is Failing On The Internet

By: Charging for software in the age of web apps | Ben Werdmuller

Charging for software in the age of web apps | Ben Werdmuller — Sun, 15 Nov 2009 22:04:53 +0000

[...] first half of the year. Sites like TechCrunch were quick to herald its demise with articles like Why Advertising Is Failing On The Internet, which declared: My basic premise is that the internet is not replacing advertising but shattering [...]

By: christian louboutin

christian louboutin — Tue, 10 Nov 2009 11:06:21 +0000

oh,i see

By: Promote My Website » Why Advertising Is Failing On The Internet

Promote My Website » Why Advertising Is Failing On The Internet — Sun, 08 Nov 2009 16:42:24 +0000

[...] the rest here: Why Advertising Is Failing On The Internet Leave a comment | Trackback No comments [...]

By: Why putting ads on the menu won’t pay for lunch « excapite

Why putting ads on the menu won’t pay for lunch « excapite — Mon, 02 Nov 2009 21:44:54 +0000

[...] of Operations and Information Management at The Wharton School of the University of Pennsylvania: Why Advertising is Failing on the Internet. In it, he argues that the Internet shatters all forms of advertising. “The problem is not the [...]

By: gfh

gfh — Sun, 01 Nov 2009 14:21:38 +0000

I have never read any ad that pops up. Usually it takes 0,5 seconds to quickly press any visible “X” or “Close” and be back to what I was doing.

Advertising is binding only if it is original, epic, funny etc. It must be good, so the client says “Wooow.. that was awesome” even if he will never need the product.

Does google or Youtube actually believe, that someone reads advertizements, that are in text on sides? Maybe some morons really are, but no the average normal person.
Heck, much better advertising is google selling first finds (about this subject there wer numerous court cases already) rather than stupid plain tect meaningless messages.

So yes – down with dumb internet advertising. If you actually spend money for that, first learn how to put some effort in it

By: Jonnathan

Jonnathan — Sat, 31 Oct 2009 18:29:19 +0000

Theres a need for someone to check the advertised products . and rate the quality , post if is a scam , etc etc etc , meaby the same person or company to advertise those products .

By: Andy

Andy — Fri, 30 Oct 2009 15:55:13 +0000

Hi Mr Clemons,
I got halfway through your editorial and still don’t know what you’re talking about. I publish Ireland’s biggest selling wedding magazine and I have 98% repeat business from my advertisers!
I DO NOT BELIEVE THE “WEB” IS A MEDIUM FOR ADVERTISING AS THERE ARE BILLIONS OF SITES.
THE WAY FORWARD IN ADVERTISING IS “TARGET ADVERTISING” e.g. As I live in Ireland if I was selling a tractor I would advertise in The Farmers Journal. Andy Ring

By: Jay Tierney

Jay Tierney — Thu, 29 Oct 2009 20:57:43 +0000

All of you people are kidding, right? Learn your history. Everyone said in the early 60’s that advertising was dead because the youth didn’t like to be influenced and weren’t buying into any of it. How’d that work out? Ridiculous…

By: Perchè i modelli di business centrati solo sull’advertising falliscono su internet «

Wed, 28 Oct 2009 19:35:32 +0000

[...] occidentali, compresi MySpace e Facebook. In effetti non il massimo dell’innovatività. Eric Clemons della Wharton Business School, a proposito dell’atteso crollo della raccolta pubblicitaria in [...]

By: Steve Morrow

Steve Morrow — Fri, 23 Oct 2009 19:17:10 +0000

Do they they teach spelling at MIT or were you playing video games? Big East Grad

By: Steve Morrow

Steve Morrow — Fri, 23 Oct 2009 18:54:28 +0000

And I agree with you. Most of these posters have a blind spot in that they underestimate the sheer number of internet newbies! I live in FL on the west coast and we define the digital divide I think. Mr. Clemmons may be correct and in fact is, I think. He admits that every time predicted a trend he was way out in front of it and so was attacked. It may take another 50 years for all of the newbies and newborns to stop clicking on internet ads

By: The Ad-Supported World: Ready or not, here it comes

The Ad-Supported World: Ready or not, here it comes — Fri, 23 Oct 2009 14:01:09 +0000

[...] as an aberration, but an opportunity. And this positive change in new advertising is combined with, as Eric Clemons noted back in March, a failure on the part of traditional advertising to engage its audience on any level. Of course, [...]

By: Aram Oganyan

Tue, 20 Oct 2009 14:01:26 +0000

I am not sure if I agree with everything he said, but I don’t think that is too important.

This is the way I look at it. I have a business, recently got married, bought a little house, got bills, struggling thats for sure. I have to make my business work so I am going to market my products and services the best that I can.

This is the era of no bs because there is so much of it specially on the web that people are tired of it. I’v got a business strategy, and thats to be honest with my clients, potential clients and eventually Ill come out on top.

I know advertising, I’v been in advertising my whole life, in fact thats all I know. What I have learned though experience is simple.

1. Presentation
2. Honesty
3. Hard work
4. Grow with technology

Universe always has a unique way of balancing itself.

I care about taking good care of my family so if I hear that some big name newspaper is going out of business I am not going to stop everything that I am doing and drop dead thinking this is the end, we have come to the edge. The reason why these guys are folding is because you have CEO making millions, paying bonuses in 10s of millions. They put on their black suits and white shirts, go to a corner office with a 18 year old secretary that wears a miniskirt for lunch and changes in to more casual in the afternoon, sit around in stupid meeting all day long and just hope that the information that they put on a stack of cheap paper will be read. The reason why they fail is that they did not want to work hard and grow with technology and stay current.

I am going to tweet the tweet out of my tweeter and blog the blogger out of my blog and facebook the face out of my facebook and hopefully I will find people that are interested in my products and services and they will tell tweet friends and bacebook their family and sooner or later my blog will get a few thousand hits a day.

http://www.prin...m/WP/wordpress/

Remember! universe will balance itself out.

By: The Real Problem is FLINK! « excapite

The Real Problem is FLINK! « excapite — Mon, 19 Oct 2009 06:36:23 +0000

[...] Why Advertising is Failing on the Internet Possibly related posts: (automatically generated)Is advertising online really your best option?Why [...]

By: carolyn

carolyn — Thu, 15 Oct 2009 04:24:43 +0000

Wow, I agree very much and think it well put. Can’t believe all the snarkiness! If people are interested in a topic, they will read it in depth. Wonderful job. Eric says everything I was thinking, you’re right for sure and we need to be ready for it. Those who don’t take heed will have trouble in the future. I do think it’s a while away and a bit premature for my clients who are making money through advertising to throw this at them. Instead, we will gently introduce other ways to monitize on the web and use it to enhance expertise and reputation on the web…

Thanks, this was very valuable!

By: B&B Blackpool

B&B Blackpool — Sat, 10 Oct 2009 18:53:32 +0000

Simply a consequence of the worldwide recession. Companies don’t have as much money in advertising budgets as they once had.

For those that know what they are doing though with the internet the rewards are there to be had.

By: The Marketing Student | Generation Y Marketing Insights » Only Stupid People Click Internet Ads

Tue, 06 Oct 2009 15:01:16 +0000

[...] Further reading: The end of the free lunch—again (The Economist) Why Advertising Is Failing On The Internet (TechCrunch) [...]

By: matthew

matthew — Wed, 30 Sep 2009 20:31:05 +0000

i agree and dissagree
i’m like most folks that can’t stand comercials, who try to channel surf only to find that the other program is running a comercial at the same time DOH ! or that flashing add covering what your wanting to read on a web page is getting in the way. I HATE THAT… but
when i do want to buy where do i go ?
just like most of you i go onlne to research the product and hey if theres a store in my city that sells what im looking for i would go to that store to buy it would’nt you ? isnt that realy smart of the local business person to make sure his add is in front of me when i’m ready to buy ?
as long as there are people there will be advertising

By: Google adjusts to life with trustbusters | Mac Bargains

Google adjusts to life with trustbusters | Mac Bargains — Mon, 28 Sep 2009 23:47:12 +0000

[...] and when companies actually do pay the fees demanded for their keywords,” Clemons wrote as a guest author on TechCrunch in [...]

By: Said the advertising to the academic, “The rumors of my death have been greatly exaggerated” « The Social Media Soapbox

Sun, 27 Sep 2009 17:17:59 +0000

[...] Wharton School, one of America’s top business schools, wrote a post on TechCrunch entitled “Why Advertising Is Failing On The Internet.” It caused quite a stir. Professor Clemons’s key thesis is that online advertising will [...]

By: McGuire on Media » Trying to find the right tone when "left wing technologists" grab all the attention

Thu, 24 Sep 2009 21:40:44 +0000

[...] guy, tells us that in a number of ways. Eric Clemons, another smart guy, says advertising has failed on the Internet and something must be found to replace [...]

By: Wayne

Wayne — Mon, 21 Sep 2009 07:12:44 +0000

It all depends on the niche you’re in. Some niches are failing and some are soaring.

By: Itemnem

Itemnem — Tue, 15 Sep 2009 10:57:37 +0000

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We have presented a huge selection of variety and quality of elephants and their accessories at the lowest prices.
You can order right now and the courier will deliver your order as soon as possible.

By: William Luciw

Tue, 01 Sep 2009 19:28:23 +0000

Well done Professor Clemons, well done indeed!

By: Martin Leblanc

Martin Leblanc — Wed, 26 Aug 2009 14:13:22 +0000

First of: The definition of advertising is wrong. He writes: “Advertising is using sponsored commercial messages to build a brand …”

“Build a brand” ? … how about “selling products”? A lot of ecommerces don’t care much about branding – they only care about selling products and shutting down ads which doesn’t have a positive ROI based on direct sales.

Also I think he’s underestimating the possibilities of online marketing.

E.g. the premise of “people dont want to view ads” is wrong. If you’re looking for a new camera and you search on Google for it, many are actually looking for the ads because that’s where you can buy it.