Comments on: Should An iPhone App Developer Charge Or Run Ads? (Galaxy Impact Case Study) http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/ Startup and Technology News Thu, 26 Nov 2009 16:58:17 -0800 hourly 1 By: Dave http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/comment-page-1/#comment-3075506 Dave Wed, 04 Nov 2009 14:38:10 +0000 http://www.techcrunch.com/?p=51076#comment-3075506 I don't think cross-selling works. I sell apps for niche markets and not games, and my experience is that if you offer something for free, you attract people looking for freebies. I haven't noticed free apps driving any sales at all. My opinion is you have to offer people something of value. Give them what they want or need. When you do, they will pay for it. Now it might be different with games where people might be more inclined to try before buying, but I think even that idea is oversold. Personally, I've tried a few free apps before buying, but I used them a few times and forgot about them. I've never downloaded a free app that compelled me to pay for their full version. On the other hand, I've paid for a few games and other apps. They had convincing sales pages that showed me they would give me something I wanted, so I was willing to put out the money, even for apps that charged more than 99 cents. I don’t think cross-selling works. I sell apps for niche markets and not games, and my experience is that if you offer something for free, you attract people looking for freebies. I haven’t noticed free apps driving any sales at all. My opinion is you have to offer people something of value. Give them what they want or need. When you do, they will pay for it. Now it might be different with games where people might be more inclined to try before buying, but I think even that idea is oversold. Personally, I’ve tried a few free apps before buying, but I used them a few times and forgot about them. I’ve never downloaded a free app that compelled me to pay for their full version. On the other hand, I’ve paid for a few games and other apps. They had convincing sales pages that showed me they would give me something I wanted, so I was willing to put out the money, even for apps that charged more than 99 cents.

]]> By: Marketing 101 For iPhone Apps http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/comment-page-2/#comment-3059983 Marketing 101 For iPhone Apps Tue, 27 Oct 2009 15:25:13 +0000 http://www.techcrunch.com/?p=51076#comment-3059983 [...] 0,99, it is just not viable business. Ad-supported model may not work that well either. See one case study on TechCrunch (be sure to check the good comments as well). A much better way to drive discovery [...] [...] 0,99, it is just not viable business. Ad-supported model may not work that well either. See one case study on TechCrunch (be sure to check the good comments as well). A much better way to drive discovery [...]

]]> By: Molecular Voices » Turn off the Lite: Apple Allows In App Purchases for Free Apps http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/comment-page-2/#comment-3041554 Molecular Voices » Turn off the Lite: Apple Allows In App Purchases for Free Apps Fri, 16 Oct 2009 22:48:42 +0000 http://www.techcrunch.com/?p=51076#comment-3041554 [...] bought Galaxy Impact (iTunes link) for $.99, roughly 400 downloaded it for free, according to their great case study. Offering the free version with seamless upsells, such as a game application that offers new [...] [...] bought Galaxy Impact (iTunes link) for $.99, roughly 400 downloaded it for free, according to their great case study. Offering the free version with seamless upsells, such as a game application that offers new [...]

]]> By: How Much Should You Charge For Your iPhone App? http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/comment-page-2/#comment-3015849 How Much Should You Charge For Your iPhone App? Thu, 01 Oct 2009 21:40:22 +0000 http://www.techcrunch.com/?p=51076#comment-3015849 [...] FREE remains the overwhelming majority of unit downloads.  Some are citing actual data that shows the ratio of free to paid downloads at 400:1. [...] [...] FREE remains the overwhelming majority of unit downloads.  Some are citing actual data that shows the ratio of free to paid downloads at 400:1. [...]

]]> By: [iPhone] Ads? Charge? Case Study of Galaxy Impact « Lab of Chowky http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/comment-page-2/#comment-2955170 [iPhone] Ads? Charge? Case Study of Galaxy Impact « Lab of Chowky Sat, 29 Aug 2009 18:55:02 +0000 http://www.techcrunch.com/?p=51076#comment-2955170 [...] Source: http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-... [...] [...] Source: http://www.tech...-galaxy-impact-... [...]

]]> By: Blog | Eric Paul Snowden http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/comment-page-2/#comment-2920820 Blog | Eric Paul Snowden Thu, 13 Aug 2009 03:17:59 +0000 http://www.techcrunch.com/?p=51076#comment-2920820 [...] Click here Share [...] [...] Click here Share [...]

]]> By: Secret Recipe for an iPhone App | Sramana Mitra on Strategy http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/comment-page-2/#comment-2909252 Secret Recipe for an iPhone App | Sramana Mitra on Strategy Sat, 08 Aug 2009 03:32:25 +0000 http://www.techcrunch.com/?p=51076#comment-2909252 [...] it’s going to be different for each app, this case study gives some clues as to how many downloads to expect from a free vs. a paid app. Let’s say the [...] [...] it’s going to be different for each app, this case study gives some clues as to how many downloads to expect from a free vs. a paid app. Let’s say the [...]

]]> By: BlackBerry necesita buenas aplicaciones gratuitas « Diario de Móviles http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/comment-page-2/#comment-2864705 BlackBerry necesita buenas aplicaciones gratuitas « Diario de Móviles Sat, 18 Jul 2009 17:31:10 +0000 http://www.techcrunch.com/?p=51076#comment-2864705 [...] pero creo que se están acercando de una forma equivocada. Hace algunos meses leía sobre un caso de estudio de un desarrollador para aplicaciones para el iPhone en donde se liberó un juego con bastante éxito. En los inicios [...] [...] pero creo que se están acercando de una forma equivocada. Hace algunos meses leía sobre un caso de estudio de un desarrollador para aplicaciones para el iPhone en donde se liberó un juego con bastante éxito. En los inicios [...]

]]> By: MBXGames Ltd » Blog Archive » Marketing on the iPhone bandwagon http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/comment-page-2/#comment-2843655 MBXGames Ltd » Blog Archive » Marketing on the iPhone bandwagon Wed, 08 Jul 2009 15:52:49 +0000 http://www.techcrunch.com/?p=51076#comment-2843655 [...] an application that is considered a commercial failure can achieve 220,000 downloads in the first two weeks. It is worth noting these are customers that are open and ready to receive [...] [...] an application that is considered a commercial failure can achieve 220,000 downloads in the first two weeks. It is worth noting these are customers that are open and ready to receive [...]

]]> By: Greystripe Ups The Ante In The iPhone Ad Network Wars, Launches Guaranteed CPM Program | Design Website http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/comment-page-2/#comment-2819200 Greystripe Ups The Ante In The iPhone Ad Network Wars, Launches Guaranteed CPM Program | Design Website Wed, 24 Jun 2009 16:42:54 +0000 http://www.techcrunch.com/?p=51076#comment-2819200 [...] by other networks. In a guest post written by an iPhone developer on TechCrunch, the developer reported CPMs of $0.23 with ads powered by AdMob. But this data is anecdotal and based on one [...] [...] by other networks. In a guest post written by an iPhone developer on TechCrunch, the developer reported CPMs of $0.23 with ads powered by AdMob. But this data is anecdotal and based on one [...]

]]> By: Greystripe Ups The Ante In The iPhone Ad Network Wars, Launches Guaranteed CPM Program http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/comment-page-2/#comment-2819043 Greystripe Ups The Ante In The iPhone Ad Network Wars, Launches Guaranteed CPM Program Wed, 24 Jun 2009 15:12:18 +0000 http://www.techcrunch.com/?p=51076#comment-2819043 [...] by other networks. In a guest post written by an iPhone developer on TechCrunch, the developer reported CPMs of $0.23 with ads powered by AdMob. But this data is anecdotal and based on one [...] [...] by other networks. In a guest post written by an iPhone developer on TechCrunch, the developer reported CPMs of $0.23 with ads powered by AdMob. But this data is anecdotal and based on one [...]

]]> By: unserrottsuiz http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/comment-page-2/#comment-2811395 unserrottsuiz Fri, 19 Jun 2009 17:26:37 +0000 http://www.techcrunch.com/?p=51076#comment-2811395 very nice website. check this.... <a href="http://www.amateure-privat.biz/girlx.html" rel="nofollow"> privatamateure</a> good night,sleep tight and dont let the bad bugs bite very nice website.
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]]> By: <fb:name linked="false" useyou="false" uid="507201584">Robin Rath</fb:name> http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/comment-page-2/#comment-2809161 Robin Rath Thu, 18 Jun 2009 02:43:52 +0000 http://www.techcrunch.com/?p=51076#comment-2809161 We will be releasing a brick-breaker variant very soon, but like 3D Brick Breaker it brings a lot to the table in terms of alternative gameplay. Our initial price point will be $1.99, along with a lite version. Our lite version features admob ads, which we will utilize for ad exchange. Will be interested to see how this one does compared to Galaxy - and whether it disproves all the comments about not having an completely original game. We will share our data as well, if you are interested in the results let me know. Rob - www.radial50.com We will be releasing a brick-breaker variant very soon, but like 3D Brick Breaker it brings a lot to the table in terms of alternative gameplay. Our initial price point will be $1.99, along with a lite version.

Our lite version features admob ads, which we will utilize for ad exchange.

Will be interested to see how this one does compared to Galaxy – and whether it disproves all the comments about not having an completely original game. We will share our data as well, if you are interested in the results let me know.

Rob
- http://www.radial50.com

]]> By: CATCH-22: THE PRICE vs POPULARITY DILEMMA OF PRICING iPHONE APPLICATIONS - iBokan - iPhone App Development http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/comment-page-2/#comment-2760802 CATCH-22: THE PRICE vs POPULARITY DILEMMA OF PRICING iPHONE APPLICATIONS - iBokan - iPhone App Development Fri, 22 May 2009 06:01:54 +0000 http://www.techcrunch.com/?p=51076#comment-2760802 [...] A-Store, porting iPhone apps to other platforms. - Bo Wang wrote a guest post on Techcrunch: http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-...  which sparked heated discussion on iPhone App pricing [...] [...] A-Store, porting iPhone apps to other platforms. – Bo Wang wrote a guest post on Techcrunch: http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-…  which sparked heated discussion on iPhone App pricing [...]

]]> By: The Business Model… « Mobile and Startups http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/comment-page-2/#comment-2727989 The Business Model… « Mobile and Startups Sun, 03 May 2009 00:13:22 +0000 http://www.techcrunch.com/?p=51076#comment-2727989 [...] out reality is a little harsher for most developers, as Bo Wang wrote in this interesting post on TechCrunch. In it, he describes how he and his fellows at Bokan Technologies compared the mobile [...] [...] out reality is a little harsher for most developers, as Bo Wang wrote in this interesting post on TechCrunch. In it, he describes how he and his fellows at Bokan Technologies compared the mobile [...]

]]> By: Should An iPhone App Developer Charge Or Run Ads? (Galaxy Impact Case Study) « HENQ News http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/comment-page-2/#comment-2710524 Should An iPhone App Developer Charge Or Run Ads? (Galaxy Impact Case Study) « HENQ News Wed, 22 Apr 2009 18:27:55 +0000 http://www.techcrunch.com/?p=51076#comment-2710524 [...] Should An iPhone App Developer Charge Or Run Ads? (Galaxy Impact Case Study) 22 04 2009 Should An iPhone App Developer Charge Or Run Ads? (Galaxy Impact Case Study). [...] [...] Should An iPhone App Developer Charge Or Run Ads? (Galaxy Impact Case Study) 22 04 2009 Should An iPhone App Developer Charge Or Run Ads? (Galaxy Impact Case Study). [...]

]]> By: Revenue models for the media | Ville Vesterinen's weblog http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/comment-page-2/#comment-2694275 Revenue models for the media | Ville Vesterinen's weblog Sat, 11 Apr 2009 17:41:52 +0000 http://www.techcrunch.com/?p=51076#comment-2694275 [...] not (and I don’t), this is the trend we are witnessing. A race to the bottom of a kind. You can see some of these dynamics in play with for example iPhone [...] [...] not (and I don’t), this is the trend we are witnessing. A race to the bottom of a kind. You can see some of these dynamics in play with for example iPhone [...]

]]> By: Borrow someone else’s success to make your own web app successful! | App The Rent http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/comment-page-2/#comment-2685267 Borrow someone else’s success to make your own web app successful! | App The Rent Sun, 05 Apr 2009 09:08:40 +0000 http://www.techcrunch.com/?p=51076#comment-2685267 [...] app could be free and Advert Supported, it could be Freemium (with a free version and a paid for premium version) or [...] [...] app could be free and Advert Supported, it could be Freemium (with a free version and a paid for premium version) or [...]

]]> By: links for 2009-04-01 « boblog http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/comment-page-2/#comment-2679450 links for 2009-04-01 « boblog Wed, 01 Apr 2009 10:09:13 +0000 http://www.techcrunch.com/?p=51076#comment-2679450 [...] Should An iPhone App Developer Charge Or Run Ads? (Galaxy Impact Case Study) This is a guest post written by Bo Wang from iPhone app developer house Team iBokan, part of Bokan Technologies, about the lessons learned while conducting a pricing experiment on brick game Galaxy Impact, the company’s first iPhone application. For a different take on paid versus ad-supported iPhone apps, read our previous post on the subject. [...] [...] Should An iPhone App Developer Charge Or Run Ads? (Galaxy Impact Case Study) This is a guest post written by Bo Wang from iPhone app developer house Team iBokan, part of Bokan Technologies, about the lessons learned while conducting a pricing experiment on brick game Galaxy Impact, the company’s first iPhone application. For a different take on paid versus ad-supported iPhone apps, read our previous post on the subject. [...]

]]> By: Links de la semana 9 | El Blog de Gaston Bercun http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/comment-page-2/#comment-2673975 Links de la semana 9 | El Blog de Gaston Bercun Fri, 27 Mar 2009 20:53:49 +0000 http://www.techcrunch.com/?p=51076#comment-2673975 [...] Should An iPhone App Developer Charge Or Run Ads? (Galaxy Impact Case Study), muy buena nota sobre las distintas alternativas de distribución de Apps para el iPhone. [...] [...] Should An iPhone App Developer Charge Or Run Ads? (Galaxy Impact Case Study), muy buena nota sobre las distintas alternativas de distribución de Apps para el iPhone. [...]

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]]> By: The BallistiK Blog » Fresh From delicious today http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/comment-page-2/#comment-2670525 The BallistiK Blog » Fresh From delicious today Thu, 26 Mar 2009 03:32:27 +0000 http://www.techcrunch.com/?p=51076#comment-2670525 [...] FavsDesigning Drop-Down Menus: Examples and Best Practices 15 hours agoecoder | home 2009/03/23Should An iPhone App Developer Charge Or Run Ads? (Galaxy Impact Case Study) 2009/03/22Microsoft SuperPreview: a New Way to Test Websites 2009/03/1810 Principles For Readable [...] [...] FavsDesigning Drop-Down Menus: Examples and Best Practices 15 hours agoecoder | home 2009/03/23Should An iPhone App Developer Charge Or Run Ads? (Galaxy Impact Case Study) 2009/03/22Microsoft SuperPreview: a New Way to Test Websites 2009/03/1810 Principles For Readable [...]

]]> By: 苹果App Store：真实的谎言？ | 非原创无线互联网观察 http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/comment-page-2/#comment-2669208 苹果App Store：真实的谎言？ | 非原创无线互联网观察 Wed, 25 Mar 2009 13:40:18 +0000 http://www.techcrunch.com/?p=51076#comment-2669208 [...] Store游戏开发商的案例分析，却让优比客产生了疑问。这家开发商曾经位列App Store”Top Free [...] [...] Store游戏开发商的案例分析，却让优比客产生了疑问。这家开发商曾经位列App Store”Top Free [...]

]]> By: Should an iPhone App Developer Charge or Run Ads? http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/comment-page-2/#comment-2667541 Should an iPhone App Developer Charge or Run Ads? Tue, 24 Mar 2009 15:16:04 +0000 http://www.techcrunch.com/?p=51076#comment-2667541 [...] The makers of Galaxy Impact have posted an interesting article on TechCrunch showing how free downloads, premium versions and upgrades of their iPhone app affected sales: Should an iPhone App Developer Charge or Run Ads? [...] [...] The makers of Galaxy Impact have posted an interesting article on TechCrunch showing how free downloads, premium versions and upgrades of their iPhone app affected sales: Should an iPhone App Developer Charge or Run Ads? [...]

]]> By: » iPhone Apps - Show Me The Money http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/comment-page-2/#comment-2667435 » iPhone Apps - Show Me The Money Tue, 24 Mar 2009 14:07:47 +0000 http://www.techcrunch.com/?p=51076#comment-2667435 [...] one case study for game app Galaxy Impact developed by Team iBokan.  Launched free-of-charge in iTunes App Store, it has 220,000 downloads [...] [...] one case study for game app Galaxy Impact developed by Team iBokan.  Launched free-of-charge in iTunes App Store, it has 220,000 downloads [...]

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