There are plenty of ways to monitor the buzz of any given topic in the blogosphere, on Twitter, or across social networks. There is Artiklz, Trendpedia, Trackur, Brandseye, Radian6, Attentio, Buzzcapture and Chatterguard, to name a few.. Now Omgili, a search engine that focuses on forums, discussion boards, newsgroups, and Q&A sites, has just added a new buzztracker called Omgili Stream. It searches the same set of discussion sites on the Web and returns results based on how recently they appeared.
Results are not ranked by anything other than chronology, which produces an undifferentiated set of results. What I really want to know is what are the most important or influential discussions going on about any given topic. Fortunately, Omgili Stream allows you to filter results by minimum number of replies, language, and where the search term appears (in the title, topic, or replies). Another filter opens up a column with Twitter search results on the left. A unified view might be preferable, but that might then be dominated by the Twitter results. Omgili’s strength is in searching through discussion boards, forms, and the like. It sifts through 7 million such posts a day.
Omgili’s greatest strength (its focus on deep discussion sites), is also its greatest weakness. It completely ignores blog comments, for instance, where a huge chunk of discussion on the Web takes place. That is a huge oversight, in my opinion. Although, there are other sites where you can search across only blog comments, such as Backtype or Artiklz. And then what about public discussions on Facebook and other social networks?
Omgili is geared towards marketers who want to keep track of what people are saying about their products, companies and brands. Yet it returns results from only one portion of the Web. So if you are a marketer, you might want to bookmark it (consumers might be more likely to talk about product defects or other problems on a discussion board or Q&A site where they are looking for assistance from other users). But it only addresses a portion of the discuss-o-sphere.
As far as it goes, it does a decent job. One of the more helpful features of Omgili is the ability to create a buzz chart for any set of topics. Below is one comparing “IE8″ to “Gmail” and “Flip Video.”
Great post. Mostlt for the list of other tools around in that space. BTW, I am all for creative names but “Omgili” ??? Wow.
@Peter – Omgili = Oh My God I Love It ;)
I see, thanks for the clarification. Maybe I am the one who lives behind the moon ;-)
Can it usable on microblogs? Thanks
WTF??? Yet another 2.0 bullsh** startup. I have no clue what the results mean. You’re telling me there are only 4 discussions taking place about “techcrunch”.
http://stream.o...amp;x=0&y=0
Not sure about the presentation nor (as Harsha alludes to) the comprehensiveness of the results.
Is the top result meant to be the most relevant, or from the most powerful source, or the latest comment?
Also, that’s one nasty-ass colour scheme.
Any guesses as to the revenue stream, or is it simply an Adsense play?
Hi Chris,
The first results batch is ordered by relevancy, Relevancy is determined by many factors from the number of replies, where the keywords appear (what reply or topic) and some other authority factors.
Regarding the comprehensiveness – the sources we scan are mostly message boards and other discussion based platforms, not blogs. The type of information of those platform is a bit different than Blogs. That is the reason searching for major Blog related keywords may not return many results for the past 48 hours. However searching on the main Omgili (omgili.com) site for topics will return much more discussions with overall millions of post.
About the colour-scheme :) well what you gonna do…
Ran Geva
Omgili CEO
Hey Erick,
Thanks for mentioning Radian6. We’re definitely proponents of pulling in as many aspects of a conversation as possible, especially comments, as the full 360-degree view of online discussion is critical.
Thanks for always putting forth such thorough and thoughtful content about this fast-moving space.
Cheers,
Amber Naslund
Director of Community | Radian6
@AmberCadabra
I too “really want to know is what are the most important or influential discussions going on about any given topic.” What app or apps are you using now to accomplish that?
Hi Christian,
The first batch of results is ordered by relevancy to the query. If you keep the results page open you will be updated with new discussions. We are still tweaking the algorithm for relevancy in Omgili Stream since the data is only from the past 48 hours (unlike with the main Omgili Site (omgili.com). I can tell you that the relevancy is determined by many factors such as the number of replies, engaged users participating, the forum and board itself etc…
Omgili Stream is still in early Beta so as I said it is still under tweaking…
Ran Geva
Omgili CEO
samepoint.com accomplishes that
Eric – Having access to a live conversational search seem to be gaining in importance. At Samepoint, we’ve had a live search for a while, which does include blog posts, in addition to Twitter stream, etc. You can check it out here: http://www.same...m/real-time.php
Erick,
Is it at all possible to put these discussion trackers in a matrix comparing their strengths and weaknesses?
what a lame design? i don’t think this plain
primitive ugliness cost even
quarter of $600k
Nice post! Check out my site as well at http://macmaniapodcast.com.
Interesting, but from all those services I couldn’t find any that has an open API, does one exist?
samepoint will be releasing an api for developers. i’m told to stay tuned for timing
there are a lot of vertical search engine like that.
check out new business vertical search engine
http://www.busiverse.com
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