Elevator Pitch Friday: Song.ly Lets You Share Music Via Twitter
by Leena Rao on March 20, 2009

This week’s elevator pitch comes from Song.ly, a service that takes the URL of an MP3, shortens it for Twitter so that a user can tweet the url of the song, and then puts it into a compact Flash player for listening. The pitch is short, sweet, and gets bonus points for articulating the concept behind the startup’s business model.

Song.ly allows users to submit the link for an MP3 (you can’t download music, it must have a url) and then transforms the link into a short url that you can then tweet to friends. Your friends don’t have to download the music, it opens in a Flash player. Song.ly also has cool Firefox add-on that allows you to share songs with just two clicks. Song.ly makes money from affiliate fees and premium services for business clients.

As we’ve reported earlier, there are a lot of ways music is being integrated with Twitter. Tra.kz and TinySong do similar things as Song.ly. In fact, TinySong seems to be providing more comprehensive song selection, and like Song.ly, converts the song into a tiny url with the click of a button. But, Song.ly has a Tweet button that automatically adds the url to your Twitter post-all to do is click the “update” button.

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  • It is crazy how twitter is bringing people together all across the world and doing all types of cool stuff like this. I know that is just part of the internet in general but you gotta admit its pretty cool still.

  • Pretty cool. Twitter is becoming the next social application platform next to facebook. Someone posted a link to Boilingpage ( http://www.boilingpage.com ) in one of the earlier posts in TechCrunch. It’s a way too cool application — again based on Twitter. I just love it and use it regularly to find interesting webpages. Looking forward to see such powerful applications based on twitter

  • There will come a day when people figure out that people are getting so many tweets a day that they do not read most of what they get. When that happens, people sending tweets will figure out that most of their “followers” really don’t read much of what they tweet and they should probably spend their time living life and not pumping their egos by pushing out mostly meaningless drivel.

    In reality, don’t you think that very few people on this earth are really worth following their tweets? Have you read some of the tweets from people with decent followings, like Tony from Zappos? Not to pick on Tony, because it is the exception and not the rule that any tweets are worth the 140 bytes they take up.

    Twitter is great for news services (with real writers with journalistic intregrity…no one would accuse TechCrunch of such a thing) to get legitimated news out and for things like schools getting out information about school closures due to snow.

    • You are generalizing though. Not everyone gets a ton of tweets everyday. I follow less than 20 people and have read every tweet for the last 4-6 months. Anyways, it’s just like email marketing: often the open rates on emails will be less than 10% but you can still achieve huge profits if you have the volume and/or dedicated fans.

      And definitely, few people are worth following, but as time goes people will realize that the people they follow are boring and will unfollow them. If you look at some of the top tweeters they are actually pretty interesting and those people who will get the most out of Twitter anyways.

      • It is fantastic for people selling brands, no doubt. But even dumb asses will eventually figure out they that just don’t get much from 99.9% of the tweets they get? The ego stroking of twitter will then cease and all but the very bored and very stupid will use twitter for practical uses, which will result in much smaller volumes for twitter and a market that is much more difficult to protect from competitors.

      • If you have a life, following 1 is too many.

      • It is BETTER than e-mil marketing because:

        1) It’s easily opted in or out of so as a recipient you can keep your incoming tweets relevant

        2) You can use TweetDeck to sort the interesting tweeters from the rest (I don’t read many posts from the 800 odd people I follow, but if anyone is consistently sending interesting stuff i move them to my ‘Interesting’ group which I DO read every tweet from)

        3) You get to read the interesting stuff in the same place as you post, so it is easily reposted on to get you favourited by your followers in the same way.

        Twitter has got legs yet.

        Song.ly I am less sure about. Like most people I listen to music on Last.fm or iTunes, so how do I know a URL for a song I am listening to that I may want to share? And might I not prefer to automatically publish what I am listening to? I am struggling to see what this really offers that doesn’t require me doing stuff to really benefit from…

        Ian Hendry
        CEO, WeCanDo.BIZ
        http://www.wecando.biz

    • What about using twitter for announcement and events? such as http://twitzu.com

  • Sorry but I prefer Blip.FM for this.

    • Agreed – blip.fm keeps improving on a weekly if not daily basis as well. Wishing twitter would add a “prop”-like rating – would help to give a quality measure to people beyond raw follow #s.

  • Just tested this out…. I will use this.

  • I prefer twt.fm over Blip.FM and this.

  • Since when has a one-off, one-dimensional feature built as an online parasite off a host of questionable health constituted “a business model”?

    • Is this your first time visiting Tech Crunch or something?

      This isn’t about sustainable businesses and real industries.. its about web 2.0 flash in the pan applications… all waiting for their exit

  • Leena,

    Thanks for reviewing Song.ly!

    Mike Butorin, http://song.ly/

  • “gets bonus points for articulating the concept behind the startup’s business model.”

    >> WHAT BUSINESS MODEL? There was one sentence at the end that used the phrase “business model”. The site clearly indicates there is no business model. All of these pitches are PRODUCT pitches, not Business / Elevator pitches. There is a distinct difference.

  • I like it. They need playlists.

  • I like it, maybe it will be another “itune genius”

  • You should check out http://songraptor.com — pretty cool music streaming site.

  • I don’t think he’ll make any money, but it’s a cool idea.

  • Not only won’t he make money, but I give it about a NY minute until the lawyers are sending him DMCA notices, and suing him for not paying their fee’s.

    GOOD LUCK. This is dead before it starts. I am shocked that it didn’t just hit the deadpool right from the outset.

    Does he realize that he’s going to be swarmed by the music industry lawyers?

    Woot this should be fun to watch.

    Wake up and Smell the Coffee, but don’t answer the doorbell that would be the server standing their with a few papers for you… :-)

  • There are no business models involving music that make money. None. So don’t hold it against them.

  • Premium fees for business users? Who on earth would use this in their business? The idea itself is both crappy and useless, not to mention the legal problems that appearantly is yet to come. Deadpool.

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