Kontagent, one of last year’s fbFund winners and social analytics platform, has launched measurment tools for iPhone and web applications with Facebook Connect support. Kontagent’s application integrates tightly with platforms such as Facebook to offer widget and Facebook application developers a high level of analytics data. Now Kontagent is offering its free tools to Facebook Connect iPhone and web apps so that the applications can have access to the startup’s powerful measurement platform.
Kontagent will provide the same in-depth data it provides to Facebook Apps to the Facebook Connect iPhone and web apps. This includes detailed data of demographics based on geographic location, age groups, gender, user engagement times and other variables. The platform provides powerful A/B testing across any viral channel (a button, an invite or a notification) that sits inside Facebook. Kontagent also will also offer developers viral optimization tools to track the virality of the application on Facebook. For example, the platform will track how much time it takes users to receiving a viral notification and then act on the notification or invite.
