Comments on: Apture Raises $4.1 Million Round For Contextual Rich Media Overlays

By: Two Degrees Blog

Two Degrees Blog — Fri, 03 Jul 2009 11:49:00 +0000

[...] Apture Raises $4.1 Million Round For Contextual Rich Media Overlays (techcrunch.com) [...]

By: Apture introduces Media Hub 2.0 | LivingaTechLife

Apture introduces Media Hub 2.0 | LivingaTechLife — Tue, 26 May 2009 16:27:19 +0000

[...] of a wikipedia article or even a point in a map.I first read about Apture in an article published on Techcrunch a couple of months ago, but I didn’t have the chance to try it until today. I have to say [...]

By: Christopher Pedregal

Fri, 20 Mar 2009 20:11:19 +0000

Badass.

By: Christopher Pedregal

Fri, 20 Mar 2009 20:11:00 +0000

Bad ass.

By: Brandon Bruce

Fri, 20 Mar 2009 01:40:24 +0000

MapMyPage also provides contextual overlays, but specializes in maps. Publishers can add a single line of JavaScript that automatically adds Google Maps to all the locations mentioned in a web page.

Just add the JavaScript and MapMyPage takes care of identifying the place names in the page via the MetaCarta API and adding maps via the Google Maps API and Google Earth Plugin.

MapMyPage works on cities, states, countries, many points of interest, and street addresses throughout the U.S.

Publishers can simply copy the JavaScript or use the Blogger widget.

http://www.mapmypage.com

By: Jared Fliesler

Thu, 19 Mar 2009 23:00:45 +0000

Congrats Tristan!

By: Apture consigue 4,1M

Apture consigue 4,1M — Wed, 18 Mar 2009 09:33:37 +0000

[...] de diversas fuentes basándose en el contexto de palabras y términos relacionados, ha recibido una ronda de financiación Serie A de 4,1 millones de [...]

By: Henry Work

Henry Work — Wed, 18 Mar 2009 07:44:51 +0000

Good stuff Tristan, Can, Josh, et. al. Really interesting to see what kind of a dataset you are amassing over there (structuring tons of data on tons of different types of pages).

By: Marc’s Voice » Blog Archive » heading to Vegas blogging ‘09

Wed, 18 Mar 2009 05:39:38 +0000

[...] Apture rising [...]

By: info

info — Wed, 18 Mar 2009 03:35:21 +0000

Not a big deal compared to the funding we have received at Extreme Enterprises (eeihq.com) for development of http://www.YourNight.com. For more information, see http://www.tech...itting-on-gold/

By: Sean Grant

Sean Grant — Wed, 18 Mar 2009 03:05:00 +0000

Been a longtime since I have seen astroturfing like this one…

By: Apture raises $4.1M in Series A Funding — Can Sar

Apture raises $4.1M in Series A Funding — Can Sar — Wed, 18 Mar 2009 02:06:54 +0000

[...] we are doing and the new opportunities that it will open up. We got great press today including an excellent article on Techcrunch as well as lots and lots of congratulatory Tweets – you can read more about the [...]

By: Tristan

Tristan — Wed, 18 Mar 2009 00:38:58 +0000

Hi everyone. This is Tristan, Co-Founder/CEO, from Apture. It is very exciting for us to see so much enthusiasm from everybody. We believe that what makes Apture so powerful is how it is designed to provide readers the ability to fluidly dive into multiple pieces of content at once without leaving the page. When readers have a question about a person for example, just linking to a Wikipedia article may not be enough. We let the reader open a video about the person, alongside their tweets and twitpics, along with a Wikipedia article about their background — all without leaving the page. We think this really differentiates us from any other product or service out there.

When readers can’t Publishers often don’t realize how much of their readership is lost to search, because readers can’t get the answers they want from the site they’re on. We think the reason NYT, Reuters, Washington Post… are so excited about this is because it allows them to retain their readership. Stay tuned for exciting new announcements in the coming weeks…we’ll be launching rich new content sources and product improvements that will make Apture even easier to use.

@Joe Apture links are baked into the page and benefit SEO. We have a plugin for WordPress, MovableType, Blogger and TypePad that you can use while writing content that enables this. Check out: http://www.apture.com/plugin

We hope Apture can improve the way we think about many different kinds of communication, including PR. Imagine an “enriched” funding announcement for example:
http://apture.com/seriesA
Hope you guys think this is as cool as we do. Thanks again.

Tristan
@apture, @tristanharris, http://blog.apture.com

By: Ben Eidelson

Ben Eidelson — Tue, 17 Mar 2009 22:38:05 +0000

Congrads Tristan, Can, Josh, and Jesse! The Twitter integration is slick. Keep it up.

TechCrunch: I’m tired of Snap, you guys should consider switching to Apture.

By: Hector

Hector — Tue, 17 Mar 2009 22:07:17 +0000

Hovering your mouse over the links is annoying, why not let the user choose to click? Overall, it’s a good product.
I did not see any info for bloggers to get pay, i wonder if they are working on that.

By: Joe

Joe — Tue, 17 Mar 2009 21:48:10 +0000

Quite handy for users. However, for publishers there is a negative in that the user is not clicking through to say the biog page itself…so lost page impressions.

Also no SEO benefit when linking relevant pages from articles as javascript. Plus some users won;t see them at all.

So unless activity on these hovering boxes is much much higher than say people clicking through a normal link or the feature retains lots more users – it can only harm the publisher’s ad revenue.

By: popurls.com // popular today

popurls.com // popular today — Tue, 17 Mar 2009 20:29:01 +0000

popurls.com // popular today…

story has entered the popular today section on popurls.com…

By: Not Smart and Not Sexy But Spammer

Not Smart and Not Sexy But Spammer — Tue, 17 Mar 2009 20:09:51 +0000

… I say and demand you obey:

“Please ignore any comment responses that may come after this post that do not have anything to do with the original post.”

Wrote the true retard … from you know where.

By: Not Smart and Not Sexy But Spammer

Not Smart and Not Sexy But Spammer — Tue, 17 Mar 2009 20:07:23 +0000

there you go again, spamming TC with your *expert* opinions. Go away you shameless, ignorant spammer!

By: Ole Wiemeler

Ole Wiemeler — Tue, 17 Mar 2009 19:48:49 +0000

Hey i`m on techcrunch Thats awsome

thx @Apture & @robin

By: Taylor Norrish

Tue, 17 Mar 2009 19:16:28 +0000

Clicking a link is such a commitment. you go to a new page, and it takes seconds to load, then you have to return back to the original page.

Apture makes a fluid, fast, attractive way to dive into more information without losing your place.

It’s a great product and very well executed. Looking forward to seeing this on more sites.

The Twitter integration is fantastic too!

Congrats team apture. Well done!

By: Adam

Adam — Tue, 17 Mar 2009 18:17:02 +0000

Kind of like MashLogic except for users aren’t in control of content.

By: Jason Prado

Jason Prado — Tue, 17 Mar 2009 17:22:06 +0000

Snap is contextual etc etc done exactly wrong.

Congrats Apture!

By: James Dimon

James Dimon — Tue, 17 Mar 2009 16:24:55 +0000

Yawn…Oh so 2007.

Snap offers all this without the whizzy animation…

By: Apture, text overlay ad startup, raises $4.1M « Raja Jasti’s Blog - Renaissance Thinking

Tue, 17 Mar 2009 16:09:40 +0000

[...] a starup that develops contxtual text overlay ad technology for online publishers, raised $4.1M in series A [...]