Comments on: GumGum Wants To Turn Celebrity Pics Into Shopping Sprees With ShopThisLook

By: Confirmed: Delivery Agent Raises $25 Million For Entertainment Commerce Platform

Confirmed: Delivery Agent Raises $25 Million For Entertainment Commerce Platform — Thu, 01 Oct 2009 10:55:34 +0000

[...] including ABC, CBS, NBC Universal, Twentieth Century Fox, and MTV Networks. Similar to GumGum’s ShopThisLook feature, Delivery Agent catalogues products appearing in movies and shows and then creates an [...]

By: ShopthisLook, making images “shoppable” «

ShopthisLook, making images “shoppable” « — Tue, 07 Apr 2009 00:34:22 +0000

[...] recently announced a new product called ShopthisLook. It received great press coverage on TechCrunch and CNBC. Here is a live example of the [...]

By: grouffman

grouffman — Mon, 06 Apr 2009 20:44:09 +0000

Wondering what’s the difference between gumgum’s shop this look and what pixazza is releasing (www.pixazza.com). To be noted, Pixazza just got funding from Google Ventures…

By: jag

jag — Mon, 06 Apr 2009 16:38:15 +0000

go here
http://www.aromatechab.se

By: GumGum innove avec le widget ShopThisLook

GumGum innove avec le widget ShopThisLook — Wed, 18 Mar 2009 22:52:33 +0000

[...] Connaissez vous GumGum ? Il s’agit d’une jeune société américaine qui permet à des sites médias d’étoffer leur contenu éditorial de photos de personnalités en toute légalité, avec un modèle économique à l’affichage. Aujourd’hui, la start-up annonce le lancement d’un module de shopping comme nouveau moyen de monétisation de ses images, au nom évocateur de ShopThisLook. [...]

By: Delivery Agent Is Monetizing Product Placement For TV Networks | Reviews Manual

Wed, 18 Mar 2009 22:46:16 +0000

[...] is variety of same GumGum’s ShopThisLook feature, eliminate for [...]

By: Delivery Agent Is Monetizing Product Placement For TV Networks

Delivery Agent Is Monetizing Product Placement For TV Networks — Wed, 18 Mar 2009 19:25:44 +0000

[...] is sort of like GumGum’s ShopThisLook feature, except for [...]

By: Nathan Short

Nathan Short — Tue, 17 Mar 2009 20:44:49 +0000

Brilliant. Love it. Best of luck.

By: Pete Austin

Pete Austin — Tue, 17 Mar 2009 15:36:31 +0000

How is this not a breach of copyright?

Someone designed that look and if 4 notes can be copyrighted then surely a combination of 4 garments can.
http://musicthi...-channel-4.html

By: Stephanie DeLuca

Stephanie DeLuca — Tue, 17 Mar 2009 14:31:58 +0000

I think this is a great idea. Many people want to get the celebrity look and this site is making it easier to do so. I hope it all works out for GumGum.

By: MKSE.com CMS News

MKSE.com CMS News — Tue, 17 Mar 2009 14:20:38 +0000

But this is what UK-based ASOS.com been doing for several years?

By: Json

Json — Tue, 17 Mar 2009 03:37:35 +0000

You underestimate the stupidity of the average person.

By: GumGumはShopThisLookで有名人写真を買い物熱に転換

GumGumはShopThisLookで有名人写真を買い物熱に転換 — Tue, 17 Mar 2009 01:55:18 +0000

[...] [原文へ] [...]

By: ryan born

ryan born — Mon, 16 Mar 2009 23:15:39 +0000

great news for gumgum, a revolution in content licensing and a killer ad network…truly awesome

By: Natalie Smith

Natalie Smith — Mon, 16 Mar 2009 23:07:00 +0000

As a gossip media consumer I like this. Niall had speculation that this might cross the line of annoying/disturbing. It possibly could, it will all depend on the design and how sensitive the roll over feature is. A great way to increase conversion rates is to compare the pictured outfit to similar low cost items. This is very cool.. very targeted and relevant for the audience.

By: Niall Harbison

Niall Harbison — Mon, 16 Mar 2009 23:00:11 +0000

This to me feels a little like overlays on videos in that it might get a little annoying and disturb the quality of the image. I am all about monetizing as well but you need to be so careful not to disturb the user experience too much and I think this goes too far

By: Sajid Khan

Sajid Khan — Mon, 16 Mar 2009 21:57:56 +0000

Reminds me a little of http://coolspotters.com/ (via Glenn Wolsey’s website).

By: silicon valley dropout

silicon valley dropout — Mon, 16 Mar 2009 21:30:14 +0000

funny

By: kevinkris

kevinkris — Mon, 16 Mar 2009 21:29:49 +0000

Great Idea!

By: Daniel Larsson

Daniel Larsson — Mon, 16 Mar 2009 21:27:43 +0000

This is truly the future of web-apps! Cutting edge tech used to solve something for a target audience and make money in the process.

Non intrusive revenue streams, free service and a target audience that is highly tech adopted.

Brilliant!

By: james shamenski

james shamenski — Mon, 16 Mar 2009 21:22:51 +0000

25 million monthly’s doesnt indicate total impressions but that is at least 25,000 CPM’s @ $.90 =

$22,500 revenue pre month total for gumgum and their publishers.

I’d guess the impressions would be 2-3.5X the number of uniques. but still, not a revenue monster until they enhance the conversion rates.

By: hawk88

hawk88 — Mon, 16 Mar 2009 21:16:17 +0000

I’m wondering how profitable a business can be that targets 25 million people with ads for stuff that celebrities can afford versus the average person that is now afraid of losing job/home/credit and saving up for likely at least the short term future.

By: Sercan YILMAZ

Sercan YILMAZ — Mon, 16 Mar 2009 21:14:53 +0000

Can’t wait to see if this project is gonna be successful or not..

By: Waldo

Waldo — Mon, 16 Mar 2009 21:13:41 +0000

Will their drug dealers be linked???? “The heroin look is provided by Bob on the corner of ….” (not saying Lohan is on drugs or heroin or…)

By: Dan

Dan — Mon, 16 Mar 2009 21:13:17 +0000

I believe it still is. And a VERY profitable one at that.