Comments on: The Digital Divisions Are Dead At Big Media

By: Morag

Morag — Mon, 16 Mar 2009 20:48:05 +0000

The core business in media is about the brand promise, not the channel of delivery. If you’re only around because you have access to a printing press, you’re in trouble.

By: The Great Gazzoo

The Great Gazzoo — Sun, 15 Mar 2009 08:52:48 +0000

http://tinyurl....om/he-aint-lyin

By: TechCrunch: Media companies don’t need digital divisions | MoJo DoJo

TechCrunch: Media companies don’t need digital divisions | MoJo DoJo — Fri, 13 Mar 2009 12:58:54 +0000

[...] Schonfeld makes the case that stand-alone digital divisions are becoming increasingly irrelevant at big-media companies. [...]

By: paullmf

paullmf — Fri, 13 Mar 2009 07:16:58 +0000

Hang on. You’re saying that Digital Divisions in big media companies are dead, because M&A’s have slowed? And you cant see a reason for them to exist without M&A tactics?
Can you imagine if every division in CBS did its OWN new media? Can you imagine the duplication, cost inefficiencies, message dilution, internal fights over content rights…well its endless.

By: ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder

ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder — Fri, 13 Mar 2009 02:41:24 +0000

[...] are said to be “transitioning to the business-building mode.” (Iwantmedia 3/12, http://www.tech...ad-at-big-media [...]

By: Mediavorous » Blog Archive » Links for March 12th

Mediavorous » Blog Archive » Links for March 12th — Fri, 13 Mar 2009 02:06:46 +0000

[...] The Digital Divisions Are Dead At Big Media – [...]

By: D

Fri, 13 Mar 2009 01:25:17 +0000

So true

By: 2above

2above — Thu, 12 Mar 2009 23:14:39 +0000

M&A is gone at both large and small scale, institutional and individual. I learned this in a hard way.

By: links for 2009-03-12 | acervus.ca

links for 2009-03-12 | acervus.ca — Thu, 12 Mar 2009 23:05:43 +0000

[...] The Digital Divisions Are Dead At Big Media [...]

By: not sure either

not sure either — Thu, 12 Mar 2009 19:14:22 +0000

this was a good article until the last sentence..

“how many of them get it?”

there is NOTHING TO GET, there is no MONEY here.

until the model gets shifted, or the consumer engages on a new order of magnitutde with digital platforms this shit is on hiatus.

so wait another 20 years when the kid who is 0 now is 20 and can twit,fip,fb,txsms with his toes while sleeps , otherwise save your cash and use it wisely.

By: who knows

who knows — Thu, 12 Mar 2009 17:46:54 +0000

“It is not clear why media companies even need separate digital divisions anymore.”

Because of AOL bringing down TimeWarner. Everyone else learned form that.

By: Sean

Sean — Thu, 12 Mar 2009 17:10:54 +0000

“M&A is gone”….until it comes back again!

By: HipMojo.com » Big Media: The Bigger They Were, The Smaller They Now Look

HipMojo.com » Big Media: The Bigger They Were, The Smaller They Now Look — Thu, 12 Mar 2009 15:36:24 +0000

[...] Schonfeld over at TechCrunch comments: Consider, for example, that CBS’s entire market capitalization is now only $2.5 billion, which [...]

By: ビッグメディアは、デジタル事業部では死んでいる @ このガジェット＆テクノロジー関連のニュース

ビッグメディアは、デジタル事業部では死んでいる @ このガジェット＆テクノロジー関連のニュース — Thu, 12 Mar 2009 09:29:44 +0000

[...] TechCrunch Tech Industries, Web [...]

By: Die Digital-Abteilungen sind tot. Auf Big Media @ Gadgets & Technology News

Die Digital-Abteilungen sind tot. Auf Big Media @ Gadgets & Technology News — Thu, 12 Mar 2009 09:28:36 +0000

[...] TechCrunch Tech Industry, Web [...]

By: 数字化司死在大媒体 @ 工具及科技新闻

数字化司死在大媒体 @ 工具及科技新闻 — Thu, 12 Mar 2009 09:27:18 +0000

[...] TechCrunch Tech Industry, Web [...]

By: Deano

Deano — Thu, 12 Mar 2009 05:10:35 +0000

That’s actually… true! If the US went all European on our asses with what’s allowable, there’d be a brief firestorm, but then a huge resurgence in viewership, at least for a few years. Middle America isn’t going totally broadband anytime soon, and they’d eat those boobs right up!

By: Deano

Deano — Thu, 12 Mar 2009 05:08:37 +0000

I click on facebook ads, which have been surprisingly relevant. I’ve got a batch of great-fitting pants, along with tips for events in my area that have been fun to check out. All in the advert sections… So, maybe you’re just unlucky vis a vis relevancy, or missing out on some new finds?

By: nooge hooobs

nooge hooobs — Thu, 12 Mar 2009 04:50:34 +0000

bcasters need to show huuuggee booooobs

By: Jon L

Jon L — Thu, 12 Mar 2009 02:11:19 +0000

And that’s just the problem right there. Old school execs = old school overhead. Most large media companies structure their “digital division” org charts just like their old broadcast businesses, and have $3-4m (on the low end) a year in overhead just in their execs.

There’s very few large media companies who hire out-of-their-box thinkers who can come in, shake things up and see if they work, and do so without a $500k/year salary.

The overhead costs of legacy org charts are a huge problem at these large media companies.

By: Dan Farber

Dan Farber — Thu, 12 Mar 2009 01:30:49 +0000

The entire world is in a depressed environment, but this will pass…and at CBS we have new school and old school execs working together to create the next generation…

By: marty

marty — Thu, 12 Mar 2009 00:54:29 +0000

yes, powerful, arrogant and predictably absurd.

By: dj

dj — Thu, 12 Mar 2009 00:20:59 +0000

Great article.

What is wall street saying?

1. Metro newspapers are under-water. Paper costs (paper + print + distribution + labor to handle paper) is greater than revenues. Who’s going to pay the editors, reps, and management?

2. Is broadcasting going the same route? These executives bet $3 million per show. For $3 million, what can a savvy web company achieve? What about $150 million per year? Take a look at what we achieved with less than $500k http://s.tEarn.com .

Yet, the same executives don’t have the experience to make the right decisions in technology. They bet on shows without proof, using their experience to guide them. Can they do the same with hi-tech?

Is this why the market cap of these companies have dropped so low? Are they in danger of following newspapers down the tube?

Investors seem to be saying yes.

By: John

John — Thu, 12 Mar 2009 00:08:41 +0000

At one point, I actually liked reading comments at techcrunch but now it seems like it’s 1 spam reply after the next.

By: classic

classic — Thu, 12 Mar 2009 00:07:43 +0000

powerful statement.