Facebook’s Real-Time Homepage Goes Live Today
by Jason Kincaid on March 11, 2009

Today Facebook is rolling out the update to user homepages that brings a new look, enhanced filter system, and most importantly, realtime updating. Real-time updates are Facebook’s response to Twitter, which has been able to thrive on offering users immediate updates from their friends and favorite celebrities (Facebook’s original News Feed took hours to update).

The new design also includes an emphasis on sharing media and links with friends. Before now the Facebook homepage offered a “What are you doing now?” message nestled at the top. This has now been replaced with Facebook’s ‘Publisher’ interface, which lets users share status updates, photos and links, as well as content from their Facebook Apps.

Because the real-time stream will only display items for a brief period of time (depending on how many friends you have), Facebook is using a new ‘Highlights’ sidebar to show some of the older stories that it thinks you’ll probably be interested in (it sounds similar to the old News Feed).

Facebook’s blog post on the update notes that the new homepage will be deployed over the coming days, so it may still be awhile before you can try it out for yourself.

Initial Impressions
I’m apparently among the first to have the update. So how does it work?

  • It feels a lot more like Twitter. The whole page focuses around conversations, which isn’t a bad thing at all (I’m noticing fewer items around photos and events)
  • Items may be posted in real time, but it doesn’t seem like the page updates as the items come in (I’m having to refresh to see new content)
  • The Highlights section doesn’t exactly do a great job at highlighting news stories. With only a narrow column to work with the stories don’t stand out. And with so little real-estate, sponsored items (which are basically just ads) are more irritating.
  • The ability to filter the News Feed by Friend Lists is great (I can’t believe we’ve gone this long without it) You actually could filter by Friend Lists in the old version, though the feature was less visible. You can also ‘x’ out friends you never want to see appear in your News Feed again.
Advertisement

Responses

Comments rss icon

  • Twitter, added to the Twitter Search tool, are very powerful communications tools. I wonder how FB will compete with that, and most importantly, not overcrowd the simple and efficient Twitter related tools.

    Dakx

  • Only second to me being mentioned 2X by PayPal Prez at today’s analyst meeting, this is really cool, going to look now!

  • As much as I’ve read about Facebook not threatening Twitter I’m starting to worry that will not be the case in the near future, each little change seems to say otherwise.

    Of course Twitter still maintains a level of simplicity that Facebook simply cannot match.

    I think these changes are exciting and promising, especially the advertising improvements.

  • Anything that let’s people do less work to have a conversation with the most number of people has a good chance of taking off, and Facebook’s huge audience would be more likely to adopt this Twitter rip-off feature simply because it’s one less site to worry about.
    But Twitter’s broadcasting dynamic along with its simplicity is more powerful for this. I can’t see Facebook being able to emulate the culture or design of constant broadcasting.

    One day I hope people can connect all their sites and friends more in a fluid way. Maybe even through Snazl.com.

    http://www.snazl.com

    • I don’t think Twitters future lies in just broadcast. Humans love attention especially within groups and simply following a stream of consciousness is novel and appealing but the Twitter potential demands more features and functionality which will appeal to the masses. Twitter just needs to be careful that they do not fragment that potential through their API. I want all the functionality I mentioned in my blog (http://connecte...t.wordpress.com) in one UI not spread across countless applications – imagine if Facebook followed that strategy. It will be really interesting to see how this pans out. My gut feeling is that the guys at Twitter are trying to build critical mass just to sell.

      • The features you want Twitter to build in are going to make it look like Facebook– but Facebook is already huge and building in what Mike Arrington and Facebook insiders fairly call “Twitter features.” And given Facebooks moves, I don’t have to imagine because it’s pretty clear they’re looking to co-opt Twitter’s features. Whether Twitter wants to flip soon, I don’t know, but what many of us on Twitter love is the simplicity and purity of the interaction.

  • I’ve heard that Facebook employees were referring to this as the “Twitter Product” internally. funny.

    • Yes I don’t doubt it.

      This battle will be truly fascinating to watch. Will facebook be able to take advantage of its massive user base to branch out into ancillary services, or will the same thing happen to facebook with this product that happened to Google with jaiku or Gtalk or orkut (outside of India and Brazil, of course)

      I really cannot predict the winner here, but this shows that entrepreneurship can be a true blood sport.

      Anjali Sen

      • Exactly. I predict that Facebook will or will not succeed, contrary to MySpace, which will or will not be successful… It all depends on my next silly guess, expressed as a function of the increase in the number of visitors to my Blog “I have no clue, but that doesn;t stop me from making a fool of myself.”
        Of course, we all know that I don’t have two cents to rub together, while the entrepreneurs at both, FB and MySpace have millions on their bank accounts. All I can do is bark from the sidelines, pretending to be someone *important.*

    • I have never really been a fan of FB. For many reasons, one of which is customer service and honesty. I foresee Twitter continuing to grow heavily, FB plateauing off around 200 Million Accounts, and than eventually people will realize that you can do everything that FB offers simply by using Flickr, Twitter, and YouTube in a well balanced nature. I would rather use 3 separate sites than just FB, putting all your eggs in one basket has never been good for anyone long term.

      • In general, I would rather use one product than 3.

      • “I would rather use 3 separate sites than just FB, putting all your eggs in one basket has never been good for anyone long term.”

        Really?! You’re the first person I heard say that. Most people I speak to, especially those producing lots of digital content, are annoyed by having to spend hours managing their accounts on multiple sites.

        http://www.snazl.com

      • Agreed. With three, its less likely that the govt has their hands in all of them. I’m on FB but just one picture and some friends, nothing else.

        I actually want less updates…they may be my friends but I don’t care what they are doing every second of the day.

      • Exactly what eggs are you putting into one basket? Worthless status updates?

    • LauderdaleStunna - March 11th, 2009 at 2:22 pm PDT

      Facebook is a company that COPYIES and STEALS, but does not invent. Starting from copying Friendster format, the code for COnnectU legacy, and then Twitter.
      Looking at Microsoft, this is a signature for a successful company: this is why Bill gates invested into FB.

    • I think it does sound like a version of Twitter in case of the ‘new’ Public Profiles for sharing information BUT it still retain the FB Status Update Charm wrt to Sharing Personal Mood/State to the friend circle only.

      I jotted my thoughts on the two here:-
      http://socialap...witter-updates/

    • Yes Mike, and best believe TechCrunch instigates a lot of decisions companies make such as this. But we all knew that Facebook could easily turn their status section into a Twitter anyways.

  • Let the lever-pushing in the Skinner boxes begin!

  • The Twitter product eh? Hmmm. Now I’m more interested than before.

  • YAWN…Facebook is so web 2.0. Bloated, boring, copy cat crap. Bye bye Facebook losers..HELLO TWITTER :)

    • Here comes another guy using the web 2.0 term…

      Can you give me a darn difference of Facebook and Twitter on that term you just used?

      • That’s easy..Twitter has an open API that lets developers use their platform to build great apps and services based on their messaging system. Twitter is great at doing one thing…really really well. Twitter has an entire ecosystem based on the open internet. Twitter is real time, distributed throughout the entire web. Twitter has an extremely low cost of personal maintenance.

        Facebook is a roach motel, everything goes in, and nothing gets out. Facebook is a labyrinth of tons of crap, from networks, to friends, to photos, wall, to super walls, to status, to whatever other crap is on their. Facebook tries to be the internet (like AOL was in web 1.0 days). A closed garden, with a very antagonistic, egotistical approach to code, programing and business. Facebook has an extremely high personal maintenance cost..you need to spend a shitload of time to keep things up to date on Facebook..i.e. it is a time sinkhole.

  • Hopefully they don’t become too focused on winning marketshare from Twitter that they move away from their bread and butter.

  • ‘The Twitter Product’

    Twitter could have been the Facebook product if negotiations had been accepted. Looking forward to this and I’m sure that it will prove to be very popular :)

  • I see this as a step in the right direction for facebook, not as a replacement for Twitter.

    I love the ability to specify groups in the feed. This will definitely enhance the facebook experience.

  • The ability to filter the News Feed by Friend Lists is great (I can’t believe we’ve gone this long without it)

    You have been able to do this for a long time…by clicking the triangle to the right of the live feed tab on the homepage.

  • I already use twitter and facebook status interchangeably. I have FB twitter app installed and sync my FB status with my twitter updates. It even works when I use HootSuite to send my tweets. They just show up on my twitter account and on my FB status. As long as they don’t break the existing FB twitter integration, it is all good.

  • I still think if Twitter built the version i want it would beat this hands down for the majority of us:-) (see http://connecte.../09/my-twitter/)

  • Bitter Twitterer - March 11th, 2009 at 3:23 pm PDT

    FB needs to support an ecosystem of client/alternate feed consumption applications, or this will fail. It is the twitter ecosystem that makes twitter continuously interesting and innovative (Tweetdeck, Alertthingy, Buzzable, etc.).

    FB is too closed and obsessed about captive pageviews to let that happen freely, imho.

  • It doesnt appear to have rolled out to my account yet. Has it been going in waves or something?

  • So this is what FAKE REALTIME is supposed to look like? Way to go Facebook. Losers!

  • I look forward to see how it fares against twitter.

  • Kevin Sutherland - March 11th, 2009 at 3:40 pm PDT

    Am I missing something here?

    I’m still getting the previous Facebook design. I saw the blog post notification the other day and was relatively impressed with the new design, but I haven’t seen it active on my account yet. I would certainly love to switch to it…

  • As we all know, Facebook was originally created as a ‘college only’ social site. It serves a purpose in this regards because it is a valuable tool for staying in touch with people from High School when you initially part ways and head off to college. Also, once in college, it is perhaps even more helpful by allowing one to coordinate group meetings, etc. together without relying on forwarding emails back and forth.

    I think that it’s funny how the “older generation” (Yes, you…, the 25+ year old “Blogger” and parent of kid(s)) smashes Facebook and praises twitter.
    It’s blatantly obvious that people who dislike Facebook are mainly these older generations.

    Why? Well that’s simple. No one gives a shit about you in that point of your life. “Oh, you had a baby?”, BFD, everyone is having those now. “You got a promotion at work?”, Great to know that Officemax even has promotions for its employees.

    Twitter is used by people who are coming (or are in) their ‘Mid-life crisis’ stage of life. You think you’re this young hip/tech savvy generation, but you are getting old and your life is evidence of your uselessness and unimportance. Solution to this? Follow a bunch of other people you don’t even REMOTELY know and pretend like you’re both celebrities and that people actually give a shit what you think.

    No one does.

    • Yes, there is definitely an age gap between the two. I still don’t feel connected to Twitter.

    • Doesnt ur mom need to switch your diaper or breast feed you? I think shes calling you…

      I think you watched “twilight” to many times, thinking u dont age. At least the 25+ felt the warmth of a women…LOL

      • You only jest because you’re hurt by the truth. You’ve only proved my point further. I’m not even going to address negative comments unless they are well structured and moderately appropriate. I’m willing to listen to a well supported rebuttal to my comment, but not trashtalk left by people who don’t even leave their actual name.

        • Hurt by the truth…LOL What truth? That 25 + is a useless gen? You need mom’s money to buy lunch? So your 40+ year old parents are useless? The truth is u get beat up a lot by older kids so you vent online because ur safe behind the computer…

          Kid you dont even have hair on your balls, so what the fk do u know besides masturbating?

          Now I know who to block for the next big thing ;) M.T knows what im talking about…LOL

        • Hey Ryan , or should i say Cry-an, cause all i hear is crying from u , who r u to say 25+ gen is useless , cause last time i checked the youth gen being yours, all think they are little Eminem and 50 cent wanna bees, your own parents must be ashamed at the shear site of u.So why dont u take a look at yourself and u will see the real useless person in the world U , and the reason that u fell this way is because OUR GEN runs shit now, and all u little punks that think your cool , realize how pathict, useless and down right shit u have become,and that your going now where in life except to the unemployment office, all i really want to know is where did u copy and paste all the big words your useing cause we all know u cant spell , oh ya one more then………. fack off … u girlboy…

        • I love TechCrunch for these comments.

          Ryan, I TOTALLY AGREE with you

        • Um…Ryan, those are blanket statements you made. I’m in the 25-30 crowd and I feel luckier than the crowd growing up after mine, less indoctrinated and with a bit less technology being forced down my throat. If technology and its “positives” are all you have to go on (what I believe to be your underlying message), then please…be more tech-savy than me, I insist.

          If you understood that the system isn’t yours, perhaps you would think twice before fighting for it. Its not mine either, nor is it anyone’s. We’ve all been given the information age and every other age…theres no use fighting for something that was never yours to begin with.

    • Facebook may have been created for that, but it left those roots a long time ago. As someone who met my wife online, (which was in really old times, as we got married before FB even launched!) I am probably someone that is a good gauge on these things. As a 50 year old, who does not work in IT, but is an early adopter of what’s out there for personal use, I can say people my age are signing up like crazy for FB, but have zero desire for twitter.

      I have to laugh though at guys like you who think you know what you can’t know (that is what someone my age really thinks) yet believes I can’t know what it’s like to be some ignorant kid, when I was once one of those.

    • Ryan: Your comments are not even close to “moderately appropriate.” Your comment suggests that people who favor Twitter over Facebook are old and irrelevant. Is that the jist of it?

      • Rich & Victoria, thank you for your comments in regards to my original post.

        You are right that I have relatively little knowledge of life post-’over-the-hill’ and I find much of what your generation has to say exponentially interesting and enlightening… especially in topics such as the Vietnam War and achievements in technology; such as televisions, household appliances, and the early beginnings of todays computer . Every generation has their contribution to their country, society, and world.

        My point in my original post was: Just because you, as an older (and because of that fact, generally less experienced with the latest technology/internet advancements) Facebook user, don’t understand or want change to a product doesn’t mean it’s not necessary.

        Facebook, a company created by a Millennial for a younger generation, originally was created with the intent of it’s users being young college students. It expanded to support itself and to gain revenue, and now is home to millions of users. Generally the people who talk trash about Facebook and it’s inner-workings are older adults (25+) who don’t like “change” and don’t understand what Facebook really is.

        The intent of Facebook was connect with REAL LIFE friends, not random ‘followers’ whom one has never met. Twitter, from my personal impressions of the service, seems to be heavily powered by your Mid-20’s through early 40’s adults who, for reasons unknown to me other than what I stated about, want to tell the world what they are doing – as if it was important. Friend may care what you had for lunch, but I could careless what Jim Bob ate at #Chiles Bar and Grill.

        Your opinion matters; but essentially, I feel that by complaining about things which younger generations understand and value you are hindering progression of services that are actually useful.

        • Lets Recap:

          Ryan latest post: I find much of what your generation has to say exponentially interesting and enlightening OR ANOTHER ONE Your opinion matters;

          Ryan original post: Why? Well that’s simple. No one gives a shit about you in that point of your life.

          OR ANOTHER

          Ryan original post: you are getting old and your life is evidence of your uselessness and unimportance.

          Do you have double personality disorder?

        • people >60 talk about Vietnam. Not the people who are 25-50. Just as I’m sure you hate being lumped into an emo-wii-ipod kid as a “generation” that is as ignorant a comment with your statements of the 25+ crowd.

          [Will be amusing to meet you when you're 40 and show you your own comment then.]

          Mark Zuckerberg is your generation, yet obviously he feels a need to be more twitter-like on FB, so your argument isn’t fully logical. (Amusingly, my “old” friends (25+) who are adoption FB have no idea who Zuckerberg even is.)

        • Better yet lets show his employer who will most likely be in his/her 40’s what he wrote and the useless gen.

          I’m sure this post will be somewhere in the archives and by the time he gets a real job wont be hard to find it since its addressed to his real name.

          Happy Job Hunting :-)

        • Dude: You are missing the point. Keeping in touch with “friends” is an old concept. FB pioneered that few years ago. Most young people do not care about sharing content only within the group. Motto is: “If you like it…take it. If not..then have fun”. Thats what Twitter is. FB is an old concept….pretty useful still…but kindof old.

          BTW: I have FB, and Twitter accounts. But I rarely use them. They both are a waste of time.

        • I agree with “OK RYAN”
          :P
          the other ryan is just talking crazy

        • Stegman – you’re just a tool.

    • That’s at odds with the general population, I suspect. I’m 36 and most of my 400 or so FB friends are well past 25. The most frequent updaters use Twitter but that’s really only the relatively small early-adopter set of friends. The vast majority don’t use Twitter at all and love Facebook.

      • Ryan, I think you’re right (generally) about the Twitter crowd, but I don’t think you’re right about the Facebook crowd. There are many people over 25 that are avid Facebook users and love the service, just like there are many people under 25 that use Twitter and love it. I think it’s more of a personality thing and that people love the social interaction that they receive on Twitter because it makes them feel important and relevant, but it doesn’t necessarily compare to a generational thing.

    • Haha, your post might have been a little abrasive, however you do speak the truth.

      Not only that, but I’m sick to death of hearing about Twitter.

    • Hold on! I’m an old fart of 57 and I like both Facebook and Twitter. I’m in both crowds. Back off you ageist twits…and I download Twit also so no offense to Leo and Company with the twit remark!

  • What a joke. Pulling a page right out of the Microsoft playbook…

    Can’t innovate? Have no skills to answer competitive offerings from other companies in your market?

    Option 1 – But them. Torpedo the competition’s stock price with FUD then make a low ball offer.

    Did they refuse to be bought? Go to Option 2:

    Option 2 – Just copy whatever they do, ala Pepsi “me too!”. Sit on your hands and make no effort to improve your product until they add some useful new feature. Then steal it.

    • I agree in a way, but then again, you could look at it as all competition and unless there is a patent protecting an idea, it all about execution or being the executioner.

      I really do believe that Twitter should have taken the $500 million stock offer.

      After this, if Twitter can start to pull of some miracles and introduce some new ways to do what it does, then they will easily gain Google icon status.

      • What’s with all this steal business, this is just natural diffusion, probably in the top 10 of business moves,

        Come on, it’s a game.

  • Am I on my own here? I might well be, but I don’t think Twitter needs to worry. Twitter is also a great business tool after all. I lead a hectic life like many and there is just too much information to consume – yet I want to keep my finger on the pulse if I can. The power of the ‘crowd search’ to filter out really useful information (if you follow the right people), which can be easily digested and acted upon (short url’s), is really powerful. So many mates start with twitter and give up becuase they stare at ‘What are you doing?’ and don’t get it – yet they will still love Facebook as its part of a bigger experience. Twitter can be too but you have to work at it. It doesn’t ned to be this way and my main issue is I cannot manage this flow easily from a single interface (yes, I have Tweetdeck, Twirl etc) . @mistersmeetme

  • Nice work by Facebook. This is definitely going to put a dent in Twitter’s revenue stream. Oh wait, never mind.

  • What is the saying … “Imitation is the highest form of flattery.” Twitter specializes. In its simplicity, it serves a special function. Some people want a Swiss Army knife, others use specialized tools.

  • LIVE today?

    Looks the same to me.

  • Unimpressed. FB is getting too cluttered, and after their recent privacy slip, I can’t wait to delete my profile.

    A must watch for any Facebook users who value their privacy:

    http://albumoft...ay.com/facebook

  • The waiting period is fuelling plenty of speculation here in India. While judgement has to be suspended till we see what we get, i hope the richness of content shared by friends will not be substituted with conversations around status messages.

  • The problem is many don’t like Twitter, so that Facebook update just looks awful to those.

  • The screenshot I see above does not appear on my page. I have been trying a few ’secrets’ to try and get something like what I see above

    What’s the trick??

  • I hate the new interface. Before, I could get actual LIVE updates through the Live Feed tab, and now I can’t. So Facebook is actually *less* up-to-date and *less* Twitterlike than it was before. Great! Thanks tons…

  • I don’t see any changes either

  • I dont see it yet either. No comb :(

  • I was looking forward to this, because I thought it would be an improvement on the pre-existing “Live Feed”. But in fact what they’ve done is killed the Live Feed entirely, and not done much to improve the “News Feed”.

    It’s not at all what they described in the blog posting:

    http://blog.fac...ost=59195087130

    “We think you’ll find that the new home page makes it even easier for you to create content and receive real-time updates from the people and connections you have on Facebook.”

    It’s not at all real-time, and not at all easier. I used the Live Feed before, and it updated itself IN REAL TIME, and it included all the updates I was looking for from the people and connections I have on facebook. Whereas, the new homepage does NOT update in real time at ALL (I have to keep hitting reload to see if there’s anything new), and it does NOT show the same updates that I saw on the Live Feed. It shows a lot LESS. So no, it’s not real-time, and no, it doesn’t show me anywhere near the updates I am looking for, and which I had previously, with the Live Feed.

    “Real-Time Stream – The biggest part of the new home page is your improved News Feed, or the stream of content that’s most relevant to you. The stream lets you know what’s happening right now in your world.”

    Again, no, it does not. Again, it is not at all Real-Time, and it does not at all show the content that’s most relevant to me. It shows me hours-old status updates and occasional photo posts. It does not show me when someone commented on a photo or video or note, when someone added a friend, when someone is attending an event, when someone is tagged in a photo or video or note, when someone becomes a fan of something, etc. It does not at all show’s happening right now, it shows hours-old status updates. If I want to know what’s going on now, I have to go searching in people’s profile page (and then digging down into the middle of the page, because the items on the profile page wall are no longer in chronological order at the top!)

    “Controlling Your Stream – When you’re reading the stream to keep up with friends, you’ll see everything that’s happening.”

    Ha. Again, no, I do not. I see old content that’s hours stale. I see NOWHERE near “everything that’s happening”. I certainly do not see the same level of content or activity that I saw in the Live Feed.

    I don’t know if they’re just not realizing that people used the Live Feed, or if they’re just ignoring the people that used the Live Feed, or if they’re just not realizing what their product used to do before this new “stream”.

    Personally I hope they either make this new stream ACTUALLY real-time, and useful, like the Live Feed was, or just bring back the Live Feed. But they really shouldn’t try and sell us on how great and “real-time” this new stream is, when it’s not anywhere near as real-time, or as useful, as the former Live Feed.

    Also, the changes to the user profiles shows some very odd things:

    The order of the entries on the profile wall now out of order? It’s exceedingly confusing, as to when things happened, and what’s happened recently.

    The days no longer indicated in the profile wall? Again, it makes it very hard to tell when things happened and what’s new.

    There are repeated sections called “Recent Activity”, when it’s not recent at all? You can go back days into the profile wall, and STILL see sections titled “Recent Activity”. That was days ago. It’s not recent at all! It’s exceedingly confusing.

    We can’t change the size of entries on our wall anymore? The only option now seems to be “delete”. We can’t set them to single-line, small, or full anymore? That was very useful, to emphasize things we cared about and wanted to show off, and de-emphasize things we were less interested in. It let us highlight things that were important, and significantly improve the signal to noise ratio in our profile pages.

    I don’t know what their rationale was, exactly, for these kinds of changes. Reading their developer release notes:

    http://wiki.dev...m_Release_Notes

    “The new Stream is focused on what users are saying and sharing with their friends. Feed stories should: Reflect sharing the results of direct user action or content users want to share. Be written in the user’s voice (instead of reporting).”

    and

    “One-line stories will only appear on the Profile in the “recent activity” section. They will not appear in the Stream.”

    It kind of explains why all we see in the newsfeed now is status updates and photo postings, and not ACTIVITY. Because the latter are the “one line stories” and are “reported” and not “written in the user’s voice”.

    But to me, it just turns facebook and the homepage into a friendfeed/twitter CLONE. If it’s not going to show me what my friends are *doing*, as opposed to just what they are *posting*, then the value and uniqueness of Facebook and the power of its social network is very much lost for me.

    I fear that in theie “we must compete with twitter!” panic, they’ve gone and

    • Agree with Will here. The home page is not real-time, and does not contain all friends’ updates. It’s not at all what was promised which seems quite odd – why take away the real-time feed?

  • I really like the real time status updates but I really, really hate the new layout!
    A whole left side dedicated to a small menu?
    my status updates (and all events) get shrinked in the middle! Lot less space … and the right panel is not clean, it seems to me it’s too messy…

    I am still using a “non standard” resolution 1152×864 …. how ugly and useless is for those with 1024×768 :)

  • i wonder how many facebook users actually know how much influence twitter provided facebook in this redesign. my estimation…not too many.

    these web services are engaging in a very interesting game of “give and take.” services like twitter, facebook, friendfeed, google, and others are all sources of free R&D for their ‘compeitors’.

    http://www.tech...valley-part-20/

  • Just confirm that they are still doing changes/improvements to the Facebook.com site.

    Oscar

  • I hate the new layout.. It sucks

Leave Comment

Commenting Options

Enter your personal information to the left, or sign in with your Facebook account by clicking the button below.

Alternatively, you can create an avatar that will appear whenever you leave a comment on a Gravatar-enabled blog.

Trackback URL
bugbugbug