ZoomInfo, a popular business information search engine used to find information about industries, companies and people is partnering with Microsoft to integrate its search engine into Microsoft’s Dynamic CRM platform. ZoomInfo’s search engine has proven to be useful tool to incorporate into CRMs because its research capabilities help identify new sales leads, expand data on existing customers, create more qualified leads and provide a single data source to integrate sales and marketing teams. Sugar CRM and SalesForce.com are also using ZoomInfo’s comprehensive search capabilities within their platforms.
