In the last year, YouTube has introduced a slew of new features, including deep linking, improved analytics, and a new API. But aside from a few very obvious additions, like the bump up to HD, most people have no idea that many of these features exist. YouTube is looking to change that.
The site is launching a new Adopt A Feature campaign, inviting users to create videos showing off some of its lesser-known features, like AudioSwap. YouTube will track the progress of the features on its blog, and will present the most effective videos on the YouTube homepage and as permanent additions to its help pages.
Below is a sample video showing off the site’s ‘Subscription‘ feature by YouTube celeb LisaNova. Aside from being a little bizarre, the video is notable for LisaNova screaming at her caveman comrade for asking if YouTube was free (she shrieks “It’s YouTube, of course it’s free!” in response). Sounds like the general population might not be quite ready for the site’s paid videos, which rolled out last month.
To take part, users can choose from the following features (be sure to include the associated tags so that the system picks them up):
AudioSwap (use tags: audioswap, adoptafeature)
Country and Language Options (use tags: countrypulldown, adoptafeature)
Insight (use tags: insight, adoptafeature)
Playlists (use tags: playlists, adoptafeature)
Quick Capture (use tags: quickcapture, adoptafeature)
Subscriptions (use tags: subscriptions, adoptafeature)
For more details, check out the YouTube blog post here.










whew. i thought this was going to be a post to educate Youtube users about all the blatant spam and linking for profit around. That would’ve probably hurt my bottom line
Oooooookaaay…that’s 4 minutes and 19 seconds of my life that I’ll never get back again. Thanks so much TechCrunch!
well this was a really crap!!! absolutely loss of time in such crunch recession:(
http://dabberdesign.com
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A very clever move to outsource marketing costs to the community
Do you have more information about YouTube’s change for “deep linking”? Tks
My opinion of techcrunch.com as a helpful technie site just went down 10 notches.
Cool! Now, making use of youtube has become more interesting and profit-generating. No matter the cost, online marketers should really incorporate the use of videos for a more sensible means of “broadcasting yourself or your business” since the leads or the traffic especially the profits that it can bring can surely double up the amount paid in subscriptions and the like. If you want to be known to the world, if you want your online business to prosper, then might as well use video marketing!
Lisa Nova rocks
This is by far her best video ever, she really use to be bad comedian…
Are people really that “dump” not to understand how to use features such as “Subscribe”?
apparently not as smart as you and your dictionary!
That was probably one of the worst videos on YouTube I sat through.
I saw the microphone…….
A have seen a lot of them, but haven’t really used them, I love the insights thought, it is awesome!!
Ugh – really? Is it that slow of a news day? Surely some blonde white girl is in peril somewhere… Maybe an update on cute kittens next time…