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	<title>Comments on: What An Antitrust Case Against Google Might Look Like</title>
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	<link>http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/</link>
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	<lastBuildDate>Thu, 26 Nov 2009 20:44:39 -0800</lastBuildDate>
	
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		<title>By: Bat</title>
		<link>http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/comment-page-1/#comment-3064684</link>
		<dc:creator>Bat</dc:creator>
		<pubDate>Thu, 29 Oct 2009 15:51:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=46775#comment-3064684</guid>
		<description>Easy to claim this now - but you&#039;re probally one of the MS haters who will be contradicting exactly this when it suits you</description>
		<content:encoded><![CDATA[<p>Easy to claim this now &#8211; but you&#8217;re probally one of the MS haters who will be contradicting exactly this when it suits you</p>
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		<title>By: The Case Against Google</title>
		<link>http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/comment-page-3/#comment-3006617</link>
		<dc:creator>The Case Against Google</dc:creator>
		<pubDate>Sat, 26 Sep 2009 13:56:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=46775#comment-3006617</guid>
		<description>[...] Professor of Operations and Information Management at the University of Pennsylvania, provides an excellent rundown at TechCrunch. As Clemons points out, DOJ must show that Google is exerting monopoly power, specifically in its [...]</description>
		<content:encoded><![CDATA[<p>[...] Professor of Operations and Information Management at the University of Pennsylvania, provides an excellent rundown at TechCrunch. As Clemons points out, DOJ must show that Google is exerting monopoly power, specifically in its [...]</p>
]]></content:encoded>
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		<title>By: McGuire on Media &#187; McGuire&#8217;s 2009 Business and Future of Journalism syllabus</title>
		<link>http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/comment-page-3/#comment-2945042</link>
		<dc:creator>McGuire on Media &#187; McGuire&#8217;s 2009 Business and Future of Journalism syllabus</dc:creator>
		<pubDate>Mon, 24 Aug 2009 20:39:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=46775#comment-2945042</guid>
		<description>[...] http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/ [...]</description>
		<content:encoded><![CDATA[<p>[...] <a href="http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/" rel="nofollow"></a><a href='http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/'>http://www.tech...ight-look-like/</a> [...]</p>
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		<title>By: Felix</title>
		<link>http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/comment-page-1/#comment-2836650</link>
		<dc:creator>Felix</dc:creator>
		<pubDate>Sat, 04 Jul 2009 14:44:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=46775#comment-2836650</guid>
		<description>Google is a wonderful product. this system not only helps people but creates new sciences like SEO so if it is monopoly that helps people, let it be so!</description>
		<content:encoded><![CDATA[<p>Google is a wonderful product. this system not only helps people but creates new sciences like SEO so if it is monopoly that helps people, let it be so!</p>
]]></content:encoded>
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		<title>By: Gabi</title>
		<link>http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/comment-page-3/#comment-2807112</link>
		<dc:creator>Gabi</dc:creator>
		<pubDate>Wed, 17 Jun 2009 08:55:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=46775#comment-2807112</guid>
		<description>Google&#039;s bosses act like Gods. They are so comfortable in their wealth that they are beyond law because they can buy just about any judge they like and it seems rather probable because Google doesn&#039;t care about copyright, complaints or feedback. They have removed all human contact from the Internet, they have the online complaint or feedback forms for cosmetic purposes alone and frankly I&#039;d be happy to see Google crushed to the bits and their bosses in jail.</description>
		<content:encoded><![CDATA[<p>Google&#8217;s bosses act like Gods. They are so comfortable in their wealth that they are beyond law because they can buy just about any judge they like and it seems rather probable because Google doesn&#8217;t care about copyright, complaints or feedback. They have removed all human contact from the Internet, they have the online complaint or feedback forms for cosmetic purposes alone and frankly I&#8217;d be happy to see Google crushed to the bits and their bosses in jail.</p>
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		<title>By: 090303 Old-New Links &#124; johnsumser.com: Recruiting News and Views</title>
		<link>http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/comment-page-3/#comment-2754985</link>
		<dc:creator>090303 Old-New Links &#124; johnsumser.com: Recruiting News and Views</dc:creator>
		<pubDate>Tue, 19 May 2009 03:48:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=46775#comment-2754985</guid>
		<description>[...] What An Antitrust Case Against Google Might Look Like &#160; [...]</description>
		<content:encoded><![CDATA[<p>[...] What An Antitrust Case Against Google Might Look Like &nbsp; [...]</p>
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		<title>By: Watch Out Google, Obama’s Antitrust Chief Is Looking To Make An Example Out Of You &#124; Reviews Manual</title>
		<link>http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/comment-page-3/#comment-2743237</link>
		<dc:creator>Watch Out Google, Obama’s Antitrust Chief Is Looking To Make An Example Out Of You &#124; Reviews Manual</dc:creator>
		<pubDate>Tue, 12 May 2009 09:00:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=46775#comment-2743237</guid>
		<description>[...] free). There are whatever structure an just housing could be prefabricated against Google (here is one approach). While more investigating is not needs a intense abstract if it serves to ready Google honest, [...]</description>
		<content:encoded><![CDATA[<p>[...] free). There are whatever structure an just housing could be prefabricated against Google (here is one approach). While more investigating is not needs a intense abstract if it serves to ready Google honest, [...]</p>
]]></content:encoded>
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		<title>By: 気を付けろGoogle、オバマの反トラスト局長が見せしめにしようとしているぞ</title>
		<link>http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/comment-page-3/#comment-2742829</link>
		<dc:creator>気を付けろGoogle、オバマの反トラスト局長が見せしめにしようとしているぞ</dc:creator>
		<pubDate>Tue, 12 May 2009 00:56:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=46775#comment-2742829</guid>
		<description>[...] Googleはすばらしくおいしい標的であるとともに、莫大な罰金を払える現金が手元にある数少ない企業だ。Googleは相当慎重に行動する必要がある。現在同社は、有償検索広告での圧倒的支配によって他の市場にも破壊的価格モデル（＝無料）をひっさげて自由に参入できることから、事実上独占企業として扱われている。Googleに対して反トラスト法で立権する方法はいくつもある（これが一例）。監視を強めることは、特に検索と検索広告で自然独占状態を築きつつある分野では、それでGoogleを公正でいさせることができるなら悪いことではないが、反トラスト裁判でGoogleを縛ることは益よりも害が多くなりかねない。 [...]</description>
		<content:encoded><![CDATA[<p>[...] Googleはすばらしくおいしい標的であるとともに、莫大な罰金を払える現金が手元にある数少ない企業だ。Googleは相当慎重に行動する必要がある。現在同社は、有償検索広告での圧倒的支配によって他の市場にも破壊的価格モデル（＝無料）をひっさげて自由に参入できることから、事実上独占企業として扱われている。Googleに対して反トラスト法で立権する方法はいくつもある（これが一例）。監視を強めることは、特に検索と検索広告で自然独占状態を築きつつある分野では、それでGoogleを公正でいさせることができるなら悪いことではないが、反トラスト裁判でGoogleを縛ることは益よりも害が多くなりかねない。 [...]</p>
]]></content:encoded>
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		<title>By: Watch Out Google, Obama&#8217;s Antitrust Chief Is Looking To Make A Big Case</title>
		<link>http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/comment-page-3/#comment-2742160</link>
		<dc:creator>Watch Out Google, Obama&#8217;s Antitrust Chief Is Looking To Make A Big Case</dc:creator>
		<pubDate>Mon, 11 May 2009 17:11:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=46775#comment-2742160</guid>
		<description>[...] models (i.e. free). There are many ways an antitrust case could be made against Google (here is one approach). While more scrutiny is not necessarily a bad thing if it serves to keep Google honest, especially [...]</description>
		<content:encoded><![CDATA[<p>[...] models (i.e. free). There are many ways an antitrust case could be made against Google (here is one approach). While more scrutiny is not necessarily a bad thing if it serves to keep Google honest, especially [...]</p>
]]></content:encoded>
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		<title>By: Why You Can NOT Rely Solely on Organic Search Listings for Traffic &#124; GROWMAP.COM</title>
		<link>http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/comment-page-3/#comment-2690460</link>
		<dc:creator>Why You Can NOT Rely Solely on Organic Search Listings for Traffic &#124; GROWMAP.COM</dc:creator>
		<pubDate>Wed, 08 Apr 2009 21:54:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=46775#comment-2690460</guid>
		<description>[...] has even suggested What An AntiTrust Case Against Google Might Look Like. For several days now I have been searching for specific posts, forums, or pages to illustrate the [...]</description>
		<content:encoded><![CDATA[<p>[...] has even suggested What An AntiTrust Case Against Google Might Look Like. For several days now I have been searching for specific posts, forums, or pages to illustrate the [...]</p>
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		<title>By: InternetStrategist@GrowMap</title>
		<link>http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/comment-page-3/#comment-2689058</link>
		<dc:creator>InternetStrategist@GrowMap</dc:creator>
		<pubDate>Wed, 08 Apr 2009 03:24:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=46775#comment-2689058</guid>
		<description>The most dangerous aspect of Google&#039;s monopoly is the percentage of search traffic - both organic and paid - that they control. They are now responsible for 60-70+% of all the traffic AND SALES to most online sites and businesses. 

There is nothing fast or simple that any of those businesses can do about it. It doesn&#039;t take a rocket scientist to figure out what the effect of having 60-70% of your sales and traffic suddenly disappear. 

Google instantly drops sites out of their AdSense program for no reason and Google Dances positions in the SERPs - especially just before the holidays. They already control access to the majority of shoppers. 

The company that controls search controls what news we can find, what research we can access and what is 
considered important! This is far more dangerous than the media being owned by the same few individuals. 

I invite those who think they&#039;re living up to their slogan to read the post I&#039;ve linked to this comment and another that I will be publishing soon about the dangers of relying on organic traffic from only one source. 

Those who say that we have a choice are half-right. WE as the Internet USER have a choice; however, those who rely on being FOUND on the Internet do not - until WE change our habits or something happens to reduce the monopolistic powers of Google.</description>
		<content:encoded><![CDATA[<p>The most dangerous aspect of Google&#8217;s monopoly is the percentage of search traffic &#8211; both organic and paid &#8211; that they control. They are now responsible for 60-70+% of all the traffic AND SALES to most online sites and businesses. </p>
<p>There is nothing fast or simple that any of those businesses can do about it. It doesn&#8217;t take a rocket scientist to figure out what the effect of having 60-70% of your sales and traffic suddenly disappear. </p>
<p>Google instantly drops sites out of their AdSense program for no reason and Google Dances positions in the SERPs &#8211; especially just before the holidays. They already control access to the majority of shoppers. </p>
<p>The company that controls search controls what news we can find, what research we can access and what is<br />
considered important! This is far more dangerous than the media being owned by the same few individuals. </p>
<p>I invite those who think they&#8217;re living up to their slogan to read the post I&#8217;ve linked to this comment and another that I will be publishing soon about the dangers of relying on organic traffic from only one source. </p>
<p>Those who say that we have a choice are half-right. WE as the Internet USER have a choice; however, those who rely on being FOUND on the Internet do not &#8211; until WE change our habits or something happens to reduce the monopolistic powers of Google.</p>
]]></content:encoded>
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		<title>By: sponsored links at top</title>
		<link>http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/comment-page-1/#comment-2677444</link>
		<dc:creator>sponsored links at top</dc:creator>
		<pubDate>Tue, 31 Mar 2009 08:40:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=46775#comment-2677444</guid>
		<description>If googleremove sponsored links at top - that are shown as search results, their revenue is half.</description>
		<content:encoded><![CDATA[<p>If googleremove sponsored links at top &#8211; that are shown as search results, their revenue is half.</p>
]]></content:encoded>
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		<title>By: The Far Edge &#187; Blog Archive &#187; Steel Cage Debate On The Future Of Online Advertising: Danny Sullivan Vs. Eric Clemons</title>
		<link>http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/comment-page-3/#comment-2676302</link>
		<dc:creator>The Far Edge &#187; Blog Archive &#187; Steel Cage Debate On The Future Of Online Advertising: Danny Sullivan Vs. Eric Clemons</dc:creator>
		<pubDate>Mon, 30 Mar 2009 10:01:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=46775#comment-2676302</guid>
		<description>[...] Google’s business model is to threaten misdirection on sponsored search, but actually to engage in it as infrequently as possible.  If the company consumers really want (Marriott, Continental Airlines, 1-800-CONTACTS) pays enough then it is listed in the top lines of sponsored search.  If it does not, then Google places a competitor there.  Obviously, if the sponsored search links never got consumers what they wanted, sponsored search would not work either for consumers, or, ultimately, for Google.  Google does not require that the top companies bid top prices, but it does require that they pay.  Google knows who to place on top, but will not do so unless the companies actually bid sufficiently high prices for relevant keywords.  This was all treated in considerable detail in my previous post. [...]</description>
		<content:encoded><![CDATA[<p>[...] Google’s business model is to threaten misdirection on sponsored search, but actually to engage in it as infrequently as possible.  If the company consumers really want (Marriott, Continental Airlines, 1-800-CONTACTS) pays enough then it is listed in the top lines of sponsored search.  If it does not, then Google places a competitor there.  Obviously, if the sponsored search links never got consumers what they wanted, sponsored search would not work either for consumers, or, ultimately, for Google.  Google does not require that the top companies bid top prices, but it does require that they pay.  Google knows who to place on top, but will not do so unless the companies actually bid sufficiently high prices for relevant keywords.  This was all treated in considerable detail in my previous post. [...]</p>
]]></content:encoded>
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		<title>By: Il ReteGiornale - la Tua Voce in Rete&#187; Libertà d'informazione &#187; Ma la pubblicità online non fallirà</title>
		<link>http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/comment-page-3/#comment-2676104</link>
		<dc:creator>Il ReteGiornale - la Tua Voce in Rete&#187; Libertà d'informazione &#187; Ma la pubblicità online non fallirà</dc:creator>
		<pubDate>Mon, 30 Mar 2009 02:41:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=46775#comment-2676104</guid>
		<description>[...] Il business model di Google, invece, &#232; quello di minacciare il dirottamento verso la ricerca sponsorizzata, ma di fatto ricorrervi il meno possibile. Se l&#8217;azienda richiesta dagli utenti (Marriott, risultati della ricerca sponsorizzata. Se non lo fa, allora Google la rimpiazza con un competitor. Ovviamente, se la ricerca sponsorizzata non rispondesse mai alle esigfenze degli utenti, allora non sarebbe utile n&#233; a loro n&#233;, in ultima isytanza, a Google. Google non pretende che i grandi marchi paghino grandi cifre, ma qualcosa devono pagare. Google sa chi mettere in cima alla lista, ma non lo far&#224; finch&#233; queste aziende non offrano una cifra sufficientemente alta per le parole chiave inerenti. Tutto ci&#242; &#232; stato affrontato nel dettaglion nel mio post precedente. [...]</description>
		<content:encoded><![CDATA[<p>[...] Il business model di Google, invece, &egrave; quello di minacciare il dirottamento verso la ricerca sponsorizzata, ma di fatto ricorrervi il meno possibile. Se l&rsquo;azienda richiesta dagli utenti (Marriott, risultati della ricerca sponsorizzata. Se non lo fa, allora Google la rimpiazza con un competitor. Ovviamente, se la ricerca sponsorizzata non rispondesse mai alle esigfenze degli utenti, allora non sarebbe utile n&eacute; a loro n&eacute;, in ultima isytanza, a Google. Google non pretende che i grandi marchi paghino grandi cifre, ma qualcosa devono pagare. Google sa chi mettere in cima alla lista, ma non lo far&agrave; finch&eacute; queste aziende non offrano una cifra sufficientemente alta per le parole chiave inerenti. Tutto ci&ograve; &egrave; stato affrontato nel dettaglion nel mio post precedente. [...]</p>
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		<title>By: LSDI : Ma la pubblicità online non fallirà</title>
		<link>http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/comment-page-3/#comment-2675908</link>
		<dc:creator>LSDI : Ma la pubblicità online non fallirà</dc:creator>
		<pubDate>Sun, 29 Mar 2009 20:34:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=46775#comment-2675908</guid>
		<description>[...] Il business model di Google, invece, &#232; quello di minacciare il dirottamento verso la ricerca sponsorizzata, ma di fatto ricorrervi il meno possibile. Se l&#8217;azienda richiesta dagli utenti (Marriott, risultati della ricerca sponsorizzata. Se non lo fa, allora Google la rimpiazza con un competitor. Ovviamente, se la ricerca sponsorizzata non rispondesse mai alle esigfenze degli utenti, allora non sarebbe utile n&#233; a loro n&#233;, in ultima isytanza, a Google. Google non pretende che i grandi marchi paghino grandi cifre, ma qualcosa devono pagare. Google sa chi mettere in cima alla lista, ma non lo far&#224; finch&#233; queste aziende non offrano una cifra sufficientemente alta per le parole chiave inerenti. Tutto ci&#242; &#232; stato affrontato nel dettaglion nel mio post precedente. [...]</description>
		<content:encoded><![CDATA[<p>[...] Il business model di Google, invece, &egrave; quello di minacciare il dirottamento verso la ricerca sponsorizzata, ma di fatto ricorrervi il meno possibile. Se l&rsquo;azienda richiesta dagli utenti (Marriott, risultati della ricerca sponsorizzata. Se non lo fa, allora Google la rimpiazza con un competitor. Ovviamente, se la ricerca sponsorizzata non rispondesse mai alle esigfenze degli utenti, allora non sarebbe utile n&eacute; a loro n&eacute;, in ultima isytanza, a Google. Google non pretende che i grandi marchi paghino grandi cifre, ma qualcosa devono pagare. Google sa chi mettere in cima alla lista, ma non lo far&agrave; finch&eacute; queste aziende non offrano una cifra sufficientemente alta per le parole chiave inerenti. Tutto ci&ograve; &egrave; stato affrontato nel dettaglion nel mio post precedente. [...]</p>
]]></content:encoded>
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		<title>By: Steel Cage Debate On The Future Of Online Advertising &#171; shankarsoma; Change the View</title>
		<link>http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/comment-page-3/#comment-2675420</link>
		<dc:creator>Steel Cage Debate On The Future Of Online Advertising &#171; shankarsoma; Change the View</dc:creator>
		<pubDate>Sun, 29 Mar 2009 02:23:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=46775#comment-2675420</guid>
		<description>[...] Google’s business model is to threaten misdirection on sponsored search, but actually to engage in it as infrequently as possible.  If the company consumers really want (Marriott, Continental Airlines, 1-800-CONTACTS) pays enough then it is listed in the top lines of sponsored search.  If it does not, then Google places a competitor there.  Obviously, if the sponsored search links never got consumers what they wanted, sponsored search would not work either for consumers, or, ultimately, for Google.  Google does not require that the top companies bid top prices, but it does require that they pay.  Google knows who to place on top, but will not do so unless the companies actually bid sufficiently high prices for relevant keywords.  This was all treated in considerable detail in my previous post. [...]</description>
		<content:encoded><![CDATA[<p>[...] Google’s business model is to threaten misdirection on sponsored search, but actually to engage in it as infrequently as possible.  If the company consumers really want (Marriott, Continental Airlines, 1-800-CONTACTS) pays enough then it is listed in the top lines of sponsored search.  If it does not, then Google places a competitor there.  Obviously, if the sponsored search links never got consumers what they wanted, sponsored search would not work either for consumers, or, ultimately, for Google.  Google does not require that the top companies bid top prices, but it does require that they pay.  Google knows who to place on top, but will not do so unless the companies actually bid sufficiently high prices for relevant keywords.  This was all treated in considerable detail in my previous post. [...]</p>
]]></content:encoded>
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		<title>By: The Future Of Online Advertising: Danny Sullivan Vs. Eric Clemons &#124; Blog YODspica Ltd</title>
		<link>http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/comment-page-3/#comment-2675339</link>
		<dc:creator>The Future Of Online Advertising: Danny Sullivan Vs. Eric Clemons &#124; Blog YODspica Ltd</dc:creator>
		<pubDate>Sun, 29 Mar 2009 00:57:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=46775#comment-2675339</guid>
		<description>[...] Google’s business model is to threaten misdirection on sponsored search, but actually to engage in it as infrequently as possible.  If the company consumers really want (Marriott, Continental Airlines, 1-800-CONTACTS) pays enough then it is listed in the top lines of sponsored search.  If it does not, then Google places a competitor there.  Obviously, if the sponsored search links never got consumers what they wanted, sponsored search would not work either for consumers, or, ultimately, for Google.  Google does not require that the top companies bid top prices, but it does require that they pay.  Google knows who to place on top, but will not do so unless the companies actually bid sufficiently high prices for relevant keywords.  This was all treated in considerable detail in my previous post. [...]</description>
		<content:encoded><![CDATA[<p>[...] Google’s business model is to threaten misdirection on sponsored search, but actually to engage in it as infrequently as possible.  If the company consumers really want (Marriott, Continental Airlines, 1-800-CONTACTS) pays enough then it is listed in the top lines of sponsored search.  If it does not, then Google places a competitor there.  Obviously, if the sponsored search links never got consumers what they wanted, sponsored search would not work either for consumers, or, ultimately, for Google.  Google does not require that the top companies bid top prices, but it does require that they pay.  Google knows who to place on top, but will not do so unless the companies actually bid sufficiently high prices for relevant keywords.  This was all treated in considerable detail in my previous post. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Steel Cage Debate On The Future Of Online Advertising: Danny Sullivan Vs. Eric Clemons &#124; Reviews Manual</title>
		<link>http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/comment-page-2/#comment-2675274</link>
		<dc:creator>Steel Cage Debate On The Future Of Online Advertising: Danny Sullivan Vs. Eric Clemons &#124; Reviews Manual</dc:creator>
		<pubDate>Sat, 28 Mar 2009 22:46:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=46775#comment-2675274</guid>
		<description>[...] Google&#8217;s playing help is to threaten direction on sponsored search, but actually to vow in it as infrequently as possible.  If the consort consumers rattling poverty (Marriott, Continental Airlines, 1-800-CONTACTS) pays enough then it is traded in the crowning lines of sponsored search.  If it does not, then Google places a competitor there.  Obviously, if the sponsored gaming instruction never got consumers what they wanted, sponsored gaming would not impact either for consumers, or, ultimately, for Google.  Google does not order that the crowning companies effort crowning prices, but it does order that they pay.  Google knows who to locate on top, but module not do so unless the companies actually effort sufficiently broad prices for germane keywords.  This was every aerated in goodish discourse in my previous post. [...]</description>
		<content:encoded><![CDATA[<p>[...] Google&#8217;s playing help is to threaten direction on sponsored search, but actually to vow in it as infrequently as possible.  If the consort consumers rattling poverty (Marriott, Continental Airlines, 1-800-CONTACTS) pays enough then it is traded in the crowning lines of sponsored search.  If it does not, then Google places a competitor there.  Obviously, if the sponsored gaming instruction never got consumers what they wanted, sponsored gaming would not impact either for consumers, or, ultimately, for Google.  Google does not order that the crowning companies effort crowning prices, but it does order that they pay.  Google knows who to locate on top, but module not do so unless the companies actually effort sufficiently broad prices for germane keywords.  This was every aerated in goodish discourse in my previous post. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Steel Cage Debate On The Future Of Online Advertising: Danny Sullivan Vs. Eric Clemons</title>
		<link>http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/comment-page-2/#comment-2675229</link>
		<dc:creator>Steel Cage Debate On The Future Of Online Advertising: Danny Sullivan Vs. Eric Clemons</dc:creator>
		<pubDate>Sat, 28 Mar 2009 21:45:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=46775#comment-2675229</guid>
		<description>[...] Google&#8217;s business model is to threaten misdirection on sponsored search, but actually to engage in it as infrequently as possible.  If the company consumers really want (Marriott, Continental Airlines, 1-800-CONTACTS) pays enough then it is listed in the top lines of sponsored search.  If it does not, then Google places a competitor there.  Obviously, if the sponsored search links never got consumers what they wanted, sponsored search would not work either for consumers, or, ultimately, for Google.  Google does not require that the top companies bid top prices, but it does require that they pay.  Google knows who to place on top, but will not do so unless the companies actually bid sufficiently high prices for relevant keywords.  This was all treated in considerable detail in my previous post. [...]</description>
		<content:encoded><![CDATA[<p>[...] Google&#8217;s business model is to threaten misdirection on sponsored search, but actually to engage in it as infrequently as possible.  If the company consumers really want (Marriott, Continental Airlines, 1-800-CONTACTS) pays enough then it is listed in the top lines of sponsored search.  If it does not, then Google places a competitor there.  Obviously, if the sponsored search links never got consumers what they wanted, sponsored search would not work either for consumers, or, ultimately, for Google.  Google does not require that the top companies bid top prices, but it does require that they pay.  Google knows who to place on top, but will not do so unless the companies actually bid sufficiently high prices for relevant keywords.  This was all treated in considerable detail in my previous post. [...]</p>
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	<item>
		<title>By: links for 2009-03-26 &#171; POPMODERNE</title>
		<link>http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/comment-page-2/#comment-2672316</link>
		<dc:creator>links for 2009-03-26 &#171; POPMODERNE</dc:creator>
		<pubDate>Fri, 27 Mar 2009 00:32:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=46775#comment-2672316</guid>
		<description>[...] What An Antitrust Case Against Google Might Look Like Even Google itself is starting to worry about the possibility that the Department of Justice may seek regulation, possibly even the break-up of Google. (tags: business google internet) [...]</description>
		<content:encoded><![CDATA[<p>[...] What An Antitrust Case Against Google Might Look Like Even Google itself is starting to worry about the possibility that the Department of Justice may seek regulation, possibly even the break-up of Google. (tags: business google internet) [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Why Advertising is failing on the Internet &#171; Homes &#38; Land Blog</title>
		<link>http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/comment-page-2/#comment-2671244</link>
		<dc:creator>Why Advertising is failing on the Internet &#171; Homes &#38; Land Blog</dc:creator>
		<pubDate>Thu, 26 Mar 2009 14:30:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=46775#comment-2671244</guid>
		<description>[...] is, regrettably, still a popular business model on the net, although for reasons I explored in an earlier TechCrunch post on Google it seems ultimately to be unsustainable. More significantly from the perspective of this [...]</description>
		<content:encoded><![CDATA[<p>[...] is, regrettably, still a popular business model on the net, although for reasons I explored in an earlier TechCrunch post on Google it seems ultimately to be unsustainable. More significantly from the perspective of this [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Summary of &#8220;Advertising is Failing&#8221; on TechCrunch</title>
		<link>http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/comment-page-2/#comment-2667544</link>
		<dc:creator>Summary of &#8220;Advertising is Failing&#8221; on TechCrunch</dc:creator>
		<pubDate>Tue, 24 Mar 2009 15:18:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=46775#comment-2667544</guid>
		<description>[...] his external sources are mostly opinion (Op Ed from the NYT, his own opinion piece on Forbes, other articles by Eric Clemons), I am surprised that such a poorly thought out and researched article could come out of Wharton [...]</description>
		<content:encoded><![CDATA[<p>[...] his external sources are mostly opinion (Op Ed from the NYT, his own opinion piece on Forbes, other articles by Eric Clemons), I am surprised that such a poorly thought out and researched article could come out of Wharton [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: HerbSewell</title>
		<link>http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/comment-page-2/#comment-2666750</link>
		<dc:creator>HerbSewell</dc:creator>
		<pubDate>Tue, 24 Mar 2009 02:38:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=46775#comment-2666750</guid>
		<description>Oh by the way, this article was ripped to shreds by a voice of reason.

http://blog.aynrandcenter.org/an-antitrust-case-against-google-a-threat-to-free-competition/#more-1177</description>
		<content:encoded><![CDATA[<p>Oh by the way, this article was ripped to shreds by a voice of reason.</p>
<p><a href="http://blog.aynrandcenter.org/an-antitrust-case-against-google-a-threat-to-free-competition/#more-1177" rel="nofollow"></a><a href='http://blog.aynrandcenter.org/an-antitrust-case-against-google-a-threat-to-free-competition/#more-1177'>http://blog.ayn...tion/#more-1177</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Why Advertising Is Failing On The Internet &#124; The Scripts Zone</title>
		<link>http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/comment-page-2/#comment-2665351</link>
		<dc:creator>Why Advertising Is Failing On The Internet &#124; The Scripts Zone</dc:creator>
		<pubDate>Mon, 23 Mar 2009 11:01:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=46775#comment-2665351</guid>
		<description>[...] is, regrettably, still a popular business model on the net, although for reasons I explored in an earlier TechCrunch post on Google it seems ultimately to be unsustainable. More significantly from the perspective of this [...]</description>
		<content:encoded><![CDATA[<p>[...] is, regrettably, still a popular business model on the net, although for reasons I explored in an earlier TechCrunch post on Google it seems ultimately to be unsustainable. More significantly from the perspective of this [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: The Far Edge &#187; Blog Archive &#187; Why Advertising Is Failing On The Internet</title>
		<link>http://www.techcrunch.com/2009/03/01/what-an-antitrust-case-against-google-might-look-like/comment-page-2/#comment-2664805</link>
		<dc:creator>The Far Edge &#187; Blog Archive &#187; Why Advertising Is Failing On The Internet</dc:creator>
		<pubDate>Sun, 22 Mar 2009 23:00:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=46775#comment-2664805</guid>
		<description>[...] is, regrettably, still a popular business model on the net, although for reasons I explored in an earlier TechCrunch post on Google it seems ultimately to be unsustainable. More significantly from the perspective of this [...]</description>
		<content:encoded><![CDATA[<p>[...] is, regrettably, still a popular business model on the net, although for reasons I explored in an earlier TechCrunch post on Google it seems ultimately to be unsustainable. More significantly from the perspective of this [...]</p>
]]></content:encoded>
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