I agree regarding sentiment.

It’s best to approach the sentiment problem by using tons of content. This way you can get a general sends of direction by using lots of signal.

Most of the sentiment companies out there are following this model.

Onward!

So insight still requires people. We just think it should be YOUR people (your own employees and existing brand agents) with the help of our software, not Scout Labs people

It was always hard to find a way to do that effectively. This tool seems to make it easy!

When any company commercializes their brand management and loses touch of the human connection that customers, prospects and “suspects” desire.

Again, I’m not knocking the tool, but it’s just that a tool in an an array of tools out there. Always be aware of what your customers and prospects think of you. It would be prudent to blend 80% of your efforts into automated solutions and incorporate 20% of grassroots connecting with customers for their feedback.

Ideally, companies ought to know their customer sentiment and always strive for customer satisfaction.

–Joseph

Great job and congrats to the ScoutLabs team.

Nify Idea, Saas is ceratinly a tool that’s finding its footing

I don’t think too many will find it as useful as it is novel.

Certainly firms who can hire brand managers will rely on their agencies of record, as should, for managing their brand.

The product suggests a hit and miss method of ascertaining brand relevance with its audience.

You can field certain questions, heuristical equations to filter through posts, tweets, blogs, etc. Ok…, that’s nice.

Without the context of the feed, you’re data is moot. Given the age of the info within the cloud, you’re asking quite a bit from users, for very little return. The equations would need to consider the age of the info, and if not noted, relevant and pertinent brand information involving larger firms rarely survives for any signification period of time without being surrounded by PR people blessing it with postive energy.

White blood cells do the same thing.

For smaller firms, forget it. Who has time to find, track, organize and implement containment strategies for negative feedback – if you’re a small to medium-size firm.

To be usefull the assumption is that a brand has a heavy following providing tactical support as negative feedback surfaces.

I’m certain users are being paid to do this, somewhere – but the assumption is dangerous.

Nify toy, but it’s missing the batteries.

I look forward to trying it.

Christian Anderson