This is nothing more than a Yahoo/AOL/MSN-type of portal for mobile… and it is entirely unnecessary!

The geniuses at Yahoo are trying to solve a problem that doesn’t exist. The iPhone and Blackberry already offer a portal to the information on the Internet… It’s called the Home Screen!

If I want to check my email, I select the Email icon on the phone’s home screen. If I want maps, I select the Maps icon. If I want stocks, I select the Stocks icon. This works wonderfully already.

Yet, Yahoo is trying to provide their own environment for all this. So, let me get this straight… if I want Maps, you want me to select the Yahoo oneConnect app icon on the phone home screen, wait for that to launch, and then browse to the Maps icon in the Yahoo app and select that and then wait for the Yahoo maps screen to come up within that?

Are you out of your freaking mind?

Just create a separate iPhone or Blackberry app for each service you offer and let the user add those to their phone’s home screen if they find them useful. We don’t need your “container” app trying to provide a secondary home screen for all of your apps. It takes twice as long to do anything!

It’s not even the name of the product they’re offering.

Trying to argue that the use of “my” as a prefix is derivative and shows lack of imagination – and that this is even a valid criticism – seems like an absolute joke when you try to contrast it with a company that for the last decade has raped the “i” prefix for all its worth in some of the most unoriginal names that have ever been embraced by anyone as “creative”.

Writing an article like this makes you seem like an Applehead who sits at home taking notes every time Jobs makes a witty remark about the competition at a keynote.

Or maybe just a tool. Or maybe both.

And @Moe Glitz
The best mobile app platform was not developed by Apple. It was developed by the creative folks that learned to hack the platform early on and actually deliver the features that Apple had failed to bring to fruition. It was only after the serious development of Jailbreaking that Apple was able to commercialize app creation.

Even now their approval system is the bane of all developers, and they’re being criticized left and right for their stubbornness over proprietary software.

It took a community of thousands to unlock the inherent versatility of the platform derived from OSX. They couldn’t even do it for their own software.

That says something about the HypeHeads in Cupertino.

It is really getting old. Even the news at 10 has a few nice fluff feel good pieces, you however sound like my mother in law

i did notice that the heading on the yaho app states “oneplace” which appears to be their moniker for mobile. myplace would have been a better choice.

OneLocator.com – winners stand alone

Nice catch!

And really, Yahoo isn’t even calling its services myPhone or anything. It’s just a tagline people. And the tagline here is specifically for the iPhone version of their services.

So what they did is they took a trademark brand name, and changed it a little bit, to make it their own. Similarly, users will take the the iPhone and install the Yahoo services and make it a little bit like their own.

@Brian

Don’t hate on bloggers my man. I’m a blogger and I caught that. Journalists can be just as sensationalist when trying to attract readers, trust me. Let’s not generalize shall we.

Everyones now going either the ‘My’ way or the ‘i’ way.
Plus its now ‘Touch’ this or come inside our new ‘App Store’.

Apple has shown everyone in this lazy sector, just how vital it was to develop the best Mobile Web Experience and the most innovative Mobile App Platform for future phones.

Its such a shame that they won’t release a Sim Free version of their next iPhone. Then it really would be ‘Game Over’ over their lame Mobile rivals.

So for entirely selfish personal reasons, either Yahoo or Microsoft should make the owners of WW.Com (whoever they are) remarkably wealthy and then brand on WWPhone.com (the entirely selfish part, though really just tongue in cheek).

All kidding aside, online Internet marketing and branding is all about being memorable, however, if your competition owns a market, it is probably best not to push their brand, but rather find a suitable similar brand describing your product in a short and memorable way.

You know, full web it works. Please STOP IT!

Seems more appropriate given all the social content, open-source software, dare I say licensing terms and malware… What exactly is “mine” anymore?