Comments on: Google Pulls The Plug On Its Radio Ads; Retreats To What It Knows Best http://www.techcrunch.com/2009/02/12/google-pulls-the-plug-on-its-radio-ads-retreats-to-what-it-knows-best/ Startup and Technology News Thu, 26 Nov 2009 21:51:23 -0800 hourly 1 By: High Profile Google Failure « Woodley Strategy Group http://www.techcrunch.com/2009/02/12/google-pulls-the-plug-on-its-radio-ads-retreats-to-what-it-knows-best/comment-page-1/#comment-2906811 High Profile Google Failure « Woodley Strategy Group Thu, 06 Aug 2009 23:18:17 +0000 http://www.techcrunch.com/?p=43377#comment-2906811 [...] TechCrunch on Google’s retreat from radio ads [...] [...] TechCrunch on Google’s retreat from radio ads [...]

]]> By: Closed Deal: WideOrbit Acquires Google Radio Assets - BlogAngle http://www.techcrunch.com/2009/02/12/google-pulls-the-plug-on-its-radio-ads-retreats-to-what-it-knows-best/comment-page-1/#comment-2903674 Closed Deal: WideOrbit Acquires Google Radio Assets - BlogAngle Thu, 06 Aug 2009 02:00:37 +0000 http://www.techcrunch.com/?p=43377#comment-2903674 [...] sum. The acquisition was first reported by PaidContent back in July before the deal was closed, but rumors of a possible sale were circulating since February this [...] [...] sum. The acquisition was first reported by PaidContent back in July before the deal was closed, but rumors of a possible sale were circulating since February this [...]

]]> By: The Far Edge » Blog Archive » Closed Deal: WideOrbit Acquires Google Radio Assets http://www.techcrunch.com/2009/02/12/google-pulls-the-plug-on-its-radio-ads-retreats-to-what-it-knows-best/comment-page-1/#comment-2903223 The Far Edge » Blog Archive » Closed Deal: WideOrbit Acquires Google Radio Assets Wed, 05 Aug 2009 21:21:44 +0000 http://www.techcrunch.com/?p=43377#comment-2903223 [...] sum. The acquisition was first reported by PaidContent back in July before the deal was closed, but rumors of a possible sale were circulating since February this [...] [...] sum. The acquisition was first reported by PaidContent back in July before the deal was closed, but rumors of a possible sale were circulating since February this [...]

]]> By: The Far Edge » Blog Archive » Closed Deal: WideOrbit Acquires Google Radio Assets http://www.techcrunch.com/2009/02/12/google-pulls-the-plug-on-its-radio-ads-retreats-to-what-it-knows-best/comment-page-1/#comment-2903222 The Far Edge » Blog Archive » Closed Deal: WideOrbit Acquires Google Radio Assets Wed, 05 Aug 2009 21:21:44 +0000 http://www.techcrunch.com/?p=43377#comment-2903222 [...] sum. The acquisition was first reported by PaidContent back in July before the deal was closed, but rumors of a possible sale were circulating since February this [...] [...] sum. The acquisition was first reported by PaidContent back in July before the deal was closed, but rumors of a possible sale were circulating since February this [...]

]]> By: Closed Deal: WideOrbit Acquires Google Radio Assets | Technology http://www.techcrunch.com/2009/02/12/google-pulls-the-plug-on-its-radio-ads-retreats-to-what-it-knows-best/comment-page-1/#comment-2902607 Closed Deal: WideOrbit Acquires Google Radio Assets | Technology Wed, 05 Aug 2009 16:01:06 +0000 http://www.techcrunch.com/?p=43377#comment-2902607 [...] sum. The acquisition was first reported by PaidContent back in July before the deal was closed, but rumors of a possible sale were circulating since February this [...] [...] sum. The acquisition was first reported by PaidContent back in July before the deal was closed, but rumors of a possible sale were circulating since February this [...]

]]> By: Closed Deal: WideOrbit Acquires Google Radio Assets | Techdare http://www.techcrunch.com/2009/02/12/google-pulls-the-plug-on-its-radio-ads-retreats-to-what-it-knows-best/comment-page-1/#comment-2902249 Closed Deal: WideOrbit Acquires Google Radio Assets | Techdare Wed, 05 Aug 2009 13:13:19 +0000 http://www.techcrunch.com/?p=43377#comment-2902249 [...] sum. The acquisition was first reported by PaidContent back in July before the deal was closed, but rumors of a possible sale were circulating since February this [...] [...] sum. The acquisition was first reported by PaidContent back in July before the deal was closed, but rumors of a possible sale were circulating since February this [...]

]]> By: Closed Deal: WideOrbit Acquires Google Radio Assets | Cellphone Ultra http://www.techcrunch.com/2009/02/12/google-pulls-the-plug-on-its-radio-ads-retreats-to-what-it-knows-best/comment-page-1/#comment-2902210 Closed Deal: WideOrbit Acquires Google Radio Assets | Cellphone Ultra Wed, 05 Aug 2009 12:46:13 +0000 http://www.techcrunch.com/?p=43377#comment-2902210 [...] sum. The acquisition was first reported by PaidContent back in July before the deal was closed, but rumors of a possible sale were circulating since February that [...] [...] sum. The acquisition was first reported by PaidContent back in July before the deal was closed, but rumors of a possible sale were circulating since February that [...]

]]> By: Closed Deal: WideOrbit Acquires Google Radio Assets | Spin Valley Post http://www.techcrunch.com/2009/02/12/google-pulls-the-plug-on-its-radio-ads-retreats-to-what-it-knows-best/comment-page-1/#comment-2902184 Closed Deal: WideOrbit Acquires Google Radio Assets | Spin Valley Post Wed, 05 Aug 2009 12:30:19 +0000 http://www.techcrunch.com/?p=43377#comment-2902184 [...] sum. The acquisition was first reported by PaidContent back in July before the deal was closed, but rumors of a possible sale were circulating since February this [...] [...] sum. The acquisition was first reported by PaidContent back in July before the deal was closed, but rumors of a possible sale were circulating since February this [...]

]]> By: Closed Deal: WideOrbit Acquires Google Radio Assets | Design Website Blog http://www.techcrunch.com/2009/02/12/google-pulls-the-plug-on-its-radio-ads-retreats-to-what-it-knows-best/comment-page-1/#comment-2902142 Closed Deal: WideOrbit Acquires Google Radio Assets | Design Website Blog Wed, 05 Aug 2009 12:00:35 +0000 http://www.techcrunch.com/?p=43377#comment-2902142 [...] sum. The acquisition was first reported by PaidContent back in July before the deal was closed, but rumors of a possible sale were circulating since February this [...] [...] sum. The acquisition was first reported by PaidContent back in July before the deal was closed, but rumors of a possible sale were circulating since February this [...]

]]> By: Closed Deal: WideOrbit Acquires Google Radio Assets | Geek News and Musings http://www.techcrunch.com/2009/02/12/google-pulls-the-plug-on-its-radio-ads-retreats-to-what-it-knows-best/comment-page-1/#comment-2902124 Closed Deal: WideOrbit Acquires Google Radio Assets | Geek News and Musings Wed, 05 Aug 2009 11:40:36 +0000 http://www.techcrunch.com/?p=43377#comment-2902124 [...] sum. The acquisition was first reported by PaidContent back in July before the deal was closed, but rumors of a possible sale were circulating since February this [...] [...] sum. The acquisition was first reported by PaidContent back in July before the deal was closed, but rumors of a possible sale were circulating since February this [...]

]]> By: Closed Deal: WideOrbit Acquires Google Radio Assets http://www.techcrunch.com/2009/02/12/google-pulls-the-plug-on-its-radio-ads-retreats-to-what-it-knows-best/comment-page-1/#comment-2902101 Closed Deal: WideOrbit Acquires Google Radio Assets Wed, 05 Aug 2009 11:17:19 +0000 http://www.techcrunch.com/?p=43377#comment-2902101 [...] sum. The acquisition was first reported by PaidContent back in July before the deal was closed, but rumors of a possible sale were circulating since February this [...] [...] sum. The acquisition was first reported by PaidContent back in July before the deal was closed, but rumors of a possible sale were circulating since February this [...]

]]> By: Google no logró sintonía con la radio http://www.techcrunch.com/2009/02/12/google-pulls-the-plug-on-its-radio-ads-retreats-to-what-it-knows-best/comment-page-1/#comment-2765176 Google no logró sintonía con la radio Mon, 25 May 2009 15:26:39 +0000 http://www.techcrunch.com/?p=43377#comment-2765176 [...] Google Pulls The Plug On Its Radio Ads; Retreats To What It Knows Best (techcrunch.com) [...] [...] Google Pulls The Plug On Its Radio Ads; Retreats To What It Knows Best (techcrunch.com) [...]

]]> By: The Far Edge » Blog Archive » Google Adsense Says Goodbye To Video Units Feature http://www.techcrunch.com/2009/02/12/google-pulls-the-plug-on-its-radio-ads-retreats-to-what-it-knows-best/comment-page-1/#comment-2679592 The Far Edge » Blog Archive » Google Adsense Says Goodbye To Video Units Feature Wed, 01 Apr 2009 13:02:01 +0000 http://www.techcrunch.com/?p=43377#comment-2679592 [...] part of a growing trend of Google axing programs in AdSense. Google recently pulled the plug on its Google Radio Ads and was looking to sell off its Google Radio Automation software business. That news came less than [...] [...] part of a growing trend of Google axing programs in AdSense. Google recently pulled the plug on its Google Radio Ads and was looking to sell off its Google Radio Automation software business. That news came less than [...]

]]> By: Google Adsense Says Goodbye To Video Units Feature http://www.techcrunch.com/2009/02/12/google-pulls-the-plug-on-its-radio-ads-retreats-to-what-it-knows-best/comment-page-1/#comment-2679157 Google Adsense Says Goodbye To Video Units Feature Wed, 01 Apr 2009 05:49:20 +0000 http://www.techcrunch.com/?p=43377#comment-2679157 [...] part of a growing trend of Google axing programs in AdSense. Google recently pulled the plug on its Google Radio Ads and was looking to sell off its Google Radio Automation software business. That news came less than [...] [...] part of a growing trend of Google axing programs in AdSense. Google recently pulled the plug on its Google Radio Ads and was looking to sell off its Google Radio Automation software business. That news came less than [...]

]]> By: Google verlaat oude media | Ger Timmer http://www.techcrunch.com/2009/02/12/google-pulls-the-plug-on-its-radio-ads-retreats-to-what-it-knows-best/comment-page-1/#comment-2633524 Google verlaat oude media | Ger Timmer Sun, 22 Feb 2009 23:38:48 +0000 http://www.techcrunch.com/?p=43377#comment-2633524 [...] weblog TechCrunch merkt op dat vooral de radiowereld weinig zin had het alomtegenwoordige Google te helpen aan een [...] [...] weblog TechCrunch merkt op dat vooral de radiowereld weinig zin had het alomtegenwoordige Google te helpen aan een [...]

]]> By: Google zieht sich aus Radiowerbung zurück | TechBanger.de http://www.techcrunch.com/2009/02/12/google-pulls-the-plug-on-its-radio-ads-retreats-to-what-it-knows-best/comment-page-1/#comment-2625000 Google zieht sich aus Radiowerbung zurück | TechBanger.de Sat, 14 Feb 2009 04:17:44 +0000 http://www.techcrunch.com/?p=43377#comment-2625000 [...] gesehen wurde, eine wichtige Rolle für die Entscheidung zum Rückzug gespielt haben. Nicht zuletzt fehlte es auch an Unterstützung der Radiosender selbst, die Google keine attraktiven Kontingente an Werbezeiten zur Verfügung [...] [...] gesehen wurde, eine wichtige Rolle für die Entscheidung zum Rückzug gespielt haben. Nicht zuletzt fehlte es auch an Unterstützung der Radiosender selbst, die Google keine attraktiven Kontingente an Werbezeiten zur Verfügung [...]

]]> By: Paul http://www.techcrunch.com/2009/02/12/google-pulls-the-plug-on-its-radio-ads-retreats-to-what-it-knows-best/comment-page-1/#comment-2624782 Paul Fri, 13 Feb 2009 23:14:23 +0000 http://www.techcrunch.com/?p=43377#comment-2624782 What was your USP and offer? I've worked with folks that were amazed at the effectiveness of radio. Ratings Schmatings. It's the offer, USP and creativity in any medium that turns prospects into customers. Please tell me you didn't include "For all of your software development needs" in your commercial. This line is used by 100s of attorneys, insurance agents and auto dealers everyday. To be honest I've never meant anyone with an insurance need or legal need. But I've met tons of people that needed disability insurance, wanted to save money on their auto insurance premium or needed help protecting their assets. What was your USP and offer? I’ve worked with folks that were amazed at the effectiveness of radio. Ratings Schmatings. It’s the offer, USP and creativity in any medium that turns prospects into customers.

Please tell me you didn’t include “For all of your software development needs” in your commercial. This line is used by 100s of attorneys, insurance agents and auto dealers everyday. To be honest I’ve never meant anyone with an insurance need or legal need. But I’ve met tons of people that needed disability insurance, wanted to save money on their auto insurance premium or needed help protecting their assets.

]]> By: Righteous Marketing » Blog Archive » Google Retreats From Radio http://www.techcrunch.com/2009/02/12/google-pulls-the-plug-on-its-radio-ads-retreats-to-what-it-knows-best/comment-page-1/#comment-2624757 Righteous Marketing » Blog Archive » Google Retreats From Radio Fri, 13 Feb 2009 22:45:30 +0000 http://www.techcrunch.com/?p=43377#comment-2624757 [...] wondering how bad the current economy is, here’s your sign: Google has now shuttered their radio ads, print ads and Google Video. There is plenty of criticism of Google for pursuing these forays [...] [...] wondering how bad the current economy is, here’s your sign: Google has now shuttered their radio ads, print ads and Google Video. There is plenty of criticism of Google for pursuing these forays [...]

]]> By: Google Caves into the Ad Industry http://www.techcrunch.com/2009/02/12/google-pulls-the-plug-on-its-radio-ads-retreats-to-what-it-knows-best/comment-page-1/#comment-2624633 Google Caves into the Ad Industry Fri, 13 Feb 2009 20:15:35 +0000 http://www.techcrunch.com/?p=43377#comment-2624633 I may be a conspirator but I think they did this to give the advertising industry an olive branch. The Ad Industry has been hot after Google since MSFT drummed up the monopoly rhetoric for the Yahoo! deal. Having used all of these services, I am disappointed they have been cut. The team for radio was the Adwords crew so I am having a hard time being convinced costs were out of line. Google's play with these other media forms was making agencies and creative houses obsolete. You can create, schedule and buy from a web browser. The corporate user could have one person doing what 2 or more agencies were getting. Gone were a media buying agency and a creative agency. This was revolutionary stuff. This overturned an inefficient business into a smart easy to use service. Erik I think you could dig around you might find some brokering here from the Ad Council, Erik Schmidt, the public ad agencies and media companies. Google was increasing their market share of F500 companies budgets to the detriment of these companies. MSFT was the sponsor for a group scrum on Google. I may be a conspirator but I think they did this to give the advertising industry an olive branch.

The Ad Industry has been hot after Google since MSFT drummed up the monopoly rhetoric for the Yahoo! deal.

Having used all of these services, I am disappointed they have been cut. The team for radio was the Adwords crew so I am having a hard time being convinced costs were out of line.

Google’s play with these other media forms was making agencies and creative houses obsolete. You can create, schedule and buy from a web browser.

The corporate user could have one person doing what 2 or more agencies were getting. Gone were a media buying agency and a creative agency.

This was revolutionary stuff. This overturned an inefficient business into a smart easy to use service.

Erik I think you could dig around you might find some brokering here from the Ad Council, Erik Schmidt, the public ad agencies and media companies.

Google was increasing their market share of F500 companies budgets to the detriment of these companies. MSFT was the sponsor for a group scrum on Google.

]]> By: Thomas Whitney http://www.techcrunch.com/2009/02/12/google-pulls-the-plug-on-its-radio-ads-retreats-to-what-it-knows-best/comment-page-1/#comment-2624602 Thomas Whitney Fri, 13 Feb 2009 19:53:31 +0000 http://www.techcrunch.com/?p=43377#comment-2624602 So, I'm assuming that pay per click isn't working for them as they thought it might. Regardless, I have a sneaking feeling that if they really wanted to invest in something of merit it would be digital security as it progresses. There are already so many effective companies out there though. http://www.justaskgemalto.com So, I’m assuming that pay per click isn’t working for them as they thought it might.

Regardless, I have a sneaking feeling that if they really wanted to invest in something of merit it would be digital security as it progresses.

There are already so many effective companies out there though.

http://www.justaskgemalto.com

]]> By: GuiasLocal.com http://www.techcrunch.com/2009/02/12/google-pulls-the-plug-on-its-radio-ads-retreats-to-what-it-knows-best/comment-page-1/#comment-2624419 GuiasLocal.com Fri, 13 Feb 2009 17:29:53 +0000 http://www.techcrunch.com/?p=43377#comment-2624419 Congrats on your 1b last month. You should contact Mark Cuban, he could use your help. He is looking for a company that can turn a profit in 90 days. You should work together. Congrats on your 1b last month. You should contact Mark Cuban, he could use your help. He is looking for a company that can turn a profit in 90 days. You should work together.

]]> By: Niche Affiliate Marketing http://www.techcrunch.com/2009/02/12/google-pulls-the-plug-on-its-radio-ads-retreats-to-what-it-knows-best/comment-page-1/#comment-2624329 Niche Affiliate Marketing Fri, 13 Feb 2009 16:08:29 +0000 http://www.techcrunch.com/?p=43377#comment-2624329 I made $1b dollar last month with radio and TV ads. I made $1b dollar last month with radio and TV ads.

]]> By: GuiasLocal.com http://www.techcrunch.com/2009/02/12/google-pulls-the-plug-on-its-radio-ads-retreats-to-what-it-knows-best/comment-page-1/#comment-2624321 GuiasLocal.com Fri, 13 Feb 2009 15:59:57 +0000 http://www.techcrunch.com/?p=43377#comment-2624321 Where is the radio industry going? First Sirius, XM are in financial trouble. Now Google wants nothing to do with radio. Also Liberty Media might invest into Sirius and XM. Liberty has the money, they sold millions of shares it held in online media company IAC/Interactive Corp. Liberty is enjoying the big garage sale that is going on. May the strong survive. Where is the radio industry going? First Sirius, XM are in financial trouble. Now Google wants nothing to do with radio. Also Liberty Media might invest into Sirius and XM. Liberty has the money, they sold millions of shares it held in online media company IAC/Interactive Corp. Liberty is enjoying the big garage sale that is going on. May the strong survive.

]]> By: Google Print & Google Radio Closures Are Unfortunate » RyanSpoon.com http://www.techcrunch.com/2009/02/12/google-pulls-the-plug-on-its-radio-ads-retreats-to-what-it-knows-best/comment-page-1/#comment-2624289 Google Print & Google Radio Closures Are Unfortunate » RyanSpoon.com Fri, 13 Feb 2009 15:26:49 +0000 http://www.techcrunch.com/?p=43377#comment-2624289 [...] News arrived yesterday that Google is shutting down their Print and Radio ad systems. It’s unfortunate news for brand advertisers and the traditional media formats. [...] [...] News arrived yesterday that Google is shutting down their Print and Radio ad systems. It’s unfortunate news for brand advertisers and the traditional media formats. [...]

]]> By: :: RADIOGLUE :: Visual Design for the Radio Industry http://www.techcrunch.com/2009/02/12/google-pulls-the-plug-on-its-radio-ads-retreats-to-what-it-knows-best/comment-page-1/#comment-2624269 :: RADIOGLUE :: Visual Design for the Radio Industry Fri, 13 Feb 2009 14:46:15 +0000 http://www.techcrunch.com/?p=43377#comment-2624269 [...] Google is pulling the plug on its Google Audio Ads and Adsense for Audio products, and is looking to sell off its Google Radio Automation software business. [MORE] [...] [...] Google is pulling the plug on its Google Audio Ads and Adsense for Audio products, and is looking to sell off its Google Radio Automation software business. [MORE] [...]

]]>