Juniper Research released a report today that claims that the global mobile market for adult content grew by around 36 percent, to an estimated $2.2 billion, in 2008. Juniper also estimated that the market will be worth $4.9 billion by 2013, largely dominated by increased demand for video-chat services. Demand for mobile adult content seems to growing at a fast pace since the research company’s 2007 report estimated revenue to reach $3.5 billion by 2010. With 2008 revenue already past the $2 billion mark, the forecasts could become a definite reality.
But this growth is not happening in the United States. Western Europe remains the largest market for the adult mobile services, especially video-based applications, mainly due to the increased adoption of 3G mobile phones in European markets. Western Europe’s share of the revenue was 42 percent in 2008, whereas North America accounted for only 2 percent of revenue in 2008. The lack of widespread availability of 3G phones is not the only reason the U.S. and Canadian market is not catching on to adult mobile services. The report indicates that the US market is constrained by carrier reluctance to introduce age verification systems. Other markets, such as Indonesia and Switzerland, have even tightened the laws governing the access of mobile adult content.
But with the potential revenue stream in the billions, will U.S. carriers re-think the opportunity in this area? Playboy and adult entertainment company Private Media Group have both expanded their mobile operations in the past year and focused on international ventures. Perhaps its only a matter of time before more flesh will be seen on U.S. iPhones. Just don’t expect Apple to lead the way.
Why is there so many articles on Techcrunch about porn?
Just because it uses technology doesn’t really make it worth posting about.
Anjali Sen
Porn is a huge online industry and has played a big part in web innovation.
That’s fine, but what’s next? Articles about masturbation?
Presumably this has also played a large part in web innovation as well?
Anjali Sen
You’re not really making any sense.
yes he is, nerds wack it, nerds innovate the web SAT dongpummeling=new technology
Seriously, you’re not making any sense.
That seedy industry has been behind some amazing web innovations, including secure payments and video chatting.
And now they might revolutionize mobile. It’s worth a look at, for sure.
Yes, that’s right, and also pop up viagra ads and online billing scamming, and spam.
what’s up with the all the conservative bullshit, frikkin desi?
Seriously,
Underrating adult contents role in online innovations is the product of censorship and brainwashing in your country. Overcome.
The porn industry drives technology. Porn sells. And when something sells, there are always others looking for new ways to deliver it.
because VHS , Text Messaging, Blogging, VOD , DVD, Online billing etc. etc. came good because of Porn and then went mainstream. Heck, I’ve even got documented examples of sex chat lines operating in 1938 helping to spread the uptake of telephones. No-one uses 3G video calls in normal life but we bill 10K+ minutes @ $2/min every single day and growing. I know its a huge driver for 3G handsets in the UK. I do feel sorry for companies like Twitter who just haven’t grasped how and when to charge and probably never will and they seem to fail to understand the goldmine they are sitting on. There are services (non porn) that their users would pay for but they haven’t addressed this need and seem to have no CRO in the UK which has very different markets. Certainly a couple of hundred K sterling a month going to waste.
I do disagree with the fact that Playboy is in the market however as they are not really players in the porn industry. Good branding etc, but lets see if they still have their New York office open on March 14th
take your prude ass somewhere else, frikkin desi.
men are working here
SK
PLEASE TAKE YOUR RACIST COMMENTS AND VIEWS ELSEWHERE.
Just a word of advice, misogyny and racism are not exactly turn ons in the real world, although they may be in the porn fantasy world that you inhabit.
India has some of the most beautiful women in the world. They don’t have to strip or perform in porn to be sexy, and they certainly do not need to engage in racist name calling like you to get noticed.
You definitely seem to need porn .. as real Indian girls would be completely out of your league.
Anjali Sen
I didn’t know what “Desi” meant. Now I do: http://en.wikip...a.org/wiki/Desi.
Not sure that it is insulting. But “frikkin” is. It takes all kinds – especially those that hide behind blog posts to insult others.
At least we have confirmed who is a “frikkin” . And it isn’t you Anjali!
You always have the option to reasd tech stuff somewhere else.
I am a techcrunch reader and enjoy sex and high quality porn as well, if its mixed with technology… voilà! : perfect recipe.
Are there really that many damn people that watch mobile porn; I don’t get it whats the purpose of watching porn on a tiny ass screen that could be no larger than 6 inches at the most unless you watching porn on a netbook.
I frankly don’t want mobile porn to take off somethings should just be done while at home or in a bathroom, I really don’t want to see some mofo walking down the street or on the bus/subway watching porn
yes, it has already taken off and yes people do like using it. Mobile, well that doesnt mean they are going to do it on the subway. Not unless your subway is fitted out to receive signals underground
A lot of people do it at home but without a traceable bill back to their shared credit card/bank account.
Think about it. You want to be alone with some sensitive material and it would be nice to control the medium in which it is delivered so you can hide or not hide your trail as you see fit.
How many times have secret stashes of porn been found on a shared personal or worse, a work computer? Putting porn on your phone makes a lot of sense. If it’s big enough for video playback, it’s big enough for porn.
check the men’s room then!
“I really don’t want to see some mofo walking down the street or on the bus/subway watching porn”
Just walking?
LOL!
Not another Techcrunch porn article.
Michael Arrington … we get it. You like porn. You really really like it.
Techcrunch publishing schedule:
Monday: Twitter
Tuesday: Twitter
Wednesday: Porn
Thursday: Facebook
Friday: Twitter
Are you in any way implying we don’t work weekends?
Defending your fellow Europeans eh?
In America, we prefer not to have our fellow train passengers masturbating to hardcore mobile porn during our morning commutes.
Oh please! Like the US is a halo of virtue and decency. muwahahaa!!!
I think in Europe they have finally accepted that porn is what it is and that Europeans (especially the french it seems), can wait til they get home before “letting loose”.Unlike Americans from what you’re telling me..
Heaven forbid someone looks at some porn on a train.. But it’s ok to destroy another country, and tens of thousands of civilian deaths for it’s oil. A good balance of ethics there isn’t it.
In fact getting some of those Kelvinists and Puritans to look at some porn would probably help them loosen up and wrecking the planet..
Kelvinist??????
A kelvin is a thermodynamic temperature scale.
I think you are referring to Calvin. Methinks you have been spending too much time masturbating while looking at European porn sites, my friend.
Mike Arrington aint here this month – hence why Techcrunch has gone uber lame this week.
Lets hope the next couple of weeks go fast.
Huh? This site is so lame that you are using it to market your URI. Go figure.
lol
@Bilbao I have a twitpic porn feed if you are interested, but not much on facebook yet
SEO.
is there a porn app for the iphone that moans and vibrates? wouldn’t you love to see that sh*t on Apples top selling apps
And gently stroking the screen gets you highscores… lol
Melvin M. Tercan,
Please do us a favor and stop posting a reply. I cringe at the fact of looking at your ugly mug and reading your asinine comments.
Whether adult stuff or mainstream video could someone point us to a bizmodel that pays for itself over mobile? VoD seems like a loser where promotional costs overwhelm subscriptions or PPV revenues. I don’t think P&G will be running prerolls on this content.
Text services, £1.50 per message,
download pictures, £3 per picture,
live 3G video chat £1.5-£3 per minute.
PRS £1.50/min
trust me, it works
BTW Pron the Go?, spell check suckas
You must be new to the interwebs.
http://en.wikip...a.org/wiki/Leet
Here in Germany the 15-years-old’s are interchanging n0rps on their mobiles since several years (say since there’s vid on the mobiles), this article just constats what I thought all the time. Damn stupidity. N0rp should be totally forbidden on the net at all, it reduces the youth to IQ-of-60-Barbie-and-Ken-clones.
Gee, when I was 15 no one I knew had any porn or were interested in girls. No doubt it’s the interweb that is to blame for that.
Yeah sure, and you would still use VHS, a 56k internet connection, and video streaming would not exist at all.
Seriously, why people are so frustrated about the porn industry, it’s a business, it’s there and your prude mind won’t change a thing about it.
1 more “attachment” to add to your iPod list!
{ French tickler / penile extender}
This is old news – Mandalay Media (MNDL) owns a company called Twistbox Entertainment, which in turn has the global exclusive mobile rights for brands such as Vivid, Peach, Girls Gone Wild, Reality Kings, Digital Playground, and a host of other sites.
Big business with some big money behind it – only a matter of time before carriers give up and develop strong age verification systems, which by the way is the only thing holding growth in the US back.
Have you guys tried searching or viewing for pron on the FeedReader iPhone app? It works wonders!
Hey all you Europeans… don’t think you’re so special. Public porn is just as rampant here in Japan!
As evidenced by this reading & viewing material I found available at my laundromat last week:
http://flickr.c...gdug/3272458829
For better or worse, the porn industry has been at the cutting edge of innovation in the online world. The article, while potentially offensive to some was posted for the merit that there has been an uptick in online adaptation of mobile porn for western europe. This could have repercussions throughout the online industry. This post is not about porn.
has anyone mentioned that the porn convention is in vegas the same week CES is? why? because porn leads the way in new technology: online and now mobile.
don’t u think its an overstatement? porn likes to use new media (as discreet as the internet), but they don’t actually … fund the research.
Porn with new media. Interesting.
lol, has that guy how wrote the article actually taken a look on a map of europe?
I mean, Switzerland IS part of western europe! And we don’t have any special law against mobile porn…
well, i wouldnt wonder if nintendo wij was first invented for the porn industry…
i actually do not get the discussion here. interesting facts from the world of mobile communication that may help us to understand new markets.
ex: where is the difference between youporn and youtube except the content? the business concept, the problems and everything around it is pretty similar.
Adult content has always been on the forefront of technology.
If Adult content can’t use a technology to make money with it, then there is probably no future.
porn was 2.0 way before web 2.0
User generated content=amature porn
++ to Dan Shamir
http://www.a1.n...privat/a1pakete & http://www.a1.n.../a1paketetarife
as a A1 customer in Austria i can have hardcore streamed to my Nokia N96 or N 95 8 G, in HD qaulity via UMTS or DVB-H
5 EUR / month, they also have News, Navigation, Sports, Weather, MTV, Champoins League, eBay, and the local Yellow Pages.
Porn is multi billions industry that has been traditionaly as “steady industry just like smoke cancer cigarete ,it too beauty to erased ,however,I think when it is starts from the western europe soon this will explode to the rest of the world include here in the nations,I think they better use “stright rule about this,cause at present our youth with digital video record is already smart adpating the “porn effect in Selfphone gadget just before it has the industry that really Finance it to business sector”
Market to double in the next 4 years, partly due to an increase in demand for video chat. Sounds like I need to start working on my sexy porn voice……..
PRON on the go? Homepage promo typo alert.
N00b alert.
Hilarity alert!
yeah i think the iphone sites like ipinkvisual.com do well in the US only…
There’s rumor of an iPhone worm written by a rogue religous group that once installed runs in the background constantly reading the accelerometer to detect a gental occilating of the iPhone…
When it senses “inappropriate vibrations” users are interupted with “Stop wanking!”, “You’l go blind!” and other similar messages designed to put the user off his/her stoke.
Experts says this may be the first of many future “ethical viruses”.
I definitely masturbate with my iPhone in hand.
More bickering about who decides how we live our lives. Try stripping (no pun) moral beliefs out of opinions. We’re a diverse group of people with varying backgrounds, beliefs, etc. We’ve beat (pun intended) this message to death. Moral arguments are pointless – quickly you’ll land in an argument with a country-western vegan bigamists and come out the other side no different then when you went in.
“Perhaps its only a matter of time before more flesh will be seen on U.S. iPhones. Just don’t expect Apple to lead the way.”
Apple is a vegetarian company. Porn is for meat-eaters.
chacha, Yes there is there a porn app for the iPhone that moans and vibrates once you get her sufficiently aroused. Unfortunately you won’t find it in the Disneyesque App Store. You’ll have to jailbreak to get it. We have a video demo on our website, and there’s also a free demo version you can download try.
Melvin M. Tercan, you said: “And gently stroking the screen gets you high scores… lol” Yep, that’s exactly how it works! My high score is 9330 (girls are actually pretty good at this game), and the geek’s is 9700… but I’m sure you could beat that!
@ufook
Yep, you guys apparently haven’t seen or heard of UFook.Me by Variah yet… It just came out this week. There was an article by Cult of Mac a few days ago. You can download and play the free demo of their UFookTanya title. It’s nasty, real nasty. They need to get the word out, cuz it’s gonna kick the porn world’s ass. It’s also a store where they will sell more upcoming titles. See http://ufook.me.
Some classic comments here. North America is only 2% of revenue and considering we are 60% of the world economy and 5% of the global population by ourselves, that’s quite telling. Despite its moral integrity, online payment systems and their associated security would probably be maybe 50% of where they are today without the online adult market. This site covers which payment systems are most secure and all sorts of digital security FAQ’s.
As long as it is regulated, I do not think that it is a problem…. What is also interesting is that Mobile Porn
Directories are popping up everywhere and there is an obvious growth in popularity of this type of adult entertainment.
After reading this comment thread, I decided to put in my .02
America was build buy puritans, that is a well known fact. Groups of people who wanted to make their own country, way of life, belief systems, etc… So religion has become a big business in the US, I don’t know any other country that generates as much money, The Vatican aside, off of people who are donating because they want a prayer answered or hoping God wilv hep them find a better job or husband if they just donate a little more.
Fact: Religion is based mostly on dogma developed through superstition and fear.
Since religion is the only real opposition to this type of technology, and mainly their concern about the children getting ahold of the content (which I do agree with, don’t get me wrong) Can’t someone try to work together to develop a way to ensure that under age eyes won’t see the content?
Humor my long winded comment for a moment please, but picture a young girl growing up in a strict religious home where everything she does is controlled and watched. She is told what to think, what to do, and how to, in every aspect of her life. If she has her own idea or wants to make a decision that isn’t in accordance with what the parents think, they tell her that her thinking is wrong and immediately correct her. She isn’t allowed to have a job till she graduates from school because they can’t control what she does there.
This same girl then leaves home, after graduating, and has no clue how to survive in the world because it has been kept from her. So when the world comes crashing in on her, she doesn’t know how to handle the over stimulation. She has no real social skills, no idea how things really work in the real world. Now how successful do you think this young lady is going to be at avoiding all of those things her parents kept her from when they aren’t there? They already killed her conscience, and her ability to control her own thoughts and impulses by turning her into their puppet.
Now imagine the US as the parents and the young girl represents the citizens of the country……
The law should never control the free choice of people, God gave us the right and the awareness of mind to develop our own likes and dislikes so who is anyone, especially a government, to tell the people what they can and can not do with their free time?
I am not advocating the promotion of adult content, nor am I knocking it. It exists, and has been around longer than most know. Geeeeez artists used to paint pics of orgies in public places, come on people, this is nothing new. Just the way people are receiving the content is changing.
And to the person who said the porn industry doesn’t fund technology…… you need to do a little more research!
I live in Vegas, and the reason CES and AVN happens at the same time is because many of the major movers and shakers are involled in both industries!!!!
A good guide of iPhone Porn can be found on this site
http://www.porn...core_iphone.htm
Mobile Porn is only growing, it’s not ever going away! I am a tech nut, best mobile porn I’ve found is at Ipinkvisualpass
It is everyone’s responsibility to make sure that mobile porn stays with the adults and that it is just for adults.
o.0
= jealous
going to phoenix?
I have the iPhone killer porn app concept on the shelves for ages…
If I’d be the first I would sell 1m units in it’s first week at a price of $ 4.99… no jokes…
hehehe he said “handset” hehehe
so your a member huh?
is your participation in front of or behind the camera?
can we have some free samples of your work?
=)
“Man I should have written this article I think.”
You indeed have the advantage of being the most porn-app experienced of us all.
Apparently you haven’t been to Europe, lately.
Last time I was on a train from Paris to Copenhagen they were filming a BDSM video right there on the freaking train.
Actually I have been to Europe and I was actually in Turkey and Greece a few weeks ago
I don’t have a problem with porn I have a problem where people are inconsiderate of others how many people actually want to see the porn or would they put it away if children are around stuff like that.
If you want porn in public do you support nudity in public yes or no either
Brad sounds more like an in front of the camera kinda name. hehehe
You know, the website and Mobile Site are not made by themself
I’m pretty sure, in the big companies, there is more IT guys than crew people for the film/shot.
> do you support nudity in public yes or no
Shure I do, and it’s happening in Germany (or Netherlands, or…) all the time (when it’s warm enough here). Visit Munich’s most popular public parks in summer, next time you’re in Europe.
Frankly, you American and Indian purists are (more than) a bit repressed.
It’s not just about Europe, either. Porn, including SM porn, is being openly read on Tokyo’s subway trains as well.
Don’t impose your strange values on the rest of the world, please.
Yup, that’s great, SM porn in public. Nice one Wolke. What’s next bestiality in school playgrounds?
OMG secks! It’s so scary and unnatural!
Plus, if your kid has an iPhone, you’re a dumbass.
I agree, as it is everyone’s responsibility to make sure that porn stays with the adults and does not get into the hands of minors.