I’m considering using their platform.

Thank you for yout feedback!

(Don thanks for the love). Kenshoo focuses on clients $50K+. We definitely go after bigger players than Clickable does, but for clients that spend $50-100k I have no doubt that we deliver a lot of value.
I’m not sure how much Max knows about our product, but even with campaigns that are not so complex there is a lot of value in Relevancy. Our methodology which we like to call Quality Management focuses on building the most relevance between all of the elements in a search program. In addition to the value of the rest of our numerous like tracking, reporting, bid management etc.

Question welcome at marketing[at]kenshoo dot com

Clickable is going after different customer requirements and different size customers versus Searchforce and Kenshoo. If you need complex functionality for very complex search-advertising problems, typically concentrated at the high end of the search-spend spectrum, there are a host of compelling solutions. But the fact is that most advertisers’ problems are not so, especially those advertisers spending a couple thousand dollars a month up to around $75k per month — some even larger. For these sorts of spenders, goals are not as complex. In fact, the biggest hurdle to success for them is overcoming complexity, and gaining the ability to act on perishable insights — essentially cheating time. The rules to win in pay-per-click advertising are no secret, but the massive quantity of rules creates to follow creates significant entropy. A simple tool like Clickable, which enforces best practices and generates recommendations, can make a big difference where a more complex tool may not.

That said, we’d love your direct feedback on how we can get better. You can reach out to me directly at mkalehoff at clickable dot com.

Thanks.

Jenkins is spot on, Schramke is clueless.

Enterprise SaaS platforms that walk all over Clickable include:

http://www.searchforce.com

http://www.kenshoo.com

Both have far more advanced functionality and are far more mature.

Clickable is not a serious tool for large advertisers or enterprise customers, unless your goals for SEM include pretty displays.

The better question is why those heavy hitters dumped so much good money in after bad.

Seriously.

It’s not unique but the demand out there for enterprise level SaaS to help increase productivity and ROI in marketing is huge!

I actually think Clickable will prove to be a big success … even though I tend to agree with @Michael Roger > it will be quite difficult to exit a $20m VC funding.

If you were an online advertiser you would be very interested in what Clickable is doing.

Or, maybe you are an angel investor… in which case, is it safe to assume that you are considerably smarter than the Founders Fund, Union Square Ventures, and FirstMark Capital?

Jenkins, if you are not interested in the subject matter. Just skip the article… your uneducated sniping is a waste of everyone’s time.

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