Clickable is debuting version 2.0 of its search advertising management suite today, adding to the software a slew of features that should make it easier for small and medium-sized businesses to stay on top of online marketing campaigns held across a variety of advertising networks such as Google, Yahoo and MSN.
While it was already possible for Clickable users to import different accounts in order to manage their campaigns from an interface designed to make them more intuitive and effective, Clickable Pro 2.0 now enables them to consolidate management of multiple search advertising campaigns across advertising networks from one central location. To achieve this, Clickable has added features like bulk editing and filtering of keywords which allow agencies and advertisers to rapidly search, edit and export high volumes of keywords across all advertising networks and accounts, as well as a recommendation engine that should allow advertisers to make search campaigns more effective.
Clickable Pro 2.0 also adds beta support for what it dubs Emerging Google Ad Formats, meaning less standard media placements like image ads (banners), local business (maps) and mobile (text and image) ads. In addition, the company has now added its Conversation Tracking feature, previously in beta, to the Clickable Pro interface in order to make it easier for advertisers and agencies to track and measure campaigns.
Management tools like Clickable come in handy for agencies managing search advertising budgets for multiple clients, as well as business owners who choose to advertise across different ad networks. These days, basically everyone should be looking to optimize their online advertising efforts to the maximum, and Clickable gives new customers a 15-day free trial to test the waters and see if their software suite helps generate more ROI. Pricing for Clickable Pro is set to 5% of the total monthly ad spend for campaigns exceeding a cost of $2,500, or a fixed $129 per month for those who manage to keep their cost under that amount.
Clickable is based out of New York and has raised a total of $20.5+ million in funding to date, most recently a $14.5 Series B round led by Founders Fund, Union Square Ventures, and FirstMark Capital.
This should be quite handy for advertisers, but isn’t the pricing a bit high for a new service?
This market has been played out for years. There’s almost zero interest in it on ANY level. Why you are writing about it is beyond me.
True words! They do have an interesting layout though!
cooljobsalways
http://tinyurl.com/7uj5ay
What do you mean it’s been played out for years? This is the first well-constructed interface for managing multiple campaigns across different platforms that I have seen. I think it is a great idea, and evidently, so do their investors and customers. Your comment sounds like sour grapes to me.
Clickable offer a great product that really delivers – I can tell from experience that it can take your effective CPA down. They also have a very professional team which quite impressed me while we were working together.
However – their product suites either very large advertisers who run a lot of campaigns or agencies who run campaigns on behalf of small-medium clients.
Their effectiveness ceases after a very short while for small advertisers. Nevertheless, being a paying customer for even as little as one or two months can save you ad money in the following months
Hi Shahar,
Thanks for your feedback. Clickable Pro is best suited for advertisers spending at least a couple thousand dollars a month and up on pay-per-click advertising. Our Assist group also tends to be helpful and profitable for most customers. However, we’re partnering with a number of trusted resellers in key vertical industries, who can offer local and smaller advertisers with effective online advertising solutions. LexisNexis (in the law vertical) is one of them, and there’s more to come. Stay tuned.
Why do you feel their “effectiveness ceases after a very short while for small advertisers”?
I’m considering using their platform.
Thank you for yout feedback!
This will be a true boon to people who involve massively in ppc.PPC has seen more fraud in the recent years but i hope that doesnt affect either publishers or advertisers.
“Conversation Tracking” – A assume you mean “Conversion Tracking”.
Yeah, fixed, thanks
Hey Jenkins, what planet are you living on? This market is played out?
If you were an online advertiser you would be very interested in what Clickable is doing.
Or, maybe you are an angel investor… in which case, is it safe to assume that you are considerably smarter than the Founders Fund, Union Square Ventures, and FirstMark Capital?
Jenkins, if you are not interested in the subject matter. Just skip the article… your uneducated sniping is a waste of everyone’s time.
Do you know where I can find a product demo without the need to signup?
Udi,
We have a tour on our home page. You can email me at mkalehoff at clickable dot com and I can help.
Max
I agree with Jenkins. The small advertiser segment is a waste of time. Looks like a great interface but there’s no way they’ll be able to pay off $20 million in funding. Had they bootstrapped it … maybe.
Congrats on an exciting new release, Max. May it bring a slew of new customers. I think Clickable has a great opportunity in world of big, complex and pricey PPC offerings.
The product is quite interesting and they have been executing new features rapidly since launch.
It’s not unique but the demand out there for enterprise level SaaS to help increase productivity and ROI in marketing is huge!
I actually think Clickable will prove to be a big success … even though I tend to agree with @Michael Roger > it will be quite difficult to exit a $20m VC funding.
This is news… on TechCrunch?!
Jenkins is spot on, Schramke is clueless.
Enterprise SaaS platforms that walk all over Clickable include:
http://www.searchforce.com
http://www.kenshoo.com
Both have far more advanced functionality and are far more mature.
Clickable is not a serious tool for large advertisers or enterprise customers, unless your goals for SEM include pretty displays.
The better question is why those heavy hitters dumped so much good money in after bad.
Seriously.
Don,
Clickable is going after different customer requirements and different size customers versus Searchforce and Kenshoo. If you need complex functionality for very complex search-advertising problems, typically concentrated at the high end of the search-spend spectrum, there are a host of compelling solutions. But the fact is that most advertisers’ problems are not so, especially those advertisers spending a couple thousand dollars a month up to around $75k per month — some even larger. For these sorts of spenders, goals are not as complex. In fact, the biggest hurdle to success for them is overcoming complexity, and gaining the ability to act on perishable insights — essentially cheating time. The rules to win in pay-per-click advertising are no secret, but the massive quantity of rules creates to follow creates significant entropy. A simple tool like Clickable, which enforces best practices and generates recommendations, can make a big difference where a more complex tool may not.
That said, we’d love your direct feedback on how we can get better. You can reach out to me directly at mkalehoff at clickable dot com.
Thanks.
Hi all,
(Don thanks for the love). Kenshoo focuses on clients $50K+. We definitely go after bigger players than Clickable does, but for clients that spend $50-100k I have no doubt that we deliver a lot of value.
I’m not sure how much Max knows about our product, but even with campaigns that are not so complex there is a lot of value in Relevancy. Our methodology which we like to call Quality Management focuses on building the most relevance between all of the elements in a search program. In addition to the value of the rest of our numerous like tracking, reporting, bid management etc.
Question welcome at marketing[at]kenshoo dot com