When I first began working on TechCrunch, I immediately looked for a tool to alert me whenever people wrote about CrunchBase online. After demo’ing several products, I landed on SM2 by Techrigy.
Techrigy announced last week that their index of online conversations just broke the 1 billion mark. And two days ago, they announced real-time alerts, fixing my biggest complaint with the service–results previously took a day or two to appear.
Like most website analytics packages, these conversation monitoring tools face a delicate balance between simple interface and powerful statistics. Much like a scientific calculator is very powerful, but a little confusing.
More after the jump.
