ClickTale is revving-up for its second round of financing by both rolling out a new email tracking feature and reporting that it’s making significant headway on the business front: Passing the 20K registered customer mark and a 500% revenue growth in the past 12 months. With more than 550 customers paying $99 to $290 a month, we estimate the company is pulling in somewhere between $55,000 and $100,000 a month.
For those of you unfamiliar with the company, here’s a short primer on ClickTale’s in-page web analytics: Requiring site owners to paste a bit of JavaScipt into pages, ClickTale is then able to capture a variety of user-centric data such as mouse movements, scrolls, clicks, and keystrokes. The data is used to provide a view of how users actually interact with websites by way of videos of users’ browsing sessions, and through aggregated reports—form analytics, heatmaps, etc.
Another interesting upside of using ClickTale is that it provides a real measurement of user engagement. This is because it’s able to truly determine the amount of time that users were moving their mouse, scrolling, typing, or clicking. Certainly “Time on Page” provided by standard web analytic solutions will suffice for many, but there are definitely site owners who can use such valuable data to optimize pages and their elements.
ClickTale’s new email tracking feature is an extension of its core service. Using special tags added to links within emails, ClickTale is able to generate video and data on each individual user that clicked a link and consequently interacted with the linked website. The video embedded below shows my own personal interaction with ClickTale’s website after Tal Schwartz (CEO), emailed me about this feature.
You can start using ClickTale for free, but be warned, you may end up paying for a web service that actually delivers real, quantifiable value.
ClickTale - Email Tracking from Itsik Hefez on Vimeo.
I saw a similar service yesterday (wayyy cheaper than this) userfly.com.
I am a bit concerned about the privacy impact of this, I guess this is only for testing purposes and would never be on a production site.
Right?
No you would see it on production sites. Sure its good for testing, but its really good for seeing what visitors are doing from specific advertising campaigns.
So in other words they keylog you once you are on their site. How wonderful.
Great tool! Now I can do usability testing without paying people to come in.
I use Clicktale right now and it is pretty awesome. Much better than Crazy Egg.
I used ClickTale for a while and it’s amazing!
great technology
Most of our customers implement ClickTale on their production websites. It is part of their ongoing website optimization processes.
ClickTale can very cheap:)
You can use ClickTale for absolutely FREE for as long as you want. You can upgrade to a paid account to get more features according to your needs.
In addition to videos of browsing sessions, we offer heatmaps, form analytics for optimizing online forms and other aggregate reports.
Tal Schwartz
CEO & Co-Founder
ClickTale
What about e-commerce sites? password fields? credit card fields?
We never record any passwords and, using our API, website owners can mask any field on any online form, so it is never recorded.
I love clicktale, but on email tracking we do that with http://sailthru.com and google analytics.
Not sure I need a video of each user coming in but with sailthru it pipelines everything for us globally.
these videos are creepy. do you want a video of your online banking session sitting around?
Great service !
Did not see email tracking on the http://www.clic...om/pricing.aspx.
Will it be a separate subscription or a part of the package?
Email Tracking is included with ALL our paid plans at no additional cost. So you can start using it right now!
-Tal
CEO & Co-Founder
ClickTale
What a shitty video! Can’t see or figure out anything.
Total waste of bandwidth.
Disable ClickTale with a cookie:
http://www.clic...et/disable.html
Someone should make a Firefox plugin that detects javascript trackers like this (whether it’s ClickTale, Userfly, etc., or custom made) and then disables it completely.
The common perception of most visitors is that typing in a form box is relatively private until they click submit or it’s explicitly “auto-saved” (like in Gmail). Sites keylogging everything you write (also logging what you delete AND and what you might accidentally paste) is mostly an invasion of privacy until this common perception changes.
if the user doesn’t submit the form, I see ‘?’ where he wrote, so I guess they thought about that…
That is correct.
For privacy reasons, only submitted information can be played back in online forms.
If a visitor enters info and does not submit the form, the website owner will not see it, they will see question marks “???” where the text was entered.
-Tal
CEO & Co-Founder
ClickTale
But will those keypresses leave the browser and travel to clicktale before being converted to question marks?
ClickTale is great for optimizing your website.
However for lead generation you want to know:
- who visits your website by company name
- their interest by pages visited and the origin of their visit (search terms, direct hit, …)
Some web service just provide that (like ours).
Interesting addition of email tracking to the site tracking mix. As an email service provider, this is something we would be looking to incorporate into our system. Well done guys.
I used Clicktale to optimize my contact form. I realized from the behavior of the visitors exactly where I was going wroing.
Went from 15% to 90%. Best ROI I ever got!
Boaz
nice optimization technic thanks
great service
software is requanise