Comments on: Yahoo! Stops Serving Ads In RSS Feeds

By: RSS feed advertising « a humble genius

RSS feed advertising « a humble genius — Sun, 22 Nov 2009 12:46:51 +0000

[...] 4, 2009 · Leave a Comment I read with interest that Yahoo! will be discontinuing its Ads in RSS service – the service allowed contextual [...]

By: Yahoo Shuttering Travel Bargains Site FareChase Today

Yahoo Shuttering Travel Bargains Site FareChase Today — Wed, 25 Mar 2009 12:22:20 +0000

[...] photo sharing service Yahoo Photos, social network Mash, live video streaming service Yahoo Live, Ads in RSS, web-based video editing service JumpCut and student community website / job board [...]

By: February 3, 2008 | next media update

February 3, 2008 | next media update — Tue, 03 Feb 2009 18:20:49 +0000

[...] Yahoo Shuts Down Publisher Network RSS Ads TECHCRUNCH Yahoo! has discontinued its Ads in RSS service, which enabled network publishers to insert contextual advertising into syndicated content and get a piece of the action thanks to a revenue-sharing program. Yahoo refers to Ads in RSS as a beta program, but it was launched quite a while ago; it was formally introduced in November 2005. Source> [...]

By: Jaan Janes

Jaan Janes — Tue, 03 Feb 2009 15:15:54 +0000

Interesting news from Yahoo because we see no let up from publishers and continue to hit ROI marks for advertisers when we run Pulse 360 sponsored links on our RSS publisher partners.

By: hmmm

hmmm — Tue, 03 Feb 2009 13:06:17 +0000

>> The internet needs to move away from the open source mental attitude

Uh… Open source works precisely because it is free.

Without open source the internet would not exist as we know it today.

Imagine the world we would live in without Java or open source software. People would still be using vb6 to pump out HTML2 pages in IIS. You’re certainly not going to get any innovation from a monopoly.

Nearly all successful web sites run on open source software.

The fact is that anarchist mutual aid (i.e. cooperative capitalism) is the most efficient economic model known to man, and the tens of trillions of dollars of value that has been created by open source software (despite the fact that Amerika is a communist dictatorship) proves that point.

Fact 1: RSS brings more revenue in to web sites that use it.

Fact 2: You get free beer all the time. All of human culture is nothing but one big free lunch. You didn’t invent the car, the telephone, the microprocessor, language, writing, but everyone in society benefits because someone did.

Perhaps you should study economics and information theory and stop being a fascist.

By: | aMaNz

| aMaNz — Tue, 03 Feb 2009 06:26:44 +0000

[...] Kredit : TechCrunch [...]

By: Your Mother

Your Mother — Tue, 03 Feb 2009 04:53:26 +0000

And you know this because what? You work for either Yahoo, Google, or another ad-tech company of any size?

Jackass.

By: Your Mother

Your Mother — Tue, 03 Feb 2009 04:52:15 +0000

Oh Google, I love you, you’re so hot and successful, please please won’t you let me suck your …

Fanboy, you are one pathetic motherfucker, as are your tribe of dayjob bozos at no-name startups, providing endless critique of a company they know shit-all about.

Retard.

By: jonas

jonas — Tue, 03 Feb 2009 01:15:03 +0000

OMG

That site hurtz my eyes

By: Jonas

Jonas — Tue, 03 Feb 2009 01:11:41 +0000

They are one in the same product now.

By: Ad Manager

Ad Manager — Tue, 03 Feb 2009 00:13:51 +0000

Again, Yahoo is a dying star but in the end, it might be good if they know where and how to focus their advertising program to develop a decent system for publishers/advertisers comparing to AdWords/AdSense.

By: Yahoo!がRSSフィードでの広告配信プログラムを停止

Yahoo!がRSSフィードでの広告配信プログラムを停止 — Mon, 02 Feb 2009 23:36:05 +0000

[...] ［原文へ］ [...]

By: ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder

ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder — Mon, 02 Feb 2009 23:22:49 +0000

[...] into syndicated content and get a piece of the action thanks to a revenue-sharing program. (http://www.tech...ds-in-rss-feeds [...]

By: DaveZatz

DaveZatz — Mon, 02 Feb 2009 22:53:56 +0000

“Thats kind of odd that they’d kill a revenue generating service.”

Well we don’t know if it was making any money and we don’t know what it costs to develop and maintain. The couple times I experimented with CPC RSS advertising over the years, I got relatively few clicks and pissed off readers. So I’d rather keep the feed clean. Bet there are others like me.

By: Widget Dude

Widget Dude — Mon, 02 Feb 2009 22:52:51 +0000

That’s too bad. Competition is great for consumers and for future innovation.

As a side note, for publishers that have feeds, BlastCasta has a pretty cool feed subscription widget at http://www.blas...eed-widget.aspx

The widget lets your readers combine, filter, sort, and even translate a feed.

By: Ryan Fish

Ryan Fish — Mon, 02 Feb 2009 21:38:22 +0000

I agree DieFatty, the RSS system does seem unfair to websites. Yes the website can reach more users who wouldn’t visit the website unless they read it through Google Reader first, but it is a huge liability to allow access to your content without having them come to their site. And I don’t just mean advertisements, but so much effort goes into creating a site works a certain way, whether it is to funnel users to a product or get them engaged in other articles, that websites are ultimately discouraged to push RSS feeds.

By: Gabriel

Gabriel — Mon, 02 Feb 2009 21:30:25 +0000

Well, probably they weren’t making any money out of it, hence why they closed it down

By: Vern

Vern — Mon, 02 Feb 2009 21:20:33 +0000

Agreed, and their publisher program is a J O K E

By: StartupWizz

StartupWizz — Mon, 02 Feb 2009 21:09:55 +0000

Yahoo seem to be doing a lot of odd revenue-killing things recently.

E.g.
http://www.seob...ost-their-minds

By: pasan

pasan — Mon, 02 Feb 2009 20:57:41 +0000

Yahoo is one of the worst ad serving companies in the industry, just like they are terrible at monetizing search queries.

By: Halflet.com

Halflet.com — Mon, 02 Feb 2009 20:43:57 +0000

That’s an interesting context

By: Libertynewsprint

Libertynewsprint — Mon, 02 Feb 2009 20:09:49 +0000

This is interesting. I think yahoo may be thinking that RSS feeds need to serve more of a specific purpose like information flow within organizations rather than a way to advertise to the general public.

I think that unless a feed is full text advertising in RSS feeds offers a poor rate of return.

I’ve taken full-text RSS feeds and put them into an easy to read newspaper format (with Feedjournal.com application) and created a custom content newspaper which includes this blog.

Check it out: http://www.Libe...tynewsprint.com

By: Bill Flitter

Bill Flitter — Mon, 02 Feb 2009 20:04:22 +0000

@antje wilsch. Thank you! We are plugging away and finding success with our model.

By: jamboree

jamboree — Mon, 02 Feb 2009 20:00:16 +0000

Thats kind of odd that they’d kill a revenue generating service.

By: DieFatty

DieFatty — Mon, 02 Feb 2009 19:54:47 +0000

I’ve always maintained that RSS is a bad technology, as it allows users to grab content off of a website, without having to visit the website or view ads, the vast major of the time. This is good for the user, but bad for any website that is trying to earn money. It is also bad for advertisers as essential they are paying a company, and no one is seeing their ads. The internet needs to move away from the open source mental attitude that everything should be, as in beer (which, by the way, I have never see beer for free. So if anyone can point me to free beer, I’ll gladly retract these comments.)