Cool article and report though.

I guess they are just operating under the assumption that any conversation is good conversation.

+ both the GoDaddy and Bridgestone ads sucked big time, and it probably is what those tweets said.

Hulu rules. While Tweetbowl set up the most no-brainer way to calclulate veiwer engagement through Twitter, Hulu worked out partnerships with the other commercial partners to make its way to the TV commercials.

It is the first time an online video Website buys a SB ad!

It depends how you define “success.” GoDaddy’s success metrics probably look more at total amount of mentions and press, even if a big chunk of it is negative. If you ask a people to rate ads and give them a positive or negative rating, you’ll end up with a general impression of favorability. But, just because someone states they like something when asked or after experiencing it does not mean it’s something worth talking about. And when it comes to the super bowl, post bowl chatter is a major objective for almost everyone.

the only true way to know is to go in and hand count each tweet during that commercials timeframe. only by looking at what the majority of the tweets are saying will you know if the ad was a success.

Sure, they’re new and some of the ads are good. I watch the games for the sake of the game. When did people take their pottie or food breaks – during the game?

BTW, my fave was the shower ad

But any conclusion that says “people watch the Super Bowl for the ads, because that’s what they’re tweeting about” is a bit flawed.