Google Gobbled Up 90 Percent Of All U.S. Search Growth In 2008
by Erick Schonfeld on January 28, 2009

Google ended the year with 63.5 percent market share of all search queries performed in the U.S., estimates comScore. And that market share has inched up steadily from 58.5 percent in January, 2008. But the market share numbers mask the absolute growth in searches and how Google has ben able to Gobble up all of that growth.

The chart above tells a clearer story. It comes out of the comScore 2008 Digital Year In Review, and shows the share of raw number of search queries in the U.S captured by the five major search engines. All the lines are pretty flat, except Google’s (the purple one). Of the 137 billion estimated total searches performed in the U.S. last year, 85 billion were done on Google.

What’s even more impressive is that nearly 90 percent of all the growth in search volume was also captured by Google. Most of that growth came from increasing the number of searches per person, rather than bringing more people to Google.

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  • I just read that Mike Arrington was spat on.

    http://finance....com/tech-ticker

    OMFG, and you can comment about it too!!!

  • I can’t believe Ask.com passed AOL at some points during the year…

  • silicon valley dropout - January 28th, 2009 at 8:40 pm PST

    i guess its checkmate then until another ph’d grad garage startup comes after them because its clear yahoo, microsoft, ask cant do it.

    • No, you are wrong. There was a window of opportunity, that window is gone.

      The next big windows(windows that big) will be on mobile platforms. No PHd is going to be able to duplicate that type of success on the PC platform.

      It’s the same difference as the opportunities that let Steve Wozniak and Steve Jobs make so much money. It’s not just being a brainiac, there is luck involved.

      • I disagree. I think that there are definite improvements that will come to search. I mean, as relevant as Google is, their results are still no good after page 2. I believe that there will eventually be an integration of social search that takes creates relevant results not only based on links, but based on how the search term is echoed in the social web.

      • After a set amount of time it stops being about technology and starts being about brand recognition.

        Who would be stupid enough to start selling Cola against Coke and Pepsi.

        So there you go. Googling is a verb now. The space is closed.

        The wild west has moved onto mobiles.

      • The same could have been said about Yahoo when the web first went mainstream. Then came along AltaVista, Lycos, Excite, and much later Google gained (significant) growth. Heck, in ‘02 as a high school senior, my teachers and librarians mistakenly pronounced the new search engine as “Goggle”, I kid you not.

        We’ll see someone enter the space and beat Google at it’s game, likely in the next two years. It won’t be Cuil, but the space is still open. Google’s search results have gotten progressively worse the more SEO is gamed. I’m a heavy Google user, but there’s always room for innovation.

      • I agree with Chris. Having a good search engine to enter the competition now involves having so much storage, bandwidth, computing power… that it’s impossible for a startup to enter the game.

    • wild west on mobile? what a joke. maybe if you like wobble or smule. the killer app on mobile is safari. look at the top 25 apps and there a bunch of games. internet access is the killer app for mobile and its already here. Googl claims organizing info when they send garbled results no one needs. 99 percent of what G spits out is cyberfat. one well funded natural language location engine with custom display layouts and personanlized offerings can put G to sleep.

      KillerLocator.com – easy prey

  • Congratulations to google, I hope to continue to grow and produce products much better than today, also have to create their OS…

  • Most of that growth came from increasing the number of searches per person, rather than bringing more people to Google.

    So while it’s not really growth in the true meaning of the word it is still impressive to see them continue to climb. Google has made a real stride in aggregating services together; offering more functionality and partnering with Mozilla (Firefox) and others in order to make their search available to users wherever they might be.

  • Google is a monoply, needs to be broken up. The have no ability to innovate, just copying others and using thier intnernet ad monopoly as leverage to put others out of business.

    Disgusting.

    • Who the hell pays these astroturfers?

      Google has no ability to innovate? I don’t know about you but I find the App engine pretty amazing, and goog411 does the job of an operator just as well as the operator ever did and doesn’t cost me a buck to use, to say nothing of the research that they are doing to drive down power waste in the data center. You know what you’re right, no innovation at all.

      Sod off

      • What about google earth, analytics, the page rank algorythm and many many others, my friends i believe that Google has given a meaning to the word innovation. Lets get serious they came from nowhere and have humiliated yahoo the engine was sth like coca -cola mentioned above – With will, faith and some imagination not cola devil himself can be defeated. I do not know about you guys but their success inspires me Impossible is nothing

  • My guess is that developers are running scripts againsts Google’s API for their own products / services and that could be the reason why Google is getting increased traffic.

  • Yahoo is 2nd. How can yahoo go to number one.

    Google is a friendly search engine for user and have more content to serve end user.

  • search = google = search = google

  • This confirms 90 percent to internet users prefers google… and why not we can say about half of the users subtly forget other search engines..

  • Of course they did. When I look at my website analytics, Google indexed my sites 10x as often as Yahoo.

  • Google has a better name than other search engines. You don’t say: ‘yahoo something’, or ‘yahoo it’, whereas you can say ‘google it’ :)

    But seriously, Google is simply the best search engine… millions of Internet users can’t be wrong.

  • This was expected, google is widely used. About everyone I know, its “I’ll google it” Who doesnt use google?

  • These metrics are misleading.

    Microsoft grew its audience share by more than 46% in 2008, whereas Google grew its audience share less then 8%.

    More than 100 million people now use Microsoft search each month. About 140 million people use Google search each month.

    Google’s real search market share amounts to less then 40% of the search audience.

    People now use Google primarily for informational queries, where they have little to no chance of actually clicking through results to other sites. They use Google as a calculator, a dictionary, a map guide, a phone directory, to read blogs, to read news, and as a product catalogue.

    According to Quantcast, 50% of Google’s traffic is derived from just 10% of Google’s visitors.

    The bottom line here is that Google does NOT control 90% of the search market. That figure is just absolute nonsense.

    • Very good points which are often overlooked.

    • this is pure nonsense.
      if you had managed big websites, you’d see from where the visitors come from. Live is just unsignificant compared to Google or even Yahoo.
      Oh btw, if all can be relative, Microsoft grew its audience very badly compared to Cuil.com.

  • Dear Entrepreneurs!
    We developed a breakthrough technology.
    Then I develped a proposal.
    To submit this confidential proposal ,I emaild to many companies(marketing,engineering,customer relation department)and I coould not get any reply.
    I need to ask you “How you make some company to read and analyse your proposal “.
    Please guide me.
    thanks

  • Im tellin ya what dude, one day Google is going to rule the world!

    RT
    http://www.Privacy-Center.net

  • Before Google can rule the world, they need to develop more profitable lines of business.

  • Dear Entrepreneurs !
    I am an undergraduate student of engineering and I do a lot of things to support my education financially.
    I need your help regarding my first startup.
    Kindly reply to my post
    Dear Entrepreneurs!
    We developed a breakthrough technology.
    Then I develped a proposal.
    To submit this confidential proposal ,I emaild to many companies(marketing,engineering,customer relation department)and I coould not get any reply.
    I need to ask you “How you make some company to read and analyse your proposal “.
    Please guide me.
    thanks

  • I run a web design company and the analysis of search engine traffic sources across a wide variety of sites is all very consistent: Google 65%, Yahoo 8%, and Bing 3%.

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