DailyFill, a gossip site in the same vein as TMZ and Perez Hilton, is off to an impressive start. Less than two months after launch, Quantcast is already reporting 1.7 million unique visitors – a figure on par with PopSugar’s traffic numbers (though we should note that the Sugar network as a whole sees much more traffic).
The site first grabbed attention because it was created by Slingshot Labs, a startup incubator owned by News Corp. The incubator also has ties to MySpace (also a News Corp property), though it is a separate company. At launch many wrote off DailyFill for being yet another gossip site destined to flounder in the shadow of the likes of TMZ and Yahoo’s OMG, which generate huge volumes of traffic and have devout followings. DailyFill still trails these by a large margin, but it clearly isn’t bombing.
It’s still too early to tell if the site will be successful in the long term – much of the traffic may be coming from curious gossip fans looking to check out the newest kid on the block. But for now, News Corp and MySpace’s experiment with its new startup incubator seems to be paying off.











Cool news, but no big surprise. If myspace can’t drive some of its 100million members to dailyfill, they suck worse than i thought. Yahoo drives 10+million to OMG, so, not big deal. Slingshot is completely part of news corp, not a separate company. its even run by two myspace people. nontheless, pretty cool
He said that Slingshot is a separate company from MySpace, though it has ties. The article clearly states that it is owned by NewsCorp.
Hi Boz ! you still crack me up after all these years.
The site looks good to me and it’s got some funny news stories.
World’s economy is melting, people are losing jobs left and right and yet celeb stuff is bigger than ever.
Darwinism will be brutal!
Amazing what free advertising gets you.
LEAVE BRITNEY ALOOOOOOONE.
haha… This is the week’s sign of the apocalypse.
Why would anyone write it off just because similar sites already existed?
Facebook wasn’t the first social network…
Very interesting news, I doubt haria to learn the true reaction … good performance ….
No mention of Buzznet’s “Celebuzz” spinoff site? They’ve acquired pretty much every independent celeb rag that doesn’t suck, and hired away the real brains behind TMZ last year – creating tons of genuine momentum, as opposed to Yahoo and Myspace bombarding their users with ads for their celeb services.
Buzznet is a pure aggregator. DailyFill has an original voice and is actually really funny if u look at it. Not that I look at celeb sites
Holy! Look at the numbers!
-Jim
http://www.movi...nlineforum.com/
(just getting started so check it out)
Did anyone actually bother checking out their own “blog” if you can call it that?
http://blog.dailyfill.com/
Wow. Gives new meaning to “lowest common denominator”…