Apple is doing something right because every other company, including Microsoft and Sony, is laying folks off but Apple is paving the halls with gold. Didja hear? Apple made $10 billion last year and their simple product line is the key. Look at it. There really aren’t that many products: One cellphone, four iPods, three notebooks, and three desktop computers. Now look at HP’s, Dell’s, or even Garmin and TomTom’s product lines. Apple does something different and hopefully others are taking notes.
Apple has a history of finding niche markets and making products to fill that void. However, slowly after Steve-O took over, the product lines condensed into distinct segments geared for a different buyer. You want a basic Macintosh computer? Buy the Mini. The iMac is available for all-in-one solutions and the Mac Pro is truly for the professional. The same thing follows into the notebook and iPod realms showing vastly different strategy than other companies.
