Comments on: IAC’s Ask.com Acquires Domain Name Monetizer Sendori

By: SinglePill.com

SinglePill.com — Sat, 19 Sep 2009 11:13:33 +0000

Just noticed that I was right. : )

By: sobriquet.eu » IAC’s Ask.com Acquires Domain Name Monetizer Sendori

sobriquet.eu » IAC’s Ask.com Acquires Domain Name Monetizer Sendori — Sun, 25 Jan 2009 19:59:12 +0000

[...] IAC’s Ask.com Acquires Domain Name Monetizer Sendori Blogged with the Flock Browser [...]

By: Satanish

Satanish — Sat, 24 Jan 2009 07:58:32 +0000

Announced 12/22/08
25.00M for Sendori, Inc.
Merger/Acquisition

IAC/InterActiveCorp. (NasdaqGS: IACI) agreed to acquire Sendori, Inc. for $25 million on December 22, 2008. Doug Ryder, Michael Andrescavage and Vianny Pichardo of O’Melveny & Myers LLP acted as legal advisors for IAC/InterActiveCorp.

IACI’s price was down 1.24% after the transaction was announced on 12/22/08.
Investor / Buyer
IAC/InterActiveCorp.
Seller
Felicis Ventures LLC
First Round Capital
Maples Investments

http://investin...p?symbol=IACI.O

By: emak60

emak60 — Sat, 24 Jan 2009 03:55:40 +0000

SinglePill.com,
I wish it would be true, but based on you thoughts Sendori was priced as MIVA and LookSmart together.
They have to be a 2M EBIDTA company to catch 30M valuation…

FYI: Recent Market valuation:
MIVA – 6-7M
LookSmart – 23-25M
Kowabunga – 9-10M

By: SinglePill.com

SinglePill.com — Fri, 23 Jan 2009 16:41:02 +0000

eMak60,

I think your estimates are way off base. Sendori isn’t bringing on domains that are only averaging 80 to 100 page views a month. I think in order to deal with big players, they’re not going to be able to take on any domain. I would think that 50 uniques a day (50 to 100 page views+ per day) would be the minimum. Additionally Sendori would be foolish to sell out for such a small amount when they’re almost the only such game in town.

We’re in a down economy, but no one is just going to sell out for the hell of it. Additionally they’ve raised nearly $1M and in order for the VC money to see any kind of return Sendori would have had to sign one of the worst VC deals in history.

I think that acquisition price was in the $30M range with an earn out option.

By: NameDrive Blog » Blog Archive » ND Weekly

NameDrive Blog » Blog Archive » ND Weekly — Fri, 23 Jan 2009 15:04:36 +0000

[...] IAC’s Ask.com Acquires Domain Name Monetizer Sendori Ask Sponsored Listings, a division of Ask.com(itself a subsidiary to IAC) has acquired Sendori, a startup that introduced interesting advertising exchange technology about two years ago that enabled advertisers to purchase direct navigation traffic generated by top tier domain names, bypassing PPC advertising providers like Google and Yahoo when it comes to monetizing parked domains. Sendori developed the technology, dubbed PureLeads and patent-pending, to enable both search advertisers and domain owners to benefit from typed-in domain traffic based on the highest auction bids. With rates for PPC (Pay-per-click) dramatically dropping the past few months, Sendori was quickly becoming a nice alternative for domain name owners who traditionally looked no further than the usual suspects offering PPC advertising deals. More… [...]

By: emak60

emak60 — Fri, 23 Jan 2009 11:20:55 +0000

Let’s estimate ASK deal size
In a big portfolio, each domain has ~80-100 page view per month. It means that the actual number of Sendori served domain is 300K – 500K per month
In average one domain generates ~$1-2 revenue per month. If Sendori get 10 to 20cents/domain per month their monthly revenue is between $30K to $100K/month. With 10 people they are break even, with no profit, so EBIDTA can not be used in company price valuation.
Today M&A price in ad space is 2x of revenue, may be 4x in outstanding situations. It means that ASK paid no more than $5M for Sendori in assumption that they generate $1.2M/year revenue. It also may be as low as $3M.
Finally, my estimation of the deal $3-5M.
Hope it would help

By: Episode 5: January 22, 2009 : Tech Gang Show

Episode 5: January 22, 2009 : Tech Gang Show — Fri, 23 Jan 2009 04:10:17 +0000

[...] in pirated copies of iWork 09 Judge: 17,000 illegal downloads don’t equal 17,000 lost sales IAC’s Ask.com Acquires Domain Name Monetizer Sendori Pandora adds commercials Brittanica 2.0 to Launch Wikipedia competitor Zork to be revived as [...]

By: Steve M

Steve M — Fri, 23 Jan 2009 04:04:27 +0000

Prescient move on Ask/IAC’s part.

Only other app I’d add would be Google/Microsoft demographic bidding; but stick demographic drop down boxes along the bottom of the query field so users could access Ask’s advertiser base directly.

By: OferRulz

OferRulz — Thu, 22 Jan 2009 22:51:12 +0000

Ofer is a burning hunk of Israeli man-meat.

By: Christian Rodriguez

Thu, 22 Jan 2009 20:20:45 +0000

IAC has a pretty ridiculous portfolio and a pretty clear strategy: buy stupid simple domain names that will inherently amass the long tail traffic.

Seems like it’s been working for them and this acquisition may be a mechanism by which they ramp up the revenue generated on their own properties (not just the ones sendori additionally covers).

By: james

james — Thu, 22 Jan 2009 19:34:27 +0000

Ask is known to be looking only at bargain deals. They are pretty cheap.

By: Robin Wauters

Thu, 22 Jan 2009 18:57:58 +0000

Haven’t a clue, been trying to find out.

By: Eric

Eric — Thu, 22 Jan 2009 18:53:46 +0000

Robin, any idea how much Ask shelled out? Thanks for this post.

By: GoBlue

GoBlue — Thu, 22 Jan 2009 18:29:12 +0000

Go BLUE! Go Ofer! Good job.

By: Wireless Providers

Wireless Providers — Thu, 22 Jan 2009 18:23:46 +0000

Ask missed the boat on CNET. Would have been a major gamble but the domain portfolio could have been spun off from the major portals. Sold off the other units to CBS. With the CNET domain portfolio this deal would have made a lot more sense. We’ll see what kind of revenue share they’re going to work out now. I think Sendori was cutting sweet heart deals only to gain market share.

By: matt

matt — Thu, 22 Jan 2009 18:06:00 +0000

Much better way to spend money compared to $100 million “algorithm” campaign.

By: IACのAsk.com、ドメイン名で広告収入を稼ぐSendoriを買収

IACのAsk.com、ドメイン名で広告収入を稼ぐSendoriを買収 — Thu, 22 Jan 2009 17:45:01 +0000

[...] InformationSendoriAsk.comIACInformation provided by CrunchBase[原文へ]（翻訳：Namekawa, U） ShowListings(”arc3″); ShowListings(”arc2″); AddClipsUrl = [...]

By: Robin Wauters

Thu, 22 Jan 2009 17:41:37 +0000

Awesome comment, though.

By: CapitalDomain.com

CapitalDomain.com — Thu, 22 Jan 2009 15:33:39 +0000

ask has been in a hole for years now. anything they do is a good thing. it shows signs of life. they probably think they are buying adsense for domains and now they are gonna syndicate like Goo. congradulations to the founders.

By: vacation rentals

vacation rentals — Thu, 22 Jan 2009 15:14:59 +0000

will see where this goes to….