Comments on: Pandora Radio Starts Serving Audio Ads

By: David Sprogis

David Sprogis — Mon, 28 Sep 2009 18:52:49 +0000

I would love to be able to pre-queue the Pandora stream on my iPhone, with or without advertising, so that I can listen at the gym where there is no wifi and no cell bars. I imagine that there is already a stream buffer to accommodate fleeting network outages during cell-to-cell changes and the like. How hard would it be to identify a station for pre-queuing, fill the queue through the day, then be able to play from it off-line?

By: Spotify Is The Service Mobile Advertising Has Been Waiting For, Bring On Localisation « Mobile Inc

Thu, 28 May 2009 02:35:03 +0000

[...] to complain and far more complaining around the web. Pandora decided to halt all advertising until announcing in January this year that they will start serving ads again. I’m guessing the great execution [...]

By: Mike

Mike — Wed, 29 Apr 2009 17:51:58 +0000

I was just introduced to Pandora during a road trip when my friend simply plugged his BlackBerry Bold into my car sound system. It was very simple and no fancy trickery was required. I gather you must have 3G service but that’s to be expected. Sound was great with no buffering or interruptions. I was duly impressed. Why would I pay for XM/Sirius unless I really want their specific formats and hosts/personalities?

By: The Cost of Music

The Cost of Music — Wed, 28 Jan 2009 16:42:17 +0000

[...] some definitive proof (above) that Sirius XM will begin charging for online streaming ($3/mo) and Pandora has brought audio advertising into their web player/experience. Obviously there’s a large contingent of people who feel [...]

By: Personalized Web Radio Station Pandora Adds Ads To Free Service | Good Clef

Personalized Web Radio Station Pandora Adds Ads To Free Service | Good Clef — Fri, 23 Jan 2009 15:16:54 +0000

[...] Internet radio station and “music genome project” Pandora will start to add commercials to their free service (the $36 per year premium membership will remain ad-free). With 21 million [...]

By: Pandora reintroduz publicidade áudio | Remixtures

Pandora reintroduz publicidade áudio | Remixtures — Thu, 22 Jan 2009 23:13:26 +0000

[...] sem anúncios. De acordo com o que o director de tecnologias de informação Tom Conrad disse ao TechCrunch, a versão da Pandora para o iPhone lançada no Verão passado e que foi a aplicação mais [...]

By: Pandora to run Audio Ads « Audio4cast

Pandora to run Audio Ads « Audio4cast — Thu, 22 Jan 2009 16:19:52 +0000

[...] 22, 2009 According to tech blog Techcrunch, Pandora has begun to air audio ads on its stream. This is great for Internet radio. Pandora is the [...]

By: rj

rj — Thu, 22 Jan 2009 02:41:46 +0000

Yeah and I bet you’re the first guy that bitches about and blocks all forms of online advertising. Everything should be free right? Get lost pal.

By: zia ahmad

zia ahmad — Thu, 22 Jan 2009 01:45:39 +0000

does anyone know how long the ads are?

By: Joe the Rocket Man

Joe the Rocket Man — Wed, 21 Jan 2009 22:28:03 +0000

Why would they want to pay for a song that they can listen to for free? Your logic is highly illogical.

Only people who spend all their time on the internet think that exposure is worth more than a few pennies.

Remember Snakes on a Plane? That movie got millions of hits of free exposure on the Web. The movie was also a colossal failure, and didn’t even make up its production budget in worldwide box office + dvd sales.

Exposure = not worth a damn thing

By: Eric Ogunbase

Eric Ogunbase — Wed, 21 Jan 2009 22:15:47 +0000

I wish there were a way to stream Pandora to my car. However, I won’t mind paying for the service. I’m surprised it took them so long to begin the ads.

By: jkOnTheRun » Blog Archive Popular Web radio giant Pandora implements ads «

Wed, 21 Jan 2009 21:27:00 +0000

[...] TechCrunch) [...]

By: Social Networking Watch

Social Networking Watch — Wed, 21 Jan 2009 20:45:37 +0000

Friendster: Asia’s Social Network…

TECH CRUNCH — Jan 20 — Friendster has over 30m monthly visitors worldwide, says Comscore. Just 1.7m of those visitors are in the U.S. The vast majority, nearly 28m, are in the Asia/Pacific region. The company announced that they’ve opened……

By: Social Networking Watch

Social Networking Watch — Wed, 21 Jan 2009 20:37:04 +0000

Pandora Radio Starts Serving Audio Ads…

TECH CRUNCH — Jan 20 — Pandora Radio, the personalized radio station that recommends songs based on its Music Genome Project, has started serving audio ads. We’ve confirmed that the ads are appearing on Pandora’s main web-based service, and are……

By: Pandora starts serving audio ads | friskyGeek

Pandora starts serving audio ads | friskyGeek — Wed, 21 Jan 2009 20:35:19 +0000

[...] Pandora starts to serve audio ads. This was inevitable and is a good move on Pandora’s part. Will be interesting to see if their numbers and usage drops as a result. [...]

By: DM

DM — Wed, 21 Jan 2009 20:03:24 +0000

$36.00? I’d pay that fo’ sho’. Free would be ideal, but we have to be realistic here.

By: Pandora inserts audio ads into its free music stream » Games Brief

Pandora inserts audio ads into its free music stream » Games Brief — Wed, 21 Jan 2009 17:29:24 +0000

[...] TechCrunch reports that Pandora Radio has started serving audio ads. [...]

By: Jamie Martin

Jamie Martin — Wed, 21 Jan 2009 17:01:10 +0000

I prefer my last.fm radio station anyways, but I hope this works for them, Pandora is a great service.

By: Jamie Martin

Jamie Martin — Wed, 21 Jan 2009 16:59:50 +0000

Except you can’t listen to Pandora in your car without doing some fancy smartphone trickery.

By: :: RADIOGLUE :: Visual Design for the Radio Industry

:: RADIOGLUE :: Visual Design for the Radio Industry — Wed, 21 Jan 2009 16:49:06 +0000

[...] The high royalty costs associated with streaming licensed songs seem to have finally caught up to the service, which until now has primarily used image-based advertising. [MORE] [...]

By: Will audio ads on Pandora help it swim back across the pond? | last100

Will audio ads on Pandora help it swim back across the pond? | last100 — Wed, 21 Jan 2009 16:40:50 +0000

[...] on the company’s Twitter feed the music streaming service has started serving audio ads, reports TechCrunch. While they do interrupt the music, the ads are “fairly sparse”, says Jason Kincaid. [...]

By: Kevin Krejci

Kevin Krejci — Wed, 21 Jan 2009 15:52:53 +0000

Have you ever listened to analog radio with all their ads? Or listened to public radio without donating?

I find a lot of value in Pandora, and accept the fact that they need money to pay their workers so we can continue to enjoy high quality personalized radio.

I hope the music labels start to appreciate the fact that Pandora could become one of their best sources of revenues, then maybe they could rely on “sales commissions” more than premium subscriptions or ads, but bottom line, they are a business and need $$$ to maintain this excellent service.

By: kevinkrejci

kevinkrejci — Wed, 21 Jan 2009 15:40:04 +0000

I agree. I want Pandora to stay in business so I can keep enjoying their services. We’ve all been listening to analog radio all our lives with lot’s of commercials, but without the personalization that Pandora offers. I think this hybrid model is smart. They can eventually serve up very targeted ads which are less intrusive while giving us this ad-free option for a mere $3/month.

By: Jennifer Lane

Jennifer Lane — Wed, 21 Jan 2009 14:39:58 +0000

Until now, Pandora has been amassing audience without utilizing its single largest potential revenue source – that of audio messages embedded within the programming. Display ads on the website of an audio service are not an effective use of the medium. The fact that Pandora was not selling audio ads has been a sticking point for the record companies, who objected to their statements that they couldn’t survive with current royalty rates.

This move means that Pandora gets serious about developing a business model that includes audio. If they execute this with anywhere near the care they take with their product and programming I suspect it will be unobjectionable to most listeners, especially listeners who can understand that ultimately, Pandora is a business that has to make money.

By: Pandora Radio ofrece anuncios de audio

Pandora Radio ofrece anuncios de audio — Wed, 21 Jan 2009 09:29:07 +0000

[...] Radio, el servicio de radio personalizado basado en el Proyecto Genoma Música, ha comenzado a ofrecer anuncios de audio. Los altos precios de los royalty asociados a las licencias de streaming de las canciones han hecho [...]