Pixsy, a company that specializes in licensing its image and video search platform to other businesses, has launched a new product called “Premium Feed” that allows publishers to embed clips that can be easily monetized into their sites.
While there are a number of search engines that offer free video clips for embedding, it can be difficult for publishers to monetize these. Using Pixsy’s Premium Feed, publishers can search through video content that already has ads embedded (either as pre-rolls or overlays). Whenever they embed these clips into their websites, they will get a share of the revenues (the actual percentage varies depending on the publisher). All publishers looking to participate in the program have to go through Pixsy’s approval process, but CEO Chase Norlin says it takes as little as a week for new publishers to qualify.
Norlin says that the Pixsy catalog now includes over 2 million clips in its Premium Feed, about half of which come from user generated content. To monetize this user generated content, Pixsy has partnered with a third-party company to perform image and audio transcription which can then be used to embed relevant AdSense Ads. The remaining portion of the Premium Feed comes from ‘professionally generated video’ – content providers who have already included advertising in their clips and are looking for a means to syndicate them.
At launch Pixsy’s Premium Feed partners include Cooliris, a 3D-media browser plugin, as well as Ego TV.
Ooh that looks cool.
it’s spooky!
This is nothing new, Revver has been doing this for years now as well as Viddler to name just two off-hand. I will check these guys out though, as the selection from the above two sites isn’t the best in the world.
Jon
http://WoodMarvels.com – Create Unique Memories
Revver is limited to only what is uploaded on Revver. Pixsy has about 200 different sources of content, and I believe it includes Revver.
hello
Nice. Checked them out and they’re doing a nice job. Still a new market, but positioned to be a dominant player in the short term.
Looks like Pixsy is the only name brand left in the biz, besides Blinkx and Truveo, who have a different model. The shake out put everyone else out of business.
The site search on pixsy didn’t work for me
http://www.carlknibbs.net
Quite an interesting concept, although I agree with Jon’s comment above–this is just one of several strong players emerging in the monetization of embeddable objects area. Our site, Swyzzle, takes a different approach but is answering essentially the same call: user-created embedable “shows” (made up of the user’s uploaded pictures, videos, audio, etc.) can include products from Amazon.com displayed unobtrusively beneath the embed. Perfect for smaller bloggers who don’t want to compromise their journalistic approach with a store but recommend products frequently. Pixsy seems to be catering to a less do-it-yourself type of crowd.
in case you’re interested:
http://blog.swyzzle.com
http://www.swyzzle.com
I like their model and the progress. Kudos to the Pixsy team. They’ve stayed focused and now have a huge asset.
Sarah Levison
Partner
SoCal Investments