Comments on: BrightRoll Data Shows Video Ad Rates Came Down 25 Percent In The Fourth Quarter http://www.techcrunch.com/2009/01/15/brightroll-data-shows-video-ad-rates-came-down-25-percent-in-the-fourth-quarter/ Startup and Technology News Fri, 27 Nov 2009 03:05:25 -0800 hourly 1 By: BrightRoll: Video Ad Rates Dropped 12 Percent In First Quarter, And The Pre-Roll Is Still King | tech.shaundunne.com http://www.techcrunch.com/2009/01/15/brightroll-data-shows-video-ad-rates-came-down-25-percent-in-the-fourth-quarter/comment-page-1/#comment-2719590 BrightRoll: Video Ad Rates Dropped 12 Percent In First Quarter, And The Pre-Roll Is Still King | tech.shaundunne.com Tue, 28 Apr 2009 07:02:11 +0000 http://www.techcrunch.com/?p=37828#comment-2719590 [...] impressions (CPMs) dropping 12 percent annually. The rate of decline is slowing from the 25 percent drop that video ad CPMs experienced during the fourth quarter of 2008. But if they fall farther that [...] [...] impressions (CPMs) dropping 12 percent annually. The rate of decline is slowing from the 25 percent drop that video ad CPMs experienced during the fourth quarter of 2008. But if they fall farther that [...]

]]> By: BrightRoll: Video Ad Rates Dropped 12 Percent In First Quarter, And The Pre-Roll Is Still King | Tech-Framers http://www.techcrunch.com/2009/01/15/brightroll-data-shows-video-ad-rates-came-down-25-percent-in-the-fourth-quarter/comment-page-1/#comment-2719223 BrightRoll: Video Ad Rates Dropped 12 Percent In First Quarter, And The Pre-Roll Is Still King | Tech-Framers Tue, 28 Apr 2009 01:01:18 +0000 http://www.techcrunch.com/?p=37828#comment-2719223 [...] impressions (CPMs) dropping 12 percent annually. The rate of decline is slowing from the 25 percent drop that video ad CPMs experienced during the fourth quarter of 2008. But if they fall farther that [...] [...] impressions (CPMs) dropping 12 percent annually. The rate of decline is slowing from the 25 percent drop that video ad CPMs experienced during the fourth quarter of 2008. But if they fall farther that [...]

]]> By: BrightRoll: Video Ad Rates Dropped 12 Percent In First Quarter, And The Pre-Roll Is Still King | CHARGED's Digital Lifestyle at Work or Play http://www.techcrunch.com/2009/01/15/brightroll-data-shows-video-ad-rates-came-down-25-percent-in-the-fourth-quarter/comment-page-1/#comment-2719162 BrightRoll: Video Ad Rates Dropped 12 Percent In First Quarter, And The Pre-Roll Is Still King | CHARGED's Digital Lifestyle at Work or Play Tue, 28 Apr 2009 00:19:22 +0000 http://www.techcrunch.com/?p=37828#comment-2719162 [...] impressions (CPMs) dropping 12 percent annually. The rate of decline is slowing from the 25 percent drop that video ad CPMs experienced during the fourth quarter of 2008. But if they fall farther that [...] [...] impressions (CPMs) dropping 12 percent annually. The rate of decline is slowing from the 25 percent drop that video ad CPMs experienced during the fourth quarter of 2008. But if they fall farther that [...]

]]> By: BrightRoll: Video Ad Rates Dropped 12 Percent In First Quarter, And The Pre-Roll Is Still King http://www.techcrunch.com/2009/01/15/brightroll-data-shows-video-ad-rates-came-down-25-percent-in-the-fourth-quarter/comment-page-1/#comment-2718996 BrightRoll: Video Ad Rates Dropped 12 Percent In First Quarter, And The Pre-Roll Is Still King Mon, 27 Apr 2009 22:45:40 +0000 http://www.techcrunch.com/?p=37828#comment-2718996 [...] impressions (CPMs) dropping 12 percent annually. The rate of decline is slowing from the 25 percent drop that video ad CPMs experienced during the fourth quarter of 2008. But if they fall farther that [...] [...] impressions (CPMs) dropping 12 percent annually. The rate of decline is slowing from the 25 percent drop that video ad CPMs experienced during the fourth quarter of 2008. But if they fall farther that [...]

]]> By: Google Adsense Says Goodbye To Video Units Feature | Recopylator http://www.techcrunch.com/2009/01/15/brightroll-data-shows-video-ad-rates-came-down-25-percent-in-the-fourth-quarter/comment-page-1/#comment-2680370 Google Adsense Says Goodbye To Video Units Feature | Recopylator Wed, 01 Apr 2009 21:19:59 +0000 http://www.techcrunch.com/?p=37828#comment-2680370 [...] says it eliminated the video ads because of poor performance. It is difficult to figure out a sustainable ad model for video, which is why pre-rolls remain more common. But the problem with video ads may not be the [...] [...] says it eliminated the video ads because of poor performance. It is difficult to figure out a sustainable ad model for video, which is why pre-rolls remain more common. But the problem with video ads may not be the [...]

]]> By: The Far Edge » Blog Archive » Google Adsense Says Goodbye To Video Units Feature http://www.techcrunch.com/2009/01/15/brightroll-data-shows-video-ad-rates-came-down-25-percent-in-the-fourth-quarter/comment-page-1/#comment-2679538 The Far Edge » Blog Archive » Google Adsense Says Goodbye To Video Units Feature Wed, 01 Apr 2009 12:01:13 +0000 http://www.techcrunch.com/?p=37828#comment-2679538 [...] says it eliminated the video ads because of poor performance. It is difficult to figure out a sustainable ad model for video, which is why pre-rolls remain more common. But the problem with video ads may not be the [...] [...] says it eliminated the video ads because of poor performance. It is difficult to figure out a sustainable ad model for video, which is why pre-rolls remain more common. But the problem with video ads may not be the [...]

]]> By: Google Adsense Says Goodbye To Video Units Feature « shankarsoma; Change the View http://www.techcrunch.com/2009/01/15/brightroll-data-shows-video-ad-rates-came-down-25-percent-in-the-fourth-quarter/comment-page-1/#comment-2679150 Google Adsense Says Goodbye To Video Units Feature « shankarsoma; Change the View Wed, 01 Apr 2009 05:42:11 +0000 http://www.techcrunch.com/?p=37828#comment-2679150 [...] says it eliminated the video ads because of poor performance. It is difficult to figure out a sustainable ad model for video, which is why pre-rolls remain more common. But the problem with video ads may not be the [...] [...] says it eliminated the video ads because of poor performance. It is difficult to figure out a sustainable ad model for video, which is why pre-rolls remain more common. But the problem with video ads may not be the [...]

]]> By: Google Adsense Says Goodbye To Video Units Feature http://www.techcrunch.com/2009/01/15/brightroll-data-shows-video-ad-rates-came-down-25-percent-in-the-fourth-quarter/comment-page-1/#comment-2678923 Google Adsense Says Goodbye To Video Units Feature Wed, 01 Apr 2009 02:35:07 +0000 http://www.techcrunch.com/?p=37828#comment-2678923 [...] says it eliminated the video ads because of poor performance. It is difficult to figure out a sustainable ad model for video, which is why pre-rolls remain more common. But the problem with video ads may not be the [...] [...] says it eliminated the video ads because of poor performance. It is difficult to figure out a sustainable ad model for video, which is why pre-rolls remain more common. But the problem with video ads may not be the [...]

]]> By: thecolor » Innovid Launches New Form Of Video Advertising: The Clickable Canvas http://www.techcrunch.com/2009/01/15/brightroll-data-shows-video-ad-rates-came-down-25-percent-in-the-fourth-quarter/comment-page-1/#comment-2602654 thecolor » Innovid Launches New Form Of Video Advertising: The Clickable Canvas Thu, 22 Jan 2009 17:46:09 +0000 http://www.techcrunch.com/?p=37828#comment-2602654 [...] along the bottom. Nevertheless, the plain video pre-roll that mimics a traditional TV commercial remains the most popular, even though everyone knows it [...] [...] along the bottom. Nevertheless, the plain video pre-roll that mimics a traditional TV commercial remains the most popular, even though everyone knows it [...]

]]> By: Mehype http://www.techcrunch.com/2009/01/15/brightroll-data-shows-video-ad-rates-came-down-25-percent-in-the-fourth-quarter/comment-page-1/#comment-2602644 Mehype Thu, 22 Jan 2009 17:40:26 +0000 http://www.techcrunch.com/?p=37828#comment-2602644 I guess this only shows that online video advertising could be also in the downhill. I guess this only shows that online video advertising could be also in the downhill.

]]> By: Innovid Launches New Form Of Video Advertising: The Clickable Canvas | American News World - News And Technology http://www.techcrunch.com/2009/01/15/brightroll-data-shows-video-ad-rates-came-down-25-percent-in-the-fourth-quarter/comment-page-1/#comment-2602592 Innovid Launches New Form Of Video Advertising: The Clickable Canvas | American News World - News And Technology Thu, 22 Jan 2009 17:00:59 +0000 http://www.techcrunch.com/?p=37828#comment-2602592 [...] along the bottom. Nevertheless, the plain video pre-roll that mimics a traditional TV commercial remains the most popular, even though everyone knows it [...] [...] along the bottom. Nevertheless, the plain video pre-roll that mimics a traditional TV commercial remains the most popular, even though everyone knows it [...]

]]> By: Innovid Launches New Form Of Video Advertising: The Clickable Canvas http://www.techcrunch.com/2009/01/15/brightroll-data-shows-video-ad-rates-came-down-25-percent-in-the-fourth-quarter/comment-page-1/#comment-2602578 Innovid Launches New Form Of Video Advertising: The Clickable Canvas Thu, 22 Jan 2009 16:52:20 +0000 http://www.techcrunch.com/?p=37828#comment-2602578 [...] along the bottom. Nevertheless, the plain video pre-roll that mimics a traditional TV commercial remains the most popular, even though everyone knows it [...] [...] along the bottom. Nevertheless, the plain video pre-roll that mimics a traditional TV commercial remains the most popular, even though everyone knows it [...]

]]> By: <fb:name linked="false" useyou="false" uid="506852411">Mark Alexander Radoff</fb:name> http://www.techcrunch.com/2009/01/15/brightroll-data-shows-video-ad-rates-came-down-25-percent-in-the-fourth-quarter/comment-page-1/#comment-2595798 Mark Alexander Radoff Fri, 16 Jan 2009 11:24:13 +0000 http://www.techcrunch.com/?p=37828#comment-2595798 Techcrunch: please have an editor read your blogs before posting them (e.g., spelling, punctuation, etc.). Techcrunch: please have an editor read your blogs before posting them (e.g., spelling, punctuation, etc.).

]]> By: BrightRollのデータによると４Ｑのビデオ広告費は25%減少 http://www.techcrunch.com/2009/01/15/brightroll-data-shows-video-ad-rates-came-down-25-percent-in-the-fourth-quarter/comment-page-1/#comment-2595402 BrightRollのデータによると４Ｑのビデオ広告費は25%減少 Fri, 16 Jan 2009 01:45:58 +0000 http://www.techcrunch.com/?p=37828#comment-2595402 [...] [原文へ] [...] [...] [原文へ] [...]

]]> By: Eric http://www.techcrunch.com/2009/01/15/brightroll-data-shows-video-ad-rates-came-down-25-percent-in-the-fourth-quarter/comment-page-1/#comment-2595286 Eric Thu, 15 Jan 2009 23:52:29 +0000 http://www.techcrunch.com/?p=37828#comment-2595286 Although I don't mind reading this as it proofs our model (www.mig69.com/images/web/sample-case.png) it's no suprise! Everybody knows what happened with the banner industry! Although I don’t mind reading this as it proofs our model (www.mig69.com/images/web/sample-case.png) it’s no suprise! Everybody knows what happened with the banner industry!

]]> By: <fb:name linked="false" useyou="false" uid="593001019">Morgan Brown</fb:name> http://www.techcrunch.com/2009/01/15/brightroll-data-shows-video-ad-rates-came-down-25-percent-in-the-fourth-quarter/comment-page-1/#comment-2595227 Morgan Brown Thu, 15 Jan 2009 23:03:46 +0000 http://www.techcrunch.com/?p=37828#comment-2595227 It's too bad that the online video advertising industry is so stuck thinking that the only way to monetize video online is through pre- and post-roll ads ported over from TV. There are video ad companies growing like crazy (like the company I work at, TurnHere) producing sponsored/branded web video advertising that isn't an interuptive pre-roll ad. It's content that is useful and relevant to the user, clearly marked as sponsored and drives action, yet more than 80% of people that click on these ads watch them to the end. I believe that as soon as media companies stop trying to treat online video advertising like TV advertising and think about how video works with in online medium we'll start to see video advertising fulfill its long-awaited promise. It’s too bad that the online video advertising industry is so stuck thinking that the only way to monetize video online is through pre- and post-roll ads ported over from TV. There are video ad companies growing like crazy (like the company I work at, TurnHere) producing sponsored/branded web video advertising that isn’t an interuptive pre-roll ad. It’s content that is useful and relevant to the user, clearly marked as sponsored and drives action, yet more than 80% of people that click on these ads watch them to the end.

I believe that as soon as media companies stop trying to treat online video advertising like TV advertising and think about how video works with in online medium we’ll start to see video advertising fulfill its long-awaited promise.

]]> By: smartbabesaresexy http://www.techcrunch.com/2009/01/15/brightroll-data-shows-video-ad-rates-came-down-25-percent-in-the-fourth-quarter/comment-page-1/#comment-2595221 smartbabesaresexy Thu, 15 Jan 2009 22:59:14 +0000 http://www.techcrunch.com/?p=37828#comment-2595221 I guess this was not any surprise, was it? I guess this was not any surprise, was it?

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