Comments on: PubMatic: Remnant Ad Prices Are Half What They Were A Year Ago http://www.techcrunch.com/2009/01/13/pubmatic-remnant-ad-prices-are-half-what-they-were-a-year-ago/ Startup and Technology News Fri, 27 Nov 2009 00:51:22 -0800 hourly 1 By: Why re-messaging might save social networks | Polle de Maagt http://www.techcrunch.com/2009/01/13/pubmatic-remnant-ad-prices-are-half-what-they-were-a-year-ago/comment-page-1/#comment-2957751 Why re-messaging might save social networks | Polle de Maagt Mon, 31 Aug 2009 13:24:36 +0000 http://www.techcrunch.com/?p=37503#comment-2957751 [...] instead of the “normal” ad space. That, amongst other reasons, made social networks get only $0.20 eCPMs last year (down 54 [...] [...] instead of the “normal” ad space. That, amongst other reasons, made social networks get only $0.20 eCPMs last year (down 54 [...]

]]> By: CPA Needs to be the Next Revolution in Online Advertising « Pockets101’s Blog http://www.techcrunch.com/2009/01/13/pubmatic-remnant-ad-prices-are-half-what-they-were-a-year-ago/comment-page-1/#comment-2658498 CPA Needs to be the Next Revolution in Online Advertising « Pockets101’s Blog Wed, 18 Mar 2009 04:17:02 +0000 http://www.techcrunch.com/?p=37503#comment-2658498 [...] economy is bad. The advertising market is slowing and ad rates are deteriorating . It seems like hard times are upon us. Are they? Maybe. Or maybe it is simply time for [...] [...] economy is bad. The advertising market is slowing and ad rates are deteriorating . It seems like hard times are upon us. Are they? Maybe. Or maybe it is simply time for [...]

]]> By: CPA Needs to be the Next Revolution in Online Advertising « Shahar Solomianik http://www.techcrunch.com/2009/01/13/pubmatic-remnant-ad-prices-are-half-what-they-were-a-year-ago/comment-page-1/#comment-2635500 CPA Needs to be the Next Revolution in Online Advertising « Shahar Solomianik Tue, 24 Feb 2009 13:25:01 +0000 http://www.techcrunch.com/?p=37503#comment-2635500 [...] economy is bad. The advertising market is slowing and ad rates are deteriorating . It seems like hard times are upon us. Are they? Maybe. Or maybe it is simply time for [...] [...] economy is bad. The advertising market is slowing and ad rates are deteriorating . It seems like hard times are upon us. Are they? Maybe. Or maybe it is simply time for [...]

]]> By: Online Advertising Payouts Have Dropped | 4 Hour Followers http://www.techcrunch.com/2009/01/13/pubmatic-remnant-ad-prices-are-half-what-they-were-a-year-ago/comment-page-1/#comment-2605884 Online Advertising Payouts Have Dropped | 4 Hour Followers Mon, 26 Jan 2009 06:40:14 +0000 http://www.techcrunch.com/?p=37503#comment-2605884 [...] Gaming was the only increase (rose 31%), while everything else was down. More stats  via TechCrunch [...] [...] Gaming was the only increase (rose 31%), while everything else was down. More stats  via TechCrunch [...]

]]> By: Cat fura, deci, Free Rice? at Gramo`s World http://www.techcrunch.com/2009/01/13/pubmatic-remnant-ad-prices-are-half-what-they-were-a-year-ago/comment-page-1/#comment-2604493 Cat fura, deci, Free Rice? at Gramo`s World Sat, 24 Jan 2009 12:43:47 +0000 http://www.techcrunch.com/?p=37503#comment-2604493 [...] Deci avem 1,50 USD / 4600 de afisari. Adica 32,5 centi per CPM (compara cu datele de aici). [...] [...] Deci avem 1,50 USD / 4600 de afisari. Adica 32,5 centi per CPM (compara cu datele de aici). [...]

]]> By: 2009 Online Advertising Forecast - Dogster, Inc. » Dogster Inc. Company Blog http://www.techcrunch.com/2009/01/13/pubmatic-remnant-ad-prices-are-half-what-they-were-a-year-ago/comment-page-1/#comment-2602878 2009 Online Advertising Forecast - Dogster, Inc. » Dogster Inc. Company Blog Thu, 22 Jan 2009 21:28:01 +0000 http://www.techcrunch.com/?p=37503#comment-2602878 [...] revenue came from high-end ad networks but this year we’ll be lucky if we can get 8% from the hurting networks. Advertising-based publishers will sink or swim this year based upon their volume of directly sold [...] [...] revenue came from high-end ad networks but this year we’ll be lucky if we can get 8% from the hurting networks. Advertising-based publishers will sink or swim this year based upon their volume of directly sold [...]

]]> By: Cashing Out: Week of January 11-17th, 2009 in Online Marketing News | Affiliate Marketing | Affiliate Networks http://www.techcrunch.com/2009/01/13/pubmatic-remnant-ad-prices-are-half-what-they-were-a-year-ago/comment-page-1/#comment-2598301 Cashing Out: Week of January 11-17th, 2009 in Online Marketing News | Affiliate Marketing | Affiliate Networks Mon, 19 Jan 2009 09:33:17 +0000 http://www.techcrunch.com/?p=37503#comment-2598301 [...] service Pubmatic reported a 48% drop in year-over-year CPM rates throughout its network partners. Rates fell from a $.50 eCPM [...] [...] service Pubmatic reported a 48% drop in year-over-year CPM rates throughout its network partners. Rates fell from a $.50 eCPM [...]

]]> By: NameDrive Blog » Blog Archive » ND Weekly #73 http://www.techcrunch.com/2009/01/13/pubmatic-remnant-ad-prices-are-half-what-they-were-a-year-ago/comment-page-1/#comment-2595889 NameDrive Blog » Blog Archive » ND Weekly #73 Fri, 16 Jan 2009 14:10:51 +0000 http://www.techcrunch.com/?p=37503#comment-2595889 [...] In the fourth quarter of 2008, the average price for remnant ads across all sites was $0.26 per thousand impressions (CPM), down 48 percent from the fourth quarter of 2007 and a penny down from the third quarter. Normally, there is a huge jump between the third and fourth quarters because of the holiday season, so this is not a good sign. More… [...] [...] In the fourth quarter of 2008, the average price for remnant ads across all sites was $0.26 per thousand impressions (CPM), down 48 percent from the fourth quarter of 2007 and a penny down from the third quarter. Normally, there is a huge jump between the third and fourth quarters because of the holiday season, so this is not a good sign. More… [...]

]]> By: Tech Worlds » Blog Archive » BrightRoll Data Shows Video Ad Rates Came Down 25 Percent In The Fourth Quarter http://www.techcrunch.com/2009/01/13/pubmatic-remnant-ad-prices-are-half-what-they-were-a-year-ago/comment-page-1/#comment-2595797 Tech Worlds » Blog Archive » BrightRoll Data Shows Video Ad Rates Came Down 25 Percent In The Fourth Quarter Fri, 16 Jan 2009 11:23:34 +0000 http://www.techcrunch.com/?p=37503#comment-2595797 [...] compared to the year before. It could have been worse. In comparison, remnant display ad rates were down 50 percent in the [...] [...] compared to the year before. It could have been worse. In comparison, remnant display ad rates were down 50 percent in the [...]

]]> By: BrightRoll Data Shows Video Ad Rates Came Down 25 Percent In The Fourth Quarter | OntoreBangladesh http://www.techcrunch.com/2009/01/13/pubmatic-remnant-ad-prices-are-half-what-they-were-a-year-ago/comment-page-1/#comment-2595758 BrightRoll Data Shows Video Ad Rates Came Down 25 Percent In The Fourth Quarter | OntoreBangladesh Fri, 16 Jan 2009 10:56:42 +0000 http://www.techcrunch.com/?p=37503#comment-2595758 [...] compared to the year before. It could have been worse. In comparison, remnant display ad rates were down 50 percent in the [...] [...] compared to the year before. It could have been worse. In comparison, remnant display ad rates were down 50 percent in the [...]

]]> By: ArticleSave :: Uncategorized :: BrightRoll Data Shows Video Ad Rates Came Down 25 Percent In The Fourth Quarter http://www.techcrunch.com/2009/01/13/pubmatic-remnant-ad-prices-are-half-what-they-were-a-year-ago/comment-page-1/#comment-2595623 ArticleSave :: Uncategorized :: BrightRoll Data Shows Video Ad Rates Came Down 25 Percent In The Fourth Quarter Fri, 16 Jan 2009 07:11:28 +0000 http://www.techcrunch.com/?p=37503#comment-2595623 [...] compared to the year before. It could have been worse. In comparison, remnant display ad rates were down 50 percent in the [...] [...] compared to the year before. It could have been worse. In comparison, remnant display ad rates were down 50 percent in the [...]

]]> By: BrightRoll Data Shows Video Ad Rates Came Down 25 Percent In The Fourth Quarter | American News World - News And Technology http://www.techcrunch.com/2009/01/13/pubmatic-remnant-ad-prices-are-half-what-they-were-a-year-ago/comment-page-1/#comment-2595083 BrightRoll Data Shows Video Ad Rates Came Down 25 Percent In The Fourth Quarter | American News World - News And Technology Thu, 15 Jan 2009 21:20:26 +0000 http://www.techcrunch.com/?p=37503#comment-2595083 [...] compared to the year before. It could have been worse. In comparison, remnant display ad rates were down 50 percent in the [...] [...] compared to the year before. It could have been worse. In comparison, remnant display ad rates were down 50 percent in the [...]

]]> By: Andrew Golis » Blog Archive » links for 2009-01-15 http://www.techcrunch.com/2009/01/13/pubmatic-remnant-ad-prices-are-half-what-they-were-a-year-ago/comment-page-1/#comment-2595075 Andrew Golis » Blog Archive » links for 2009-01-15 Thu, 15 Jan 2009 21:12:44 +0000 http://www.techcrunch.com/?p=37503#comment-2595075 [...] PubMatic: Remnant Ad Prices Are Half What They Were A Year Ago Things are rough. (tags: advertising new.media techcrunch remnant.ads pubmatic) [...] [...] PubMatic: Remnant Ad Prices Are Half What They Were A Year Ago Things are rough. (tags: advertising new.media techcrunch remnant.ads pubmatic) [...]

]]> By: BrightRoll Data Shows Video Ad Rates Came Down 25 Percent In The Fourth Quarter http://www.techcrunch.com/2009/01/13/pubmatic-remnant-ad-prices-are-half-what-they-were-a-year-ago/comment-page-1/#comment-2595074 BrightRoll Data Shows Video Ad Rates Came Down 25 Percent In The Fourth Quarter Thu, 15 Jan 2009 21:11:14 +0000 http://www.techcrunch.com/?p=37503#comment-2595074 [...] compared to the year before. It could have been worse. In comparison, remnant display ad rates were down 50 percent in the [...] [...] compared to the year before. It could have been worse. In comparison, remnant display ad rates were down 50 percent in the [...]

]]> By: Dave L http://www.techcrunch.com/2009/01/13/pubmatic-remnant-ad-prices-are-half-what-they-were-a-year-ago/comment-page-1/#comment-2594800 Dave L Thu, 15 Jan 2009 16:37:03 +0000 http://www.techcrunch.com/?p=37503#comment-2594800 There are definitely some bargains out there for advertisers looking for vertically targeted CPM inventory. Go to an ad network, buy a combo of geo and content targeting, and then add on a CPC-based retargeting solution like LeadBack or retargeting.com. There are definitely some bargains out there for advertisers looking for vertically targeted CPM inventory. Go to an ad network, buy a combo of geo and content targeting, and then add on a CPC-based retargeting solution like LeadBack or retargeting.com.

]]> By: Pubmatic’s AdPrice Index Decreases But Ad Exchanges and Nets Grow? http://www.techcrunch.com/2009/01/13/pubmatic-remnant-ad-prices-are-half-what-they-were-a-year-ago/comment-page-1/#comment-2594741 Pubmatic’s AdPrice Index Decreases But Ad Exchanges and Nets Grow? Thu, 15 Jan 2009 15:27:58 +0000 http://www.techcrunch.com/?p=37503#comment-2594741 [...] at TechCrunch, which never met an embargo it ever liked, Erick Schonfeld has proclaimed that Pubmatic’s data confirms that the Four Horsemen may have arrived: the ad slump is [...] [...] at TechCrunch, which never met an embargo it ever liked, Erick Schonfeld has proclaimed that Pubmatic’s data confirms that the Four Horsemen may have arrived: the ad slump is [...]

]]> By: Facebook’s Huge Learning Opportunity: The Burger King Snafu | Joe Budde Jr. http://www.techcrunch.com/2009/01/13/pubmatic-remnant-ad-prices-are-half-what-they-were-a-year-ago/comment-page-1/#comment-2594678 Facebook’s Huge Learning Opportunity: The Burger King Snafu | Joe Budde Jr. Thu, 15 Jan 2009 13:47:28 +0000 http://www.techcrunch.com/?p=37503#comment-2594678 [...] what I do know is that they still struggle to find additions to that top line especially with the declining trend in ad rates and they are now officaily ”put on [...] [...] what I do know is that they still struggle to find additions to that top line especially with the declining trend in ad rates and they are now officaily ”put on [...]

]]> By: Google legger ned tjenester og stenger kontorer | Gnus http://www.techcrunch.com/2009/01/13/pubmatic-remnant-ad-prices-are-half-what-they-were-a-year-ago/comment-page-1/#comment-2594659 Google legger ned tjenester og stenger kontorer | Gnus Thu, 15 Jan 2009 13:04:26 +0000 http://www.techcrunch.com/?p=37503#comment-2594659 [...] Google tjener mesteparten av pengene sine på, har for eksempel fått en stor knekk. Denne grafen hentet fra TechCrunch viser utviklingen: Min konklusjon er altså at Google ikke forteller hele sannheten når de sier at [...] [...] Google tjener mesteparten av pengene sine på, har for eksempel fått en stor knekk. Denne grafen hentet fra TechCrunch viser utviklingen: Min konklusjon er altså at Google ikke forteller hele sannheten når de sier at [...]

]]> By: Isaac http://www.techcrunch.com/2009/01/13/pubmatic-remnant-ad-prices-are-half-what-they-were-a-year-ago/comment-page-1/#comment-2594147 Isaac Thu, 15 Jan 2009 00:15:57 +0000 http://www.techcrunch.com/?p=37503#comment-2594147 These statistics are limited to Pubmatic's publishers so I feel really sorry for anyone using Pubmatic... These statistics are limited to Pubmatic’s publishers so I feel really sorry for anyone using Pubmatic…

]]> By: Damon http://www.techcrunch.com/2009/01/13/pubmatic-remnant-ad-prices-are-half-what-they-were-a-year-ago/comment-page-1/#comment-2593632 Damon Wed, 14 Jan 2009 14:57:23 +0000 http://www.techcrunch.com/?p=37503#comment-2593632 This data is entirely consistent with my experience with a small site - the December pop we were used to seeing was non existent last year. A site that was paying for hosting, beer and pizza is now only paying for hosting. I want my beer and pizza back. This data is entirely consistent with my experience with a small site – the December pop we were used to seeing was non existent last year. A site that was paying for hosting, beer and pizza is now only paying for hosting.

I want my beer and pizza back.

]]> By: <fb:name linked="false" useyou="false" uid="610716694">German Herebia</fb:name> http://www.techcrunch.com/2009/01/13/pubmatic-remnant-ad-prices-are-half-what-they-were-a-year-ago/comment-page-1/#comment-2593500 German Herebia Wed, 14 Jan 2009 12:57:11 +0000 http://www.techcrunch.com/?p=37503#comment-2593500 In Latin America eCPM are even lower than 0,26 Remnant inventory starts at 0,01 USD In Latin America eCPM are even lower than 0,26
Remnant inventory starts at 0,01 USD

]]> By: Daily Links #10 | CloudKnow http://www.techcrunch.com/2009/01/13/pubmatic-remnant-ad-prices-are-half-what-they-were-a-year-ago/comment-page-1/#comment-2593395 Daily Links #10 | CloudKnow Wed, 14 Jan 2009 09:38:41 +0000 http://www.techcrunch.com/?p=37503#comment-2593395 [...] PubMatic: Remnant Ad Prices Are Half What They Were A Year Ago [...] [...] PubMatic: Remnant Ad Prices Are Half What They Were A Year Ago [...]

]]> By: Prince http://www.techcrunch.com/2009/01/13/pubmatic-remnant-ad-prices-are-half-what-they-were-a-year-ago/comment-page-1/#comment-2593378 Prince Wed, 14 Jan 2009 09:06:45 +0000 http://www.techcrunch.com/?p=37503#comment-2593378 http://www.pubmatic.com/adflex/ http://www.pubm...tic.com/adflex/

]]> By: ZackM http://www.techcrunch.com/2009/01/13/pubmatic-remnant-ad-prices-are-half-what-they-were-a-year-ago/comment-page-1/#comment-2593377 ZackM Wed, 14 Jan 2009 09:04:35 +0000 http://www.techcrunch.com/?p=37503#comment-2593377 I run an agency for almost 100 websites and have lots of data. All I can say is that numbers are not nearly as bad as Pubmatic shows. I guess Pubmatic are either doing a lousy job in optimizing revenues for publishers or they have a crappy network of sites. Don't forget they are basically a network themselves - Komli focused on INDIAN traffic - Need I say more?? I run an agency for almost 100 websites and have lots of data.
All I can say is that numbers are not nearly as bad as Pubmatic shows.

I guess Pubmatic are either doing a lousy job in optimizing revenues for publishers or they have a crappy network of sites. Don’t forget they are basically a network themselves – Komli focused on INDIAN traffic – Need I say more??

]]> By: Prince http://www.techcrunch.com/2009/01/13/pubmatic-remnant-ad-prices-are-half-what-they-were-a-year-ago/comment-page-1/#comment-2593375 Prince Wed, 14 Jan 2009 09:03:04 +0000 http://www.techcrunch.com/?p=37503#comment-2593375 You can also try AdFlex service "http://www.pubmatic.com/adflex/" provide by PubMatic has approx 5000 web sites with number of verticals. You can also try AdFlex service “http://www.pubmatic.com/adflex/” provide by PubMatic has approx 5000 web sites with number of verticals.

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