Fashion fanatics have a new tool to play with, thanks to freshly launched micro-blogging application TryMyFashion, which is basically Twitter for fashionistas who want to put the world (or their circle of friends, whichever fits) on notice what they’re wearing today.
Visitors can sign up and check out the service, although there are still some kinks that need to be ironed out before the estimated launch date of March 1. If you’re familiar with Twitter, you’ll know what to in an instant, but just in case you don’t: TryMyFashion lets registered users post short messages (140 characters) about their daily fashion and interact with other members of the community by sharing and discussing links to relevant photos, websites, videos etc.
Founder Patrick Phelan told me he’s still finishing development on the search engine, the instant messaging features and OpenID integration, but that he also has both a Facebook and an iPhone application in the works. The service was built using the open-source microblogging tool Laconica, and hence features its own API (well sorta, it uses the Laconica API but it works all the same).
There’s a business model, too. Phelan, who has a background in Retail Data Marketing with Acxiom and Digital Marketing Consulting with ad agencies, retailers and entertainment organizations like MTV, aims to leverage his relationships to build a revenue model based on contextual advertising, custom advertising sponsorships and database marketing services. Evidently, the primary focus for the advertising business will be retailers, but Phelan sees opportunities in the entertainment industry as well.
Something tells me we’re going to be seeing a lot more of this niche-focused microblogging applications this year.
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“There’s a business model, too.”
I still have not seen a twitter- or twitter based business model that made sense …
Registered sent one msg now wondering what to do next …
This is quite a terrible idea for a website…
Love it!!! What a great way for women to communicate about fashion! Telling all my friends!!
mm dont think so,woman like to keep their shopping secret so they can boat about their stuff when they are on a night out……….deadpool
As a person interested in most TechCrunch articles, I usually click through to check out whatever site/product is being covered.
However, I am curious to know why this site is being covered when it seems to have no more than 4 or 5 users?? and only 1 featured user who is the founder?
…has the bar for TC press been lowered???
It hasn’t launched yet.
Too late. Lookbook.nu owns the fashion space.
http://www.lookbook.nu
There are a lot of micro blogging apps out there, unless they have something new and unique to offer it would be just like another other micro blogging apps
When I first saw the http://trymyfashion.com/home/ site I thought it was a good example of niche-focused micro-blogging but I have to agree with Brad Nortrop, http://lookbook.nu/ is clearly ahead in the fashion space, not just more established but more visually compelling.
Agreed. It looks like sites like http://www.chictopia.com and http://www.weardrobe.com are also in the space.
Doesn’t everyone say that they are building a facebook app and an iphone app during their VC pitch?
Sarah’s right. I hear it even says that on the visitor packet everybody receives when they arrive at Silicon Valley.
I hear he’s got a WAP site in the works too!
Seriously though, I think this is a great idea but would be much better if users could attach a cellphone pic of their outfit.
I can feel another zivity blooming..
hope they don’t recommend nudity..
Love it!!! What a great way for women to communicate about fashion! Telling all my friends!!
http://kisalt.us/590/
TC, thanks for covering this. However small, it helps the rest of us keep abreast of emerging trends and breaking news in the technology field. Having more players in the space only validates the potential in fashion. So few tech people understand fashion, and so few fashionable people understand technology. There are a lot of untapped territories to explore.
Looks like there will be a fun race ahead.
http://www.chictopia.com
awful awful awful idea for a website
There are no bad website ideas, just bad execution!
Old journalism axiom… applies to just about everything!
I am all for startups with new ideas and I thought this was one…until I looked and it seems to be twitter with a category focus: fashion. How is this not the same as doing a search in search.twitter.com?
First day of school, prom night, interview, date… image is everything, but some days are more important than others. Instead of unilaterally telling my friends what i’m wearing, i like to get their opinions before i put it on. for the discerning… http://www.pikkee.com
Kevin - 1. you put Google as your name link? What’s up with that? 2. Aside from the seemingly shameless plug for Pikee, how is that not 100% a Polyvore clone with fewer features? I checked it out and I can’t find one non-Polyvore feature?