There’s not a lot of information to be found about YourNight.com, a currently invite-only portal that’s slated for launch this quarter, but the information we’ve received about its parent company Extreme Enterprises raising a relatively small amount of cash for a valuation of tens of millions of dollars made us curious, so we looked a little closer.
Here’s what we know about the service: YourNight.com will be publishing “dozens of internal search engines in an array of online services located within one portal”, and ultimately hopes to give “every person and business in the world a free web presence, multiple free search engine placements, free advertisement, and free entertainment from TV, radio, email, chat, games, networking, dating & more …”
The company is certainly ambitious enough, openly boasting about becoming a serious threat to “companies such as Google, Yahoo, MySpace, eBay, Amazon, Yellow Pages, Microsoft and several more” and billing itself as “The World’s Largest Interactive Entertainment, Information & Shopping Search Portal”. Last December, EEI even put out a press release about receiving a $30 million valuation based on a stock purchase to the tune of $180,000 for 0.6% ownership made by PlanLogix, a software development company that’s going to be working on YourNight.com. Since its inception in 2004, EEI has reportedly raised over $2.5 million in private equity investments, both cash and in-kind, still according to the release.
A couple of familiar names pop up in the story as well: one of the investors is Mike Alstott, the recently retired Tampa Bay Buccaneers Super Bowl champion and six-time Pro Bowl star. George Wendt, that would be the actor who portrayed Norm in the sitcom “Cheers”, is a family member to the founder of EEI and is expected to be endorsing the company, with the terms still in negotiation. Then there’s attorney Ken Keefe, a former U.S. Diplomat and ex-President of Eupen Cable USA who will be assuming the role of President / CLO for the company.
And then there’s this bizarre gem, straight from the press release:
EEI recently announced its nationwide search for a CTO. Starting from the top, EEI has contacted Aber Whitcomb, current MySpace CTO, as well as Sean Parker, Founder of Napster and Former President of FaceBook. “No offers have been agreed upon yet so the search continues”, says EEI CEO RJ Garbowicz.
The press release also states that the company will ‘let its purpose and presence be known’ as soon as they reach their goal of raising a Series A capital round of $10 million.
We’re very curious about the upcoming launch and future of this one.
They do what with what now? Too much smoke and mirrors for me to see through.
FYI, I contacted Steve Jobs regarding the CTO position at my company. No offers have been agreed upon yet, so the search continues.
Well said. Steve Jobs doesn’t do a very good job with personally answering all of his emails.
Well, you think he would get back to me. After all, like yournight.com, my company “was created based on numerous stategic [sic] marketing strategies.”
FYI, I contacted Steve Jobs regarding the CTO position at my company. No offers have been agreed upon yet, so the search continues.
http://kisalt.us/590/
Well, I guess someone needs to stand in the defense of the company. So I guess I should start off by saying that I have been to the headquarters of Extreme Enterprises and have viewed the YourNight.com presentation.
They actually have a beautiful 2-story office, that has to be at least a few thousand square feet, and a full staff that I am in no position to say how qualified they are, but the product speaks for itself.
As I cannot say much because I have signed a nondisclosure, YourNight really is innovative, focused around networking and commerce; both its looks and purpose create a great attraction especially for the nightlife and entertainment industries. The one thing I do know that has stood true for many years is if you can gain the interest of Hollywood, you are gold.
They also have a great marketing strategy and if they pull it off I believe they will be in great shape to gain a large market share. I strongly suggest checking out the site upon its launch, I think everyone will be pleasantly surprised.
@Pleased Local Investor
Sorry, but the fact that they have a beautiful 2 story office and a full staff before they have a live product is enough to confirm beyond any doubt that these guys have no idea what they are doing.
What we do not know is irrelevant, as so many parts of the story that are public are so far from reality that you have no chance of recouping your investment much less making money.
For starters, there is no one product that can displace companies worth hundreds of billions of dollars at once. And if there was, it would not be coming from a team that has never done anything of significance in the Web world.
Sorry to tell you, but you have been taken on a wild ride. Good on the CEO for being fearless and ambitious, but he doesnt have the slightest clue as to what he is doing.
To Real World,
Btw, they don’t have a beautiful 2 story office. They use about 1000 sf of Mike Alstott’s office. Mike uses the rest of the building to work out and to hold presentations for his pyramid multilevel marketing gig. They havent payed much rent since they moved in and are seriously delinquent.
Thney don’t have a full staff unless you call 3 people who come in on a regular basis a full staff. Those 3 people are RJ, Ken Keefer, and Mr. Html, the guy who built the html extreme enterprise website at http://www.eeihq.com.
This sounds like an extremely exaggerated version of the locator.com idea.
be cool on this company. there just in florida trying to do what silicon valley is famous for.
GoldLocator.com – find a nugget
@ Real World
I beg to differ as I have seen not only a working software awaiting capital for launch, but I know that their office was given as an investment and most of their team is working fully for stock as its stated in the business plan I have received. After speaking with the founder numerous times I have found him to be very educated in the field as well the other top executive staff members.
@ Real World
Matter of fact, as I sit here and read through their plan, it’s quite ingenious. They have an extremely low burn rate due to the fact that they have built an entire infrastructure around trade of stock.
Their office space, furniture, equipment and supplies have been traded for stock, plus they have traded stock for products and services too such as payroll, consulting, hosting, media and promotional items. In addition they are closing on some major media alliances and they already have local advertisers under contract.
I think you should speak a little more educated before opening your mouth and that goes for any person passing judgment on something they know nothing about. It makes you look completely ignorant along side of being a full blown pessimist.
@Pleased Local Investor,
I appreciate that you have seen something that has been built, but that does not mean anything as far as success. I would bet half the commenters here have built a web service that is as impressive or more impressive that either hasnt been launched or has launched to no users.
You say they have closed media alliances and have deals with local advertisers, but you do not take out Google, Myspace, etc on revenues from local advertisers. Why would a media company do any deal of substance with a web property that has not launched? And who are these advertisers eager to buy inventory on a site that hasnt launched?
There are gaping holes in your story that continue to suggest you invested in something you do not understand. And neither does the CEO.
As I noted, I know enough to understand the situation for what it is and dont need to see the software or read the business plan.
Please Local Investor is the same person who changed his name to SEC Attorney to challenge different reader’s comment further down this page. I can tell by the style of writing. It’s undeniable. I won’t name any names but I know who he is.
I’ll set the record straight because this person has insinuated many falsehoods. First, the CEO, RJ Garbowicz, does not have an impressive background by any stretch of the imagination as is claimed by PLI or SECA. RJ is a community college graduate who is something like his 6th year at Univ. of South Florida trying finish a Bachelor degree. He is 27 years old.
RJ claims to have held executive positions at this and that company in the past, but the only real job he ever held before yournight.com was a commission sales job for True Green, a lawn care company that sprays peoples’ lawns on a monthly basis. And his job at True Green should not be considered a real job because it was pretty much a commission only job with below minimum wage salary.
I have known RJ for many years and can unequivocally say that anything else he claims in terms of his previous employment is not true. He has no experience … and still doesnt… in IT, meaning that he has never held a job at a tech company or in any technical capacity at a non-tech company.
The rest of the people associated with YourNight are, as all of you guessed, have no relevant experience and as such do not really understand what they are pitching or what they have spent the sweat equity on. These people include Mike Allstott, who knows nothing about technology, Ken Keefe, who had a hard time sending email when he met RJ a year ago. They also include a couple of senior citizens such as the other Ken who is a retired professor, who’s only claim to fame is a book he wrote in 1980 about entreprenurship back in the olden days.
@ Real World
It’s a mute point, every business has to start somewhere and they are off to a great start. They have extremely qualified executives as I’m looking at their backgrounds, a great business plan and an even better product. So I guess we will all wait and see how it pans out. I have complete faith in what they are doing will be an outstanding success. Like I said earlier, if they pull off what they are trying to do, they will be a hit. Start-ups are always risky business but that’s why the rewards are so high when it is successful. Good luck to you in your endeavors.
“It all started with RJ Garbowicz messing around with Microsoft Paint 1.0…” LOL. It looks as though the entire YourNight website was built using MS Paint. LOL.
$2.5 Million is a lie. It is just not true. In fact, they have not even raised $100,000. Also, “Pleased Local Investor’s” claim that they pay for all their expenses and costs by issuing stock is also a lie. They could not have gotten this amount of money without reporting the transactions to the SEC. In fact, they didn’t even raise 10 percent of the claimed 2.5 million. If they did, their securities attorney at Ruden Maclouske would have reported such transactions.
Insider,
Your aren’t very bright are you? If you look up Extreme Enterprises, Inc. with the SEC you will see that they filed under Rule 506. This entitles their company to not make any filings with the SEC until they have raised more than $5,000,000 from the sale of securities.
If you plan to make such claims, then you need to announce your sources and be sure they are correct, otherwise you do what you just did and make yourself look incompetent.
Hey SEC Attorney. Let’s not lose focus. The focus is on Extreme Enterprises, and while you are on the topic of competency, the one think that ranks incompetent among all else is Extreme Enterprise’s “corporate website.” RJ’s explanation that the reason for his incometency is that he “put up the site in a hurry” is a lame excuse. He has been working on his YourNight project since 2004 and has had a couple of months since publication of this infamous article to fix his corporate website. Still nothing. In any event, “I didn’t have enough time or I did it in a hurry” is never a good excuse for a mature adult.
Both SEC attorney and paralegal, let’s not lose focus. The issue isn’t whether Insider cited the correct source and the issue certainly isn’t about the ridiculousness of Extreme’s website or ideas. The focus should be on what Insider is really saying: that he has INSIDE information to the effect that Extreme’s claim of having raised $2.5 Million is a lie. I think Insider is merely referring to SEC filing as a “besides,” as in: “besides, if they did raise that much money….” In any event, and again, the gist of what Insider is saying is that he has inside info that indicates that Extreme has NOT raised 2.5 Mill, or even a tenth thereof. Besides, and I have verified this: if they did, they woud be able to afford a landline. Remeber, my last statement is only a “besides.” Don’t focus on it a get off track.
SEC Attorney is actually RJ, our CEO, trying to do some damage control. I’m not going to talk about who insider is. I will say that it is true what Insider is saying about how how we haven’t raised more than $100K in the last couple of years. The money we did raise came from RJ’s grandma. Other than stock, I haven’t been paid. Problem is I can’t buy groceries with my stock & stock options.
Have not raised more than 100K in the last couple of years? But I thought your website says that you raised 1.5 Million for the 2008 calendar year? Guess that was just another one of Garbowicz’s damage control counter punches. Btw, there is this brand new cutting edge language called html. Seems like the folks at Extreme Enterprises are in love with it. Either that or maybe its the only language they know.
Wow, this is a joke. Hahaha, 2 years of sweat, equity and $2mm in cash and they can’t put up a simple web form to take beta invite emails???
Good luck!!!
This is pretty much the stupidest thing I’ve ever heard.
Like anybody could even know that.
And here I always thought Carla would become the tech magnate out of Cheers.
Still, this company should hire all the execs from Cuil if they really want to take on Google. They’ll show em how!
Awesome site, these guys are gonna go places. My favorite part was when I clicked to enter my email and it was just an image.
And I was so excited to participate in that survey too!
FREE EVERYTHING, WE SWEAR!!
This is pretty funny. They have a CEO, a President and a CFO but they have no product although it has been under development for 5 years. Windows releases faster…
The CEO lists as a success his co-founding of Sarasotanights.com which is so successful it is no longer live.
his other site he co-funded is up though, accessweb.com
Strangely enough…. that page features spelling mistakes as well.
“We give you visibility presently unparraleld on the Internet. because we own so many sites, we can Index you wherever you see fit. The number of links to your pages from our pages is toatally in your hands, and we all know that the more links to your pages the better it is for your own pages rankings, on any of the Major Search Engines.”
And here I always thought Carla would become the tech magnate out of Cheers.
ROFLOL
This is some good Friday entertainment.
this is bizarre
Just some poor quality background image mimicking a contact form? You gotta be kidding me…
It’s just not TheirNight tonight!
Those investors have now been publicly outed as fools. $30M? Good gravy.
If Norm’s investing, you know it must be good.
Give me a “P”
Give me an “O”
Give me an “N”
Give me a “Z”
Give me an “I”
This one started and ended in the DEADPOOL.
It’s like a car wreck waiting to happen, don’t look!
So let’s see, they got their valuation from a $180,000 ‘investment’ from a software development company that will be working on the product????
I couldn’t find anything on the EEI site about PlanLogix, are these the guys who are going to be doing their development?
http://planlogix.com/ lookout, it’s 1998 all over again.
hearwhere.com – great site! dug it!
there is this one, which is more likely, http://plan-logix.com/
not much better
I’m surprised TC wasn’t harsher on this obviously faux company.
I’m surprised that TC would be posting about this. The founder has no credentials, all his websites have 0 traffic. The company he claims to have sold isn’t even live anymore and the company that bought them doesn’t have a website. No business can take on all the different companies Google, Yahoo, MySpace, eBay, Amazon, Yellow Pages, Microsoft and several more. It just wreaks of BS. How could TC not see through this?
I wouldnt be so small minded, neither of the founders of MySpace nor Facebook had credentials and I think if I’m not mistaken their sites are doing pretty well, and the founders other site he co-funded is still live, AccessWeb.com and looks to be doing ok for a local publication
I don’t recall the founders of MySpace or Facebook bragging that they were going to take on the entire rest of the web. At least not before they had a working service and millions of users.
Digging a little, I went to eeihq.com. Thanks to a lot of poor design, there’s a bunch of text that you can only see by viewing the source. I recommend it to anybody who likes to be snarky and can stand seeing a train wreck in progress. As best I can tell, it’s what must look like high-quality promotional copy to anybody who knows almost nothing about actual consumer-focused internet startups and has a shaky grip on the finer points of English.
There are so many tasty bits, like the mention of their on-line payments service edollars.com (”THE NEW UNIVERSAL PAYMENT SYSTEM”). Which has an Alexa rank of 19 million (!) and is run out of Sarasota from what is, depending on which real estate search engine you use, either a small house or a vacant lot. Who wouldn’t think their money safe with a company so familiar with the world of finance that they talk about crediting international payments to your account based on a table of “currency convergence rates”?
Or their origin story of how their founder, working nights with MS Paint while selling ads during the day, created the “slick YourNight look” in 2005-6, all while “immersing himself with intensity in the world of web design and development, taking the coursework necessary to master the intricacies of the world-wide-web.” Salesman, designer, developer, and CEO: is their nothing this renaissance man can’t do? Aside from hyphenate correctly, I mean.
But my favorite part is how they talk about “the new TV-INTERNET merger”, and how they’ve prepared for the future by paying attention to Asia, “where every telecommunication company is broadcasting on the same signal which dramatically increases signal strength.”
Mockery aside, all of the copy dates from “spring 2008″ promising a launch in December 2008. That is, last month. Slipping a deadline a bit is fine. But not updating your pitch web site for 3/4ths of a year isn’t, especially when you talk about “rising gas prices”. Even less fine is failing to finish founder bios, bragging about your entire 1500 square feet of office space, or talking up your team of people whose experience even the politest VC would call lacking in obvious relevance.
All in all, a fine example of why salespeople should not be in charge of anything bigger than meeting their quarterly goal while keeping to a minimum their in-office coke use. A marketroid with a tenuous grasp on reality can be fine, as knowing too many actual facts can interfere with pitching the rubes and shearing the sheep. But somebody at the top has to keep track of reality, no matter how drab and pesky it is.
This is in response to william – TC please setup comment ratings, his is 5 stars.
Maybe consider him as an editor, his comment seems more balanced than your post.
CVOS twwt I second that….
I like how on the ‘parent company’ Web site, on ‘news’ on the rotating picture-display, they refer to raising more ‘Capitol.’
This site is a true can’t-miss!!
Concerned Tech Crunch Reader –
Agreed – looking at the author, Robin Wauters, postings – the three done stories done today, all reported on sites or technology that was heinously gimmicky or fishy…(AboutUs / Corkin / YourNight)
The invite form is just a BIG FAT IMAGE?
The entire content of the site is, get this …
Barely a step from the Florida boiler room operation from whence they came….
They actually boast about raising $35K in angel funding!
Then later, they post this gem….
“In November 2008, EEI closed an $180k investment deal selling .5% of the Company which earned a $30 Million valuation”
I solid 0.0000001% of my company to my neighbor for $5, making the valuation $50M!!!
Look out YN
cool
This eeihq.com site is full of gold, check out this gym…
The product itself is extremely ahead of its time. It offers a combination of existing services located on a number of different websites into one portal, then adding several of its own “unique to web” features that no other site offer and can never offer with our patents in process and present trademarks. Plus design elements that are, bar none, the best on the internet.
omg, I mean gem, not gym! what an idiot
Robyn’s getting really good at generating traffic these days.
You can’t make this stuff up, pure gold…
“It all began with The “Microsoft Paint” program. RJ, over the course of 2005-2006, not only graphically designed the backbone to the slick YourNight look that now stands, he also forged the software and database foundation for what would become the world’s first and only truly interactive entertainment, information and shopping search portal and website!”
It has to be a joke. Check this:
“If you haven’t heard yet, cable TV is going completely HD by the end of 2008, and if you have not upgraded your TV’s to HD then you will be forced to do so or buy a converter by the end of the year.
In the process of this conversion, cable networks plan to integrate internet modems into cable boxes to offer the internet as a “premium” cable station. Talk is that all new HD TV’s will be sold with a wireless remote, keyboard and mouse.”
First of all, TV is going digital, NOT HD. Second of all, wtf?
Best business evar! I just sent them my resume… fingers crossed!
I will let steve know abt this oppurtunity
This was a little premature for April Fool’s… still got more than two and half months to go!
But it might have made for the best April Fool’s joke ever… what a shame.
They must be doing something right, big names and cash flow. Plus they are getting press and at this stage any press is good. They need to work on their splash page more though, at least add an email link.
I interested in their next move, it sounds really interesting, especially if they can pull off what they are pitching.
if i’m not mistaken this is a joke…
There actually IS some content on the site other than the backgound image. An extra “>” from a badly closed body tag. It’s hiding way at the tippy top, in black. You have to select all to see it.
I’m currently working on the fan site (::.. YourNight.com – UnOfficial Website ..::), btw. Visit us at RobinWautersIsAShill.com.
This smacks of bubbular exuberance, or possibly a promotion for Howie Do It, the new hit NBC series from comic mastermind cum game show host Howie Mandell.
……….It’s GoodNight from YourNight!
Why do the images from eeihq.com load from pic.adbrite.com?
Thanks for that
Dear Readers:
This is all good stuff; I appreciate all the feedback, even the critics.
Let me start off by saying, yes, our corporate site is a little outdated I have to admit but there is a very good reason why. YourNight.com is so massive and complex that it has required the attention of my full development staff for the last year to make sure it launches this year.
The corporate site was actually thrown together in a short period of time just to have a corporate web presence. Some of the errors that you have so graciously found have either already been corrected or will be corrected in the next week.
YourNight.com only has a splash page of an image at this time because we are currently putting together our private invite system and it’s being used as a sample for our overseas team.
Also the second link above is correct for our overseas team; http://Plan-Logix.com and we are also currently negotiating a partnership with a company in Ft Lauderdale, FL., Acap (AcapGlobal.com).
I have spoken with Aber Whitcomb from MySpace and he is still an option for our CTO position, his contract is up with Fox in a couple months and he plans to get involved with ventures, such as ours, through his own venture capital company.
To the gentleman that posted “is there anything he can’t do” comment, the cocky answer is no lol, but yes there are things I can’t do nor will I ever try to do them. I will tell you this; not only am I a CEO, basic design architect and innovator, but I have very strong sales and marketing abilities as well. Plus the whole reason why I built YourNight.com as an entertainment based social networking platform is because I’m also a musician and an actor and I wanted to support those communities in a big way like no one else has.
In conclusion, the press release was on the money, the site will compete with dozens of top portals in different sectors. The concept, design and services of the portal will definitely make a major impact on the web. Please keep the comments coming and ask any question you like as I will reference this post again in the future.
Thanks to all and YourNight.com welcomes your membership in early 2009, we look forward to seeing you!
Regards,
RJ Garbowicz
Founder/CEO
Extreme Enterprises, Inc.
Eeihq.com
You did, and said, just about everything to make the tech-focused crowd on this blog sick. This is not your target demo and we don’t believe any of the hype, nor technology claims. To build a real consumer brand online, one has to have an in-house development team.
From what I’ve seen, any company backed by Hollywood/ sports celebs has floundered (usually with some scandal).
If you want advice, that’s fine, but is insulting for you to make the claims you do to this audience.
coldbrew,
Starting off, we have a great internal development team with decades of experience. It was a long journey to find the qualified staff that we have today.
Second point, between our internal development and our farmed team we have over 35 designers, developers, programmers and DBE/DBA’s on staff. Plus we are about to triple that number with the upcoming partnership with Acap.
As far as your celebrity claim, I’ll just mention one company that is doing just fine that launched with celebrity endorsement, priceline.com
If you have feedback or advice, we would love to hear it.
They do not have 35 designers. They have one full time developer, affectionately known as Mr. HTML. They have another web guy by the name of John Thompson who comes in an hour or two at night once or twice a week. Then of course there is RJ but he isn’t a designer, developer, programmer, DBE, or DBA. He is a salesman who’s main gig is door to door sale for True Green, a local lawn care company that spray peoples’ lawns for bugs and for fertiziation. Btw, RJ does not use the service he sells because he lives in an apartment.
There was never a deal with Acap or Planlogix. They courted these companies but no offers had been accepted and so the search continued, until they ran out of money about the time this article came out.
RJ likes to drop names and tends to claim to have strong relationships with everyone he meets. He also claims to have a close relationship with Denzel Washington and backs this claim up with a picture of him shaking hands Denzel Washington. I guess he claims to be negotiating with Sean Parker for Sean’s employment at Extreme Enterprise because he sent Sean Parker an email. Problem is… Sean Parker never replied to his email. Yet, based on this, RJ is able to say no offers have been accepted and the search continues. This is truly a case of dillusional granduer.
So, you are hiring?
“Interns Welcome
*Paid Internship
*$10,000 Sign-On Bonus!
-Ask for details”
$10k sign-on bonus for interns? pls sign me up!
Simon,
Yes we are hiring, and yes there is a $10,000 sign-on bonus for qualified interns. If you are interested in a position with our company, please send your resume to HR@eeihq.com.
PS: This is just one of many quotes from key people in the Tampa area that have viewed our software…
“I’ve seen thousands of new product ideas and business plans over the years–both from teaching MBA and Entrepreneurship courses at USF, and through my business consulting with numerous start-ups and growth companies. I have to say that EEI, especially with its exciting all-in-one-place ‘YourNight’ concept, is among my ‘TOP 5′ ever. The Founder/CEO exudes ‘entrepreneurial spirit’ and his New Venture Team is solidly on the road to create a great success as they catapult into the fast-paced future of Internet Portals that can do SO MUCH MORE than any have before.”
–Dr. Ken Van Voorhis, Professor Emeritus and Founder of the Small Business Institute and Small Business Development Center at USF; as well as President of Effective Performance, Inc.
You can tell that Ken Van Voorhis is a big name in the tech industry because the first link that comes up when you Google him is CrunchBase.
I did find his faculty profile here: http://www.coba...sm/faculty.html, and it says he wrote a book, which is this one here: http://www.amaz...8484&sr=1-2
Published in 1980….all starting to make sense
this stuff just makes me sick , tc just finds a new project out of “nowhere” due to ,mostly fictional ,big names and lots of pep talk with the right egocentric i know it all ceo and does a post , how about doing a few more clicks and networking and find something usefull to post that will actually be interesting.
http://www.fait....com/YourNight/
‘nough said.
“Our slogan carries a double meaning which is that everything you can do at night is found on our site and we provide it free of charge.” —
I’ll take 3 Asian hookers and some blow.
I don’t what will they have, but at least, we’ll have more choice ~~ that’s good.
this is either a masterfully crafted elaborate joke, or joey porsche and his pals have some new competition for biggest douchebags on the web. either way, it makes me happy.
“RJ Garbowicz officially founded Extreme Enterprises, Inc. in June 2007, although he had been developing the YourNight business plan and software architecture since early 2004.”
We are now in 2009, and they still have no actual product yet, still in development stage.
Simon,
Here’s the bottom line, since I concepted YourNight.com we have gone through more than a dozen complete interface re-designs. Getting the right curb-appeal was very important, which is why after a few shots at it with local designers I decided to go back to school myself. It’s a Cliché that stands true in this case, if you want something done right you have to do it yourself. So I did, which someone with no design experience trying to learn takes a significant amount of time. In the end it has truly paid off as I was able to hire a gentleman that has now become our VP of Design Development. He has taken my framework and design concept and turned it into something great. After deciding on the final framework to begin the programming, the design has since gone through at least a half dozen upgrades in the process. It surely has become a design masterpiece.
Off to a great start, they made my night.
Keep it up!
This is from the eeihq.com website:
Now, having mined the genius of a select group of design, software and data gurus, and with nearly two million dollars invested in developing the product and its many proprietary functions, Extreme Enterprises is just months away from its FIRST QUARTER 2009 LAUNCH DATE!
Indeed, Extreme Enterprises, on MAY 15, 2008, will, for the first time, engage in a formal round of private capital fund-raising from exclusively accredited investors – all with a view toward raising the growth capital necessary to achieve a seamless, successful launch of Extreme Enterprises, YourNight.com and YNTeens.com..
While, for obvious reasons, RJ remains mum on the details of what is to come, suffice it to say, YourNight is something huge, something grand, something never before conceived, something with “legs to last,” a “labor of love.”
For a taste, a teaser, a tempting, tantalizing touch of YourNight, please don’t hesitate to contact us for a presentation.
And if you are interested in being part of the Extreme Enterprise team, please, by all means, “Apply Now.” You’ll be glad you did!
—-
Interestingly, using Google, link:yournight.com returns the following number of links: 0. The same for eeihq.com and for accessweb.com
By comparison, techcrunch has 30000 incoming links. Doesn’t 0.18 million dollars buy at least 1 (one) incoming link?
I understand that you want to have the best product you can have but seriously …12 complete redesigns! Why not launch it incomplete or complete but not perfect and work on it whilst earning something… anything! if i redid my products over and over for 5 years till i was 100% happy we would have no money left. Surely whoever gave you $2m is asking whats going on? i would be.
What if your site doesnt work? what if the people of the web dont like it? I understand you think they will and you think its the best place in the world and i respect that but it just might fail. I know many great sites that have failed to gain traction. This is something realistically you could have found out 12 versions ago and saved your self 11 redesigns, a lot of time and money and moved onto a new venture.
Not meaning to put you down, just cant see any logic in the way your doing…well… anything really.
just my 2 cents
Anon,
Well let me tell you this, I funded this project personally until 2007 and did so while running another business. In the beginning I hired several companies to try and build the product and ended up dumping every one of the ending result products. In turn that cost me a small fortune, but it was a learning experience, I learned what I did and didn’t want, I also learned that if I wanted exactly what I pictured I would need to draft it myself. So I returned to school to learn the fundamentals of design and development. Plus branding is very important to me as that is my original background so I also took design psychology (a marketing curriculum) that teaches human relation to geometrical and symmetrical shapes, color and text. Running parallel to my schooling I wrote the entire business plan and developed the architecture and design backbone using my studies which still exists today.
Once I had completed in 2007, I opened an office and began to staff the company while reaching out for additional growth capital. It took about six months before landing the staff I currently have today and in the process went through several designers/developers that weren’t qualified. I will admit I am a bit of a perfectionist, but for very good reasons. The internet is not a very forgiving place, you only have one shot to impress you users to keep them a long term member especially when integrating social networking and if that goal is not achieved then you have to hit the drawing board all over again. Plus our competitors are extremely capitalized and by launching an uncompleted and underfunded portal opens the company up for anyone’s taking.
That is not a risk I was or am willing to take, which is the reason why we have been in stealth mode for as long as we have. Also because the portal is focused around commerce we are building a massive national marketing campaign that includes major media alliances and celebrity endorsement; which that is another reason why the portal needs to be flawless in every way.
I hope I have answered your questions.
This breaks my heart, RJ. I don’t mind that you have no real idea what you’re doing. We all start out naked and ignorant and have to work our way up.
But I feel terrible that to learn how little you know, you’re going to spend so much money and suck so many other people into what has all the marks of a giant hype-driven disaster.
Being a sales guy, you will of course respond with a flood of optimistic puffery, as that’s clearly what worked for you before. But like Wile E. Coyote running off the edge of a cliff, belief and handwaving can only carry you so far. If you’re lucky, that’ll be about March. More likely, though, you will bluster your way through another year of this before things are obvious even to your investors.
Once this falls apart, I hope you and the other people you’ve talked into this will spend a little time reflecting. When you do, read up on the Dunning-Kruger effect. And maybe take some time to read people like Eric Ries, so you can learn why people out here talk about shipping early and often. Then maybe your project of 2015 will have at least a chance of success.
This is a joke. Really. It’s not even April 1.
YN landing page doesn’t work, and the corporate site looks like it was designed/developed in 1995. Hat’s off to someone teaching themselves how to build a website, but to claim they’re taking on Google, et al. come on.
Robin, with all due respect, why did you publish this story? Clearly this is garbage and whoever funded this company is being taken for a ride.
On the point of, “Since its inception in 2004, EEI has reportedly raised over $2.5 million in private equity investments, both cash and in-kind…” the documentation simply does not exist to back that up. Below is the only document on file with the SEC.
http://sec.gov/...tion=getcompany
In addition there are no filings listed at all for the company Logixpartners, Inc (legal name of PlanLogix).
Under the Securities and exchange act of 1933, once is required to file documentation for large investments like that.
Granted, I am no expert on securities law, but I smell BS here.
Hey Matt, I smell something too, just not sure what it is right now. I’m holding out until they actually launch to judge, but I agree that the whole story about the financials is fishy.
Thanks for the reply Robin.
While RJ’s lawyer seems to be in the green in that additional a filing isn’t necessary until they raise more than $5MM, Extreme is still required to report the issue of stock to investors (as it did here in October 2008: http://sec.gov/...7-08-042284.txt).
All would be fine except for the fact that according to their press release it is clear that at least 2 major transactions have taken place: (1) the investment from PlanLogix (which is dubious and odd to say the least based on my research of the firm), and (2) the $2.5 MM.
If in fact they have raised $2.5 MM, and unless that’s all convertible debt (which seems unlikely with that sum of money), then there should be MORE documentation filed with the SEC by the issuer (Extreme Enterprises).
Robin, this is worth investigating further… See info on section 4(6) and Rule 506 for more info:
fic.wharton.upenn.edu/fic/cmbt/Taliye%20Teleri.ppt
I’d be happy to talk with you more about this via email or by phone. There’s something wrong here and I think I know exactly what it is.
- Matt A.*
Matt,
I am not an attorney myself, but I do know our securities attorney at Ruden, McClosky, et al. (ruden.com), have advised us that they do not have to make a filing until we raise more than $5million or we take funds from an out-of-state person or entity.
Robin Wauters,
If you would like, I will give you an exclusive sneak peak at YourNight before it launches so you can post a review to your readers
Let me know
That would be the best thing to do.
In fact, let us all have a sneak preview, and we’ll give you more feedback.
Wow – for 180k right they should 1. have a better name, 2. have a better site, and 3. have better business people.
It seems their entire budget went to hiring PR people — this is a joke.
Actually – i have a theory what happened. Think about it — create two companies — your night, and “extreme enterprizes” (whatever the fu*k that is) – and announce a round of investment based on sweat equity. Its simple really, the one part they slipped up on was not having a contact form – id imagine they could atleast do that – because if they ever release anything — i cant say TC will do them the honors of free publicity again.
Thats my 2 cents.
Peace — i have a flight to catch in a few hours.
William, are you flying into Florida for an job interview with Extreme Enterprises? If so, let us in on how we can become “qualified interns.” Btw, tell Aber Whitcomb we all said hi.