Comments on: Dutch Startup eFresh.com Raises $5.4 Million From Rabobank

By: eFresh.com: A Brief Update « Jelmer de Jong

eFresh.com: A Brief Update « Jelmer de Jong — Fri, 30 Oct 2009 16:26:34 +0000

[...] name, short and concise. In January of this year we were very happy to announce the fact that we raised 4.25 million Euro in funding from an investment round in which Rabobank also [...]

By: Handelssite eFresh open voor externe applicaties « De Koopman

Handelssite eFresh open voor externe applicaties « De Koopman — Fri, 05 Jun 2009 18:12:39 +0000

[...] en abonneer je op de RSS feed. Of schrijf je in op de gratis e-mailnieuwsbrief. Begin dit jaar investeerde Rabobank 4,25 miljoen euro in de Nederlandse handelssite eFresh. eFresh brengt real time [...]

By: eFresh.com launches new service delivery platform « Jelmer de Jong

eFresh.com launches new service delivery platform « Jelmer de Jong — Tue, 02 Jun 2009 05:45:03 +0000

[...] information, trading and transaction portal for the fresh industries. In Janary this year we raised 4,25 million euro, in a investment round in which Rabobank participated. Only a few months later we show a 106% [...]

By: Jelmer de Jong

Jelmer de Jong — Thu, 28 May 2009 12:00:28 +0000

eFresh.com has grown 106% in memberships since the publish date op this post, providing new business opportunities to our members across the world. Starting next week we expand the business horizon of our members even further.

Stay tuned to experience this innovation!

By: Ritzo ten Cate

Ritzo ten Cate — Tue, 13 Jan 2009 20:50:56 +0000

WOW! Congratulations to GET!

By: MJG

MJG — Tue, 13 Jan 2009 02:39:01 +0000

eFresh is innovative. I like the business idea. It is good to see Cargill from Minnesota getting some competition. I previously underestimated the size of the commodity market until I read a market report from Cargill.

A really disruptive business model in the commodity market.

By: stu

stu — Fri, 09 Jan 2009 19:18:18 +0000

Not really it would have to recruit an awful lot of farmers to get even anywhere near that money back……….

By: TechStartups.com is a blog aimed to bring you more than just internet products or internet related companies.

Fri, 09 Jan 2009 16:08:54 +0000

[...] a Dutch tech startup billing itself as an eBay-like online marketplace for fresh foods, has raised $5.4 million to bolster its usability and international [...]

By: Marko

Marko — Fri, 09 Jan 2009 13:22:31 +0000

It is also worth noting that the cooperative Rabobank is very strong in the farmers sector (it has started as the ‘farmers loan bank’) and I guess they will point their customers to the site. So basically they fund a site that will help their customers make money. So even if they will not get their investment from the site, they will get more banking business from the users of the site. Win-win situation for this triple A-bank.

By: Money for start-up’s « StartupSoftwareConsulting Blog

Money for start-up’s « StartupSoftwareConsulting Blog — Thu, 08 Jan 2009 23:10:37 +0000

[...] Dutch Startup eFresh.com Raises $5.4 Million From Rabobank [...]

By: Robin Wauters

Thu, 08 Jan 2009 21:33:13 +0000

@dee, thanks.

Also, remember that the portals for each vertical have a different subdomain, which might skew the numbers. A lot of the content and functionalities of the services seem to be available to registered members only. Etc.

By: dee

dee — Thu, 08 Jan 2009 20:02:52 +0000

I think you fail completely to understand the idea of b2b sites? They are _not_ even trying to get consumer attention, but instead work in a niche that probably includes 10,000 companies or less — and if their daily traffic would be 10,000 unique visitors, they’d be quite certain to cover most of the potential customer base.

If my business is to sell 10 billion tons of French cheese — as a one lot, not by 1 pound packages — I wouldn’t really care if 3 zillion people would visit the b2b site, but not one of them from retail chains shopping for 10 billion tons of French cheese. But if the site has 100 visitors per day and _all_ of them are shopping for my goods, it’d be a very, very wise decision to be part of that site as a seller.

By: savvar

savvar — Thu, 08 Jan 2009 19:51:18 +0000

I read everyday that various services/companies raise money from someone. Can anyone tell me what exactly is that ?

By: ryan heston

ryan heston — Thu, 08 Jan 2009 18:57:06 +0000

i found some great stuff at
http://www.then...z.wordpress.com

By: Stu

Stu — Thu, 08 Jan 2009 18:34:41 +0000

I back up my claims the traffic on this site is disastrous……….

http://www.quan...main=efresh.com

http://siteanal....com/?metric=uv

This is gonna take a hell of a lot of money to get traction……….

By: coldbrew

coldbrew — Thu, 08 Jan 2009 18:00:58 +0000

Very cool service. Farmer’s markets are very popular in the US, with many small producers dealing direct with consumers.

On the B2B side, I think there are significant differences between the US and Europe in this industry. Is eFresh perfecting the model in Europe first before moving to the US or are there ‘boots on the ground’ already?

By: Victor Demydov

Victor Demydov — Thu, 08 Jan 2009 17:40:59 +0000

Its great to see something like this take off. I was involved in exploring almost identical idea and business plan (for more niche market segment) back in 2004 and we found very high demand for it.

Unfortunately there were issues with project business leadership and it never made it past the development lab.

I think this is a great opportunity, if done right.

By: オランダのオンライン生鮮品市場サービス、eFresh.com、Rabobankから$5.4M調達

オランダのオンライン生鮮品市場サービス、eFresh.com、Rabobankから$5.4M調達 — Thu, 08 Jan 2009 17:26:45 +0000

[...] InformationeFresh.comInformation provided by CrunchBase[原文へ]（翻訳：Namekawa, U） ShowListings(”arc3″); ShowListings(”arc2″); AddClipsUrl = [...]

By: Hondo

Hondo — Thu, 08 Jan 2009 17:22:54 +0000

I second the tulip comment above.

By: Stu

Stu — Thu, 08 Jan 2009 17:07:30 +0000

Well if it’s the “ebay” for fresh produce then it should be an auction otherwise you are misleading people with that statement.

I see the traffic looks very low to your site but if most are paying members then thats fine otherwise you need to gain traction pretty quick but if you have acquired 15 other sites i cannot understand why the traffic is so low ?

By: Janis

Janis — Thu, 08 Jan 2009 16:53:08 +0000

5.4 mil and they could not afford branding and web design specialist, design is like for 100$

By: wn

wn — Thu, 08 Jan 2009 16:43:22 +0000

Jan,

Thanks for information. But looking at eFresh product site there are 3 options available: ask (rfq?), bid, buy now. It looks for me like a bidding system.

By: eFresh.com obtiene 5,4M de Rabobank

eFresh.com obtiene 5,4M de Rabobank — Thu, 08 Jan 2009 16:27:45 +0000

[...] startup holandesa eFresh.com, que presta servicios de P2P, ha recibido una ronda de financiación de 5,4 millones de dólares por parte de Rabobank. Previamente, la compañía había recibido una ronda de financiación de [...]

By: Erik Jonker

Erik Jonker — Thu, 08 Jan 2009 16:27:15 +0000

Nice to see an example of dutch innovation and entrepeneurship, both the Rabobank and eFresh are good examples of companies that will prosper, recession or not, in my view. It’s easy to forget that there is a lot of interesting innovation besides the usual “suspects” such as apple, google, facebook etcetera

By: limo london

limo london — Thu, 08 Jan 2009 16:12:21 +0000

its a very cute site with a gr8 idea … all the best to the guys.