The Zune Screen Of Death (Updated)
by Michael Arrington on December 31, 2008

We are aware that customers with the Zune 30GB are experiencing issues with their Zune device. We are actively working now to isolate the issue and develop a solution to address it. We will keep customers informed on next steps via the support page on zune.net (zune.net/support).” – Zune spokesperson

The “issues” 30 GB Zune owners are experiencing is a mass failing, all overnight, that is yet to be resolved. From Gizmodo: “Apparently, around 2:00 AM today, the Zune models either reset, or were already off. Upon when turning on, the thing loads up and… freezes with a full loading bar (as pictured above). I thought my brother was the only one with it, but then it happened to my Zune. Then I checked out the forums and it seems everyone with a 30GB HDD model has had this happen to them.”

Just a couple of months ago I wrote that the Zune was something of an anti-iPod, attractive to people who think Apple fandom has gone a little overboard.

But a massive, synchronized operating system failure on a Microsoft product is a fact-is-stranger-than-fiction story that’s too good to pass up on a slow news day. And it also lets people dust off blue screen of death jokes, which will forever send chills down the spine of Windows users. (The image to the right is not an actual Zune failure, though. It locked up in a less dramatic fashion with a frozen status bar).

When Apple products fail, as they often do, they tend to be less dramatic affairs that don’t affect all users at once.

This probably won’t hurt the Zune over the long run unless bricking becomes a habit. But some owners are saying they’re now done with the device: “Listening to music is about the last thing I do with my Zune. I always have to reinstall, download new firmware, or wait for the slow software to catch up. Now this? I want to throw it away and never look back.”

Perhaps he’ll feel better in a day or two.

Update
The Zune dev team has posted a notice on its blog that says all issues should be automatically resolved in 24 hours (as suspected, the problem is related to a calendar bug).

Early this morning we were alerted by our customers that there was a widespread issue affecting our 2006 model Zune 30GB devices (a large number of which are still actively being used). The technical team jumped on the problem immediately and isolated the issue: a bug in the internal clock driver related to the way the device handles a leap year.

The issue should be resolved over the next 24 hours as the time change moves to January 1, 2009. We expect the internal clock on the Zune 30GB devices will automatically reset tomorrow (noon, GMT). By tomorrow you should allow the battery to fully run out of power before the unit can restart successfully then simply ensure that your device is recharged, then turn it back on. If you’re a Zune Pass subscriber, you may need to sync your device with your PC to refresh the rights to the subscription content you have downloaded to your device.

Advertisement

Comments rss icon

  • Well I guess I won’t be getting a Zune anytime soon :( .

    • It’s all Obama’s fault!

      • it isnt anyones fault…. i hav a zune and it actually stopped workin 2 weeks ago wen it said this item is missin or cannot b played so then i had to restore everything which took me 4eva!!!!it made me mad so idk i think ill get another 1 or just get an ipod….im kinda tired of all the glitchin!!!

      • Casteaway go fuck yourself its not obama and quite frankly its knowones fault bugs happen get over it!

    • This problem is only w/ the older models. My zune 80 is still working great (this is the reason why I try to give a year buffer to get the latest model on electronics…bugs like these are scary).

    • well considering my mom has an ipod i think i mite just buy another zune cuz they r da bommmm wen they r workin besides u cant let down a big chocolate bar 4 a skinny mp3… now can u!!!

  • I’m surprised Zune is even still around… after all attempts, iPod is still just crushing them.

    • What exactly were your expectations for the Zune? That every person on Earth who owned an MP3 player would switch to one on the day it came out? Please. Sweeping market shifts against entrenched, competent competitors do not happen overnight.

      It’s a great product; my experience with the zune has already been much more satisfying than my hate-hate relationship with all of the failure-prone iPods that I’ve owned over the years.

      • Research shows that the iPod and the iPhone both have much lower failure rates than their nominal competitors.

        Do your own research. Ever hear of Google search?

        You people are embarrassing…to yourselves.

    • Competitors can’t give up, Apple have built an amazing mp3 player but through innovation a rival will eventually rise!

    • I remember they once claimed that they weren’t really trying to directly compete with the iPod. They were trying to carve some weird mp3 player sub-niche.

    • You are an idiot. I bought a Zune 120Gb and a Zune Pass after years of owning multiple iPods and spending (wasting) too much money on the crappy iTunes. Zune software is 100% better than iTunes and at $14.95 per month for the Zune pass with unlimited music on up to 3 PC’s with full song previews, I am STOKED and you are a fool.

      Ignorant people (fan boiz) like you make me roll on the floor in laughter…..

      • Here you go Microsoft fanboi. Read it and continue to whine:

        Media Supplier of the Year: Apple App Store
        by Steve Smith, 12/18/08
        Apple App StoreGarden of EdenIt changed everything. In less than five months, the Apple App Store served more than 300 million downloads and broke all the existing rules for mobile media and ad delivery. The carrier’s garden walls were clipped to the ground.In a relatively open marketplace, any iPhone or iPod Touch user can peruse a catalog of 10,000 programs and download them directly to a device. Media and even brands could name their own business model (free or fee) and run networked ads. No wonder everyone from CBS to AOL, Amazon to Sega rushed in with dazzling mobile programs. Suddenly, mobile gaming, geo-located services and even video looked appealing. Web radio provider Pandora, the most popular app of all, has registered more than 2 million users and delivers more than 1 million ads a day. At last, here is a mobile platform and a distribution model that lets brand marketers be of real use to consumers – and without the carrier roadblocks of the past decade. Audi, Warner Bros., Target and even Carling Beer were quick to market with a new breed of “branded apps” that entertained, promoted and stayed ever-present on home screens. The App Store’s robust user-reviews give developers deep, immediate feedback and insight into how users engage mobile media. “From the first day the store opened, we have seen tremendous uptake of the Mobile News Network, and the ability to track user feedback has been vital to shaping future releases,” says Jeffrey Litvack, global product director for Associated Press News. With staggering success comes the flattery of imitation, e.g. similar marketplaces for Google Android, BlackBerry, Nokia and Windows Mobile phones. By simplifying development, creating a frictionless distribution mechanism, and setting the model for brands to make money (or just new friends) in this more open garden of opportunity, Apple single-handedly rewired our thinking.http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=96843

  • Well…….lot of potential for new I’m a PC / I’m a Mac stories, I guess

    • ha ha, yeah. i own a zune 30 and pc’s, but i still like those commercials. really hoping that this problem resolves itself. just have to wait.

  • Pierre-Armand Lalonde - December 31st, 2008 at 10:44 am PST

    I wonder if it has anything to do with the fact that we are adding one second to time today.

  • I think the question should be how is Microsoft going to handle this; will people be getting new zunes, will they fix them somehow etc. and how will customers be compensated will it be like the Xbox live outage and getting a free album or something or will it be more.

  • Thanks for the heads up TC. Glad to know I’m not the only one that experienced this. I thought all that Y2K talk was a bunch of BS, but with a mass failure like this, my eyes are a bit more open.

  • This absolutely WILL hurt them in the long run.

  • Boycott Microsoft for good.

    Don’t buy their software nor hardware.

    • …yeah! Let’s all shell out insane amounts of money for inferior Apple products in the name of fashion and modernity! Who needs Windows, the most popular and efficient OS in the world?

      • WIll Hodges is an Idoit - December 31st, 2008 at 1:08 pm PST

        Umm yeah. Inferior? It’s a fact that their OS and Hardware are much better and efficient than Microsoft. But enjoy your half-assed products…

      • Yeah keep telling yourself that…Microsoft obviously can’t even be trusted to make a MP3 player that doesn’t malfunction.

        I can’t wait to see the apple adds about this one…

  • http://www.gizm...-dead-zunes-30s

    there is supposed to be a workaround – but will it affect the warranty

  • I never really understood why someone would buy a Zune in the first place. If anything, only to match their tattoo.

    • Subscription music. This is why I have my Zune. I prefer the hardware to the iPod as well as their software to Rhapsody or iTunes.

    • excuse me?…….im in luv with my brown brick so ur just jealous and by the way im underage to get any tatytoos anytime soon…i luv zunes….they r so different and i luv bein different of the crowd!!!i dont role with those skinny things……but thats an opinion!!!

  • This only affects the 30 GB model, the 4, 8, 80, and 120 haven’t reported any problems. The zune marketplace, computer player, and overall business model is far better than apples as you don’t have to purchase each song for 99 cents, so I don’t think this will truly affect Zune in the long run. I do find it interesting that people defend apple so much and tell everyone to boycott Microsoft with Apple is the biggest proponent of DRM files that limit sharing and expansion of small artists and free music.

    Zune will continue to gain marketshare from apple, just wait and see…

    • I don’t tell everyone to boycott Microsoft because of Apple. I tell them to boycott Microsoft because there are many better options out there.

      At least for the OS thing, people still go “blindly” to M$ for after so many years looks like Windows is somehow “installed on their heads” therefore on their computers.

    • Only if they compensate for the error…if they turn up their noses they are sure to fail even worse. I am on my third 30g model, after other hardware issues, and thought my nightmares were over. Guess not.
      This is bad timing, considering how many people will turn on their zunes tonight for a new years party only to find out IT AIN’T WORKIN!
      Shame on MS

    • “Zune will continue to gain marketshare from apple, just wait and see…”

      umm…they haven’t taken any marketshare from apple. the ground they’ve gained is from the other second rate mp3 makers out there.

    • yeah!!!!i hav a zune so i would know u buy 500 points for 5 dollars and itunes 1 song is a dollar and a song on zune is 79 cents!!!!and……tv show(they hav a very wide variety) are only 160 zune points so u can buy 2 shows and 1 song!!!its a BARGAIN!!!!!IM GONNA KEEP MY ZUNE THROUGH IT ALL!!!!!!ps i luv robert pattinson!!!

  • Why put up a bad photoshop and not a pic of the actual Zune screen? I’d call that bad journo there.

  • First it was the Y2K bug, then the Failing Xbox 360’s,then the Failed Vista OS and now mass Zune deaths…What is Microsoft doing with all that money?

  • Wait, when did Vista fail?

  • Weird – never seen anything even close to this on my 80gig.

    I suspect it’s because MS has made their Zune 3.0 upgrades backward compatible with older Zunes and the Zune 30gig has first gen firmware.

    • Unlike the iPod, the Zune actually gets updated with the new firmware as new firmwares come out.

      AKA 1st Gen Zunes got updated to the 2nd Gen Zune’s firmware + periodic updates.

  • oh that’s right, it didn’t, but some cool kid on a commercial told you it was bad so he must be right. Go listen to a dane cook album or something…

    • lol, guess you didn’t hover over my name and see my techie website or check my twitter id and see i own many laptops. Maybe you didn’t know my Vista Laptop shuts itself down after getting too hot or when I had Linux(oh my!) to it everything worked fine. Maybe you didn’t know that, maybe I won’t watch/listen to Dane Cook. Maybe…

      • Must be the operating system’s fault that the hardware shuts itself down when the temperature gets too hot. Couldn’t be a BIOS setting. Nooooooooo.

      • Why Didn’t Linux overheat it too?

      • Yeah, and one time I had a BMW that broke down, it doesn’t mean that every car in that model failed. Your misgivings with Vista means that with those specific pieces of hardware, and for certain specific uses, the combination failed. Please tell me you didn’t put Vista on an old system with low amounts of RAM or slow processors either, because then you’re just silly.
        You’re the person who gets a rip in their sweater and says that the entire Ralph Lauren company has come crumbling down. Look outside yourself to larger situations and overall performance. Not everyone is trying to simultaneously play 8 different games of WOW on 4 side by side screens against all their “friends”. I’ve had Vista for a year now with absolutely no problems, using it for word, spreadsheet, internet, in addition to watching and recording TV through Windows Media Center. I also share that content with my XBox 360, which has worked perfectly as well.

        • Vista is garbage, it’s the equivalent to windows millennium edition. As far as windows 7 goes it fixes many many many issues first being, 64-bit is a viable option for everyday users no more wondering, is this hardware driver gonna work. Others being, wifi apps that are actually better than third party, network switching without loosing your IP stack, real memory managment, Vista was crap-ware from the inside out. Maybe an everyday user didn’t see it but at the enterprise and IS(database) level no one was buying it.

      • Who cares? My point is that one piece of vague anecdotal evidence doesn’t make a global case. You don’t even know if the OS was the issue in your case. Vista works great on my laptop – does that mean that it suddenly works great in most places?

      • See techcrunch, this is why i don’t read your comments *sigh*… I bought the laptop brand new to get the full user experience. bought more RAM to compensate for the low amount given at purchase. I do not play games on it, just work (building sites and stuff…you know). I suffered until I gave it to my wife and now she complains about it. I’ll probably put Windows 7 beta on it when I get the time. I’m not a Apple fanboy or Linux fanboy just a “Please Work” Fanboy. I have clients with similiar experiences, including the failing Xbox situation. Sorry I live, eat, and breathe tech..Have a good day :)

      • I understand you had problems with it, and you have some clients that had probs with it, but that does not make an overall problem. Everyone a doctor sees might be sick, it doesn’t also mean everyone outside of the doctors office is sick as well. The basic argument that I believe both marketing ninja and i are making is that you’re claim that “vista failed” is wildly inaccurate, and just because it didn’t work for you or a couple of your clients doesn’t mean you should go around slandering good products that work just fine for millions of others.

      • Gotcha…Don’t mention Slander though, I guess you use Vista at work…

      • Actually no, Windows XP. I wish we used Vista

  • I think Microsoft did this on purpose so that we can buy their new products.

    • I felt the same way when my ipod battery died in a year.

      • You can replace iPod’s battery. Just take it to the Apple store or send it to Apple or if it’s out of warranty, there’s dozens of places on and off line that change batteries.

    • Well it turns out that the original 30 gig Zunes (the only model affected by the bug) wasn’t made by Microsoft and the fact that all those zunes are freezing on the same day suggests a bios problem more then a software problem and Bios is hardware afilliated not software making Microsoft innocent in all this

  • I’m crossing my fingers that the same won’t happen to the 120 models. I just got mine a few weeks ago and I love it. To each his own.

  • There isn’t a day that my iPod is away from me. From the 24 hours of the day, I spend at the very least some ten hours listening my favorite tracks while doing a number of other things. Ever since I bought it, my player only froze once. Hey! My iPod is an old-fashion Classic 4th generation! BTW, what is this Zune thing? xD LOL

  • How much does anyone want to bet this has to do with the DRM failing? If I remember, the Zune has a feature that allows you to play songs on another Zune for a limited time. They will probably begin working at midnight tonight.

    • “How much does anyone want to bet this has to do with the DRM failing? ”

      Any amount you like. Usually a boot problem has little to do with DRM failing.

      So far, I like the theories that it’s related to leap year. Could also be that the 30GB model is a modified Toshiba Gigabeat.

  • Some Zune source code:

    if (today >= timeToUpgradeDay)
    system.dispose();

  • My zune 30gb is sitting, staring..waiting for a fix.

    Actually, I find this all hilarious. I mean, can you *imagine* being on the zune Dev team at 7:00 this morning when all the news started pouring in? These guys have to be in full on panic mode waiting for Steve Ballmer to come in the room tossing office chairs and pink slips (fortunately for them, he is probably on vacation).

    I am not concerned, because I am sure MS will take care of us long time zune users. We were the early adopters, and just like the Red Ring of Death, MS has shown that they do know how to do the right thing and on occassion do it. We have watched the product evolve over time and gotten all the new features that have come out along the way without having to buy new hardware (hello…apple???) and its been a fun ride.

    The only thing I really find tiresome in the whole ordeal is the Apple fans and their all too predicable comments. Really…get a life.

    • And your comment about “Apple fans” is not only predictable, but obnoxious and condescending as well.

      It’s not about what Apple is doing; it continues to be about what Microsoft isn’t and cannot do.

      Grow up.

      I’d also suggest that you too get a life, but it appears that it’s already much too late for that.

      You Microsoft Koolaid guzzlers truly do provoke others among us, Apple fanbois and otherwise, to be rude by your incessant rudeness.

  • Found a temporary fix for this, at least until MS Releases a patch or something, but here’s an easy how-to:

    http://www.ehow...ed-up-zune.html

  • The timing probably had to do with Chinese new year time difference, which is earlier than here in the states.

    • You know what? Whether the timing had to do with a one-second differential for the new year, leap year, China, different time zones, or Cinnabons, why is it that only Microsoft’s Zune is affected by one or more of these variables? Why is it that other companies ensure that their products will survive predictable events?

  • I remember when Zune first arrived, before anyone had even tried it, people assumed that it sucked. Look at how wrong they’ve been proven.

  • Will MS survive the next 10 years?

  • I never noticed before that the Zune looks like a speaker.

  • What can U expect of a MSFT product? Though it is kinda weird it happened to everyone at once, it’s like a firesale…

  • PICNIZ problem in chair not in Zune. The issue is they bought a zune!

  • I actually love my Zune, though I have iPhone 3G, I still prefer Zune and only keep my media there!

    My Zune also bricked today, very sad. Hopefully they can resolve this and move on to happier times.

    Seriously, all the DRM in Apple’s products, and all the anti-video limitations of iTunes software (in addition to it being slow), is big negative for Apple. I love that my Zune software automatically converts just about any format file to Zune compatible and downloads it to the device!

    • I recall Jobs sending an open letter to record executives to remove the DRM. It’s up to record companies to decide whether they want DRM or not.

      iTunes also contains iTunes Plus (DRM free music). iTunes convert most file formats too. I agree iTunes on Windows can be slow at times, but try iTunes on Mac. Whole different ballgame.

  • surprise! microsoft at it again with their wonderful indian quality assurance. stick with apple.

  • microsoft programmers could not program their way out of a paper bag

  • My Zune is having the same problem. BUT, mine is a WHITE 80GB! It just started this morning. my 80gb is a little over a year old.

  • I don’t have a Zune, but my Toshiba Gigabeat S60 definitely failed in exactly this manner when I turned it on this morning. Unfortunately for me, Toshiba seems to refuse to update the S series firmware so I am S.O.L.

    I’ve had this thing for two years, mostly so I could use it with Rhapsody. This is the breaking point. I will probably buy an iPod in the next few weeks and promise myself to never get involved with portable DRM ever again.

    • My Gigabeat S 60 also bit it today when I tried to start it. It’s completely locked up.

    • Thanks for mentioning the S Series – I was wondering if they were affected, too. I have a S60 as well, but it’s running Rockbox. No issues today (not rubbing it in, just mentioning it for troubleshooting reasons, or in case this doesn’t get fixed tomorrow).

      • Ok, today my S60 least booted up once and allowed navigation on the device but when I started my desktop and while the Gigabeat was connected to it via USB it locked up again. Just did a reset using the bottom battery switch and it’s locked just like yesterday. It can’t get past the boot loading Windows Mobile screen. Hmm…

        I’m going to try letting the battery run down as it was instructed to the 1st Gen Zune users. Since Toshiba built the first Gen Zune it makes sense the Gigabeat S series is having the same problem.

        Roebeet, how do you like the RockBox Firmware? I tried it a few years back on my old iRiver IHP-140 and it seemed OK but a little too complicated for my tastes at that time. I’ll scoot on over to the Rockbox site but I’m wondering does the Rockbox firmware support DRM? I have a few WMA Lossless albums that I’ve downloaded from HDGiants that have a PlaysForSure-like variant of DRM and would like to be able to still use them on my Gigabeat.

  • why would anyone buy either failure-prone device?
    buy something genreic instead of ipods or zunes
    i have a sandisk mp player (i don’t need 30+Gb of music) that also takes micro sd cards so it’s currently running 4Gb (enuf for me)

    i don’t have to register/upload/rent/buy my music or pics to/from itunes/microshaft

    i just rip my cds i bought to mp3 and upload them to the card/player, or just copy pic to the card/player

    btw, mine also has a fm tuner and voice recorder, i don’t know if ipods/zunes do that ( the old ones didn’t)

    maybe apple should start running ‘i’m an ipod’; ‘i’m a zune’ commericals to go w/ the i’m a mac/pc ones

    the the zune guy could just turn into a mannequin and stand there frozen while pc stacks $$ up for marketing instead of repairs

    btw, everyone i know who has vista hates it cuz it locks up all the time or does other stupidity

  • HEADLINE

    CNN , MICROSOFT , GOOGLE
    Solve ZUNE problen….

    Directly below the CNN story….

    Ads by GOOGLE….

    NEW Microsoft Zune….

    I’m glad I’m 65, and don’t have much interest in any of these.
    Although I may get a no frills MP3 recorder if someone will make it reliable.

    uh oh,, now I have to remember where this is. DARN….

  • This may be due to 2008 being a leapyear and today being day #366. That could cause an overflow. If so then I predict that the Zunes will magically start working tomorrow on day #1. So hang tight everybody and just borrow your friends iPod for a day until your Zune comes back to life.

  • no problems with my 80gig, i’ll have to ask my brother about his 30gig

  • Hmm. Another Microsoft product going out the door without proper beta testing.

    Why is this still a shock to people?

    • Why are Jets fans still Jets fans? Why are Mets fans still Mets fans?

      Both teams continue to promise the world, only to end up failing miserably. Yet their rabble continues to scream loudly and all to clearly what great teams they will be…next year.

  • Well I will need to blow up every single bloody programmer responsible for this. Yes folks, it is true I will hacking over 20% of our workforce ’cause our fairly tale Iron Ruby and Iron Python no longer work. I want my Bill Gates back!

  • I don’t know why people have to bash one product in order to show their preference for a different product. I happen to enjoy my Zune… but then again, I won it at a show so it’s not like I paid my earned money for it. Nevertheless I load it up with music and listen to it at work all day long.

    I really hope a “fix” for this glitch will be found zuner rather than later :)

  • All i know is today when I tried to turn on my 30 GB Zune, it crashed. I am really not pissed at Microsoft because these types of things happen. Might we all remember the “Red ring of Death”. I just hope Microsoft finds out a solution for this problem. I know for a fact today that the Zune tech support lines were flooded with frequent calls among people with the same issue. Also they are having severe weather issues up where their tech support offices are located.

  • Lets see?
    1. the vista bomb
    2. the red ring of death for the XBOX
    3. and now the zune 30 gig freeze

    That makes 3 strikes. is microsoft out yet? its a wonder they can make any reliable product.I have a creative zen which i had used for 3 years no problem.
    its not fancy but it gets the job done.

    • Hey moron, what Vista bomb? I have had it at home since Jan 2007 and have not had on single problem with it and I like it. We also use it at work on laptops and not one single problem.

      You are an idiot.

      Why haven’t you mentioned all the problems with Apple products fan boiz? iPods, Mac’s, blah, blah, blah.

      Grow up.

      • Grow up? your the one with the immature attitude.I suggest you back to school and get an education .your perfect vista machine will be obsolete next year when windows 7 comes out.Even Microsoft admits it dropped the ball on that one.

      • u r an idiot Andre as Martin ponited out correctly…
        Here are some of the issues with other companies:
        1) people not able to access GMAIL…
        2) remember the IPhone locking issues they had when iphone was launched…

        be fair…. you moron…

      • Yeah I used a creative Zen Touch for more than 5 years. This thing was awesome and onece i had a problem they gave me a comlpetly new zen with 20 gb

  • My two Zunes went into the garbage. Never buying another MS media player again. Look at a Zen X-Fi as a replacement.

  • Microsoft has identified the problem and has posted the description here http://forums.z...x?PostID=408989

  • This will for sure be the beginning death of Zune. I’m sure someone at Apple, in a dark corner of the world, will be laughing so hard about this.

    • One of the best marketing strategies for Apple never cost them a single dime: just wait for Microsoft to come out with yet another failed product.

      Jobs ought to send Ballmer a very nice Christmas present. My suggestion? Tell him he’s doing a great job, and to keep on doing what he’s doing.

    • I be there have been quite a few. But at least the Zunes are up and running again. It didn’t work for a day. Big deal. I don’t use it everyday like I used to, but out of the year and 4 months I’ve had it, I haven’t had a problem. Minor glitch. It happens. Nothing is perfect, right? Btw, Happy New Years everyone.

  • This is a Hannukah miracle! :)
    Glad I got rid of the Zune I won at a raffle on craigslist…

  • My 6yo Creative Zen keeps on ticking :)

  • Amazing… The concept (and correct computation) of a leap year is something ever programmer should know how to do. The fact that Microsoft had a bug this fundamental really makes you think about the quality of their software, doesn’t it? (And no, I don’t have an ipod either).

    • Right on man! If you’ve read Joel on software he talks about this very issue arising when he used to work at Microsoft…. I guess its like any other meeting, nothing was accomplished :)

Leave Comment

Commenting Options

Enter your personal information to the left, or sign in with your Facebook account by clicking the button below.

Alternatively, you can create an avatar that will appear whenever you leave a comment on a Gravatar-enabled blog.

Trackback URL
bugbugbugbug
Techcrunch on Facebook