Comments on: Canary In The Coalmine: NYT Sees First Decline In Online Ad Revenues

By: وظائف جديده

وظائف جديده — Thu, 09 Jul 2009 01:53:44 +0000

Well, they should follow the path what denverpost.com and washingtonpost.com did. They have been using searchles’ related user widgets on their site to increase user interaction. After all, It is now about having loyal users and connect the like minded one on a site

By: The Canary At The New York Times Grows Larger As Internet Advertising Keeps Dropping | Kawink Blog

Thu, 29 Jan 2009 17:55:15 +0000

[...] was the first time Internet advertising revenues declined (by 3.8 percent), I called it the canary in the coalmine. In December, things took a turn for the worse, with Internet advertising revenues dropping an even [...]

By: The Canary At The New York Times Grows Louder As Internet Advertising Keeps Dropping

Wed, 28 Jan 2009 17:49:14 +0000

By: Water Words That Work » Blog Archive » How Much Longer Will it Be Worthwhile to Write Press Releases?

Mon, 12 Jan 2009 10:14:13 +0000

[...] Still need proof? Take a look at the ad revenues for the New York Times family of publications. Revenue is down 20% in the last quarter of 2008, with both print and online ad revenues dropping. And that’s a relatively healthy member of [...]

By: El Mundo cambia de imagen | El Blog de Marketing

El Mundo cambia de imagen | El Blog de Marketing — Mon, 12 Jan 2009 02:29:49 +0000

[...] mensuales a su versión digital) vivió un “noviembre negro”. Vió, por primera vez, una disminución de sus ingresos publicitario en su vertiente online. Y acumuló una disminución entorno al 22% en ingresos publicitarios en el [...]

By: 猪猡记公园 » Blog Archive » 温水煮青蛙－报纸的陷落

猪猡记公园 » Blog Archive » 温水煮青蛙－报纸的陷落 — Sun, 28 Dec 2008 00:47:24 +0000

[...] alone, for instance, operates the 16th most popular set of properties on the Web, although that does not seem to be helping much in the online advertising department. Even if newspapers grab a large share of the Internet [...]

By: OneDollarGeek.com - » Blog Archive » Pew Survey Confirms What We All Know: Net Beats Newspapers As A Source For News

Sat, 27 Dec 2008 18:02:18 +0000

By: Pew Survey Confirms What We All Know: Net Beats Newspapers As A Source For News | Fidicaro.net

Fri, 26 Dec 2008 16:36:21 +0000

By: Carlos

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By: Net Beats Newspapers As A Source For News | GadgetPaper.com, Daily Gadgets, Cellphone, Computer, Electronics, and Related Technology News

Thu, 25 Dec 2008 19:07:23 +0000

By: Pew Survey Confirms What We All Know: Net Beats Newspapers As A Source For News

Pew Survey Confirms What We All Know: Net Beats Newspapers As A Source For News — Thu, 25 Dec 2008 17:08:58 +0000

By: Troy Peterson

Troy Peterson — Thu, 25 Dec 2008 07:48:22 +0000

I think two major factors to consider when looking at these numbers:

1. The Election
2. The Auto Industry

If you think about it, how much revenue was lost when the election was over and all those political campaigns suddenly stopped?

Also, the auto industry is one of the biggest online advertisers for large scale sites that serve a very broad market. With the turmoil in the auto industry right now, it’s only natural to think they would begin be pulling back their online advertising as well.

By: Alz

Alz — Thu, 25 Dec 2008 04:01:41 +0000

It’s gonna keep getting worse. And it’s not only the general business climate. The content in New York Times is off-the-scale liberal. They’ve lost a lot of people by not being a credible source for news. Advertisers can see it too.

By: Simo

Simo — Thu, 25 Dec 2008 03:18:57 +0000

well, they should have let go of their printing plants. NYT Co has about a dozen throughout the country. I call that suicidal.

By: Simo

Simo — Thu, 25 Dec 2008 03:15:27 +0000

Sure. That’s how humans function – always looking for something to be excited about – hence all the bubbles that have been and all those to come. Anyone who thinks that this is the end of the world has not lived long enough.

By: Simo

Simo — Thu, 25 Dec 2008 03:11:03 +0000

Chris,
What are Google’s many monetization avenues? Could you please elaborate.

By: George

George — Thu, 25 Dec 2008 00:07:17 +0000

Its only expected that online ad spend will go down, after all advertising is a bit of a discretionary good its not like rental expense or utilities. But overall, its still a growth area and probably an area that will recover extremely quick. There’s still a lot of potential as will as discovery in the space.

By: chrisco

chrisco — Wed, 24 Dec 2008 20:59:35 +0000

Print decline is old, old news. Online decline during recession is old news, it’s the same as happened last time.

By: PJ Brunet

PJ Brunet — Wed, 24 Dec 2008 20:02:05 +0000

NY was a big deal due to WWII. But technology, communication, air-travel diminished its geographic significance.

What do they know in NY that’s so special?

By: hiscity

hiscity — Wed, 24 Dec 2008 19:35:57 +0000

The chickens have come home to roost.

The partisans the NYT caters to won’t be around in non-political times, nor will those that seek objective journalism, and certainly not those stung by its spins.

Can any business survive that intentionally offends potential customers?

By: Luc Besson

Wed, 24 Dec 2008 19:16:11 +0000

Yep, sad, very sad…

By: man

man — Wed, 24 Dec 2008 19:15:00 +0000

Ad rates must go up significantly to match and even exceed print ad rates.

By: Ben Koo

Ben Koo — Wed, 24 Dec 2008 18:57:15 +0000

I wouldn’t read into this too much. Boston.com let go of their entire digital sales team sometime this fall.

By: Tom Turnbull

Wed, 24 Dec 2008 18:53:30 +0000

I wouldn’t draw many conclusions from this data point. This story is more about classified ads than online advertising generally.

By: alexc

alexc — Wed, 24 Dec 2008 18:44:41 +0000

1. Chart 2 shows very considerable reduction in page views in Nov-08 – one would not be suprised this to affect revenues (if they are based on pageviews, which is not that far off readership coverage in case of print media).

2. One the same chart one can see large increase in page views in the last few months – this may have been achieved by using unnatural means that resulted in effective dillution of value of such page views to advertisers so they would be more likely to offer less money for the same 1000 views.

3. Online revenues dropped much lower than offline – during recession advertising gets cut first, if anything it is good news (for online media) that online revenues hold up better than offline.

Conclusion: given recession and taking into account other things, this information can be interpreted as fairly good news for online media.

Rant: If this was December 2007, well before the events of this year, then maybe it would have been reasonable to use the canary analogy. It’s too late now as the mine shafts have been blown up already. Who cares about the canary when half the mine is on fire? At this point miners (that survived) care about prospects of fire being put out and maybe saving some of their collegues if that’s possible at all.