
Financial bloggers are going to like this one. Wikinvest is getting ready to release a Livequotes plugin that automatically adds a stock quote every time a publicly traded company is mentioned in a post. It auto-detects company names and adds the ticker symbol, price, and the percent change in parentheses after the name, with links to the Wikinvest page for that stock. It also can add links for financial terms and definitions such as “PEG ratio” or “price to book.”
The plugin works on Wordpress and Blogger right now, and will launch officially in a couple weeks. But Wikinvest will give 10 TechCrunch readers early access. State in comments why your site or blog is deserving and how your would use the plugin, or email Wikinvest founder Parker Conrad (parker [at] wikinvest).
The plugin works automatically, potentially cutting out a few steps for financial bloggers who often include links to stock quotes in their posts. For ambiguous company names, there’s a backup to the auto-detect feature: simply put the desired stock quote in double brackets like [[AAPL]]. It will look like this:

But instead of just spamming your blog with a bunch of links back to Wikinvest (because, let’s be honest here, that’s what this is really all about), it adds a box inside the editing pane of Wordpress or Blogger that previews the links it will add. Any links a blogger doesn’t want can be unchecked before the post goes live.
Wikinvest will soon add support for other financial quotes beyond stocks, such as for currencies, commodities, and interest rates.








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This is really excellent. While I don’t think crowdsourcing is an intelligent way to pick stocks, Wikinvest continues to impress me with their technology.
Wikinvest Thanks you … http://tinyurl.com/4rdhmc
wELL DONE wIKINVEST!
I’m wondering if it’s really possible for a person to type a sentence and submit without noticing something like this.
Case aside, I got to agree! I am really going to give this company a look… now is the time to buy as there are huge discounts all over the markets right now!
Jon
http://WoodMarvels.com - Create Unique Memories!
Law Shucks (http://www.lawshucks.com) is a new blog aimed at the lawyers in (or refugees from) the big law firms servicing public companies.
Many of our articles would be nicely enhanced by high-level, up-to-date ticker information about the clients. Frankly, it’s a useful reminder for many of the lawyers that their work extends beyond just the paper in front of them to the actual effects in the market.
We would use the plugin on http://www.Starbucksters.com to track stocks of coffee companies referenced in our Starbucks blog!
not sure Wikinvest is attempting is really attempting to pick stocks via crowd sourcing (like Piqqem, say). Just providing better info from the crowd (more like Wikipedia).
Cool chart/price embed. This has been an issue for awhile with smaller sites who can’t afford to license the data. FinancialContent has been giving this away with a rev share for years.
We created some tagging guidelines for tagging companies in RSS a few years ago, but we never built any plugins to do it automatically. The plugins are a welcome addition, I think this will be a welcome addition for content producers.
-Mark Dierolf
FinancialContent
Very cool! I will am looking forward to implementing this plugin!
We would like to use it to keep track of stock prices of companies provided with TARP AID.
http://www.TarpAid.com
Why would it be cool to try? Cause we’d integrate it into 30 blogs and our business portal, and potentially leverage the technology against some other deals we’re bringing in to create some really interesting contextual pages for public companies
Would love to try it out - request on behalf of sanebull.com
Great product keep up the good work.
Not good for companies such as FinancialContent.Com and QuoteMedia.com. Will be nice to have and I’ve actually been looking for such a service but not something that would be for a larger publisher.
We are very supportive of what Wikinvest is doing - we don’t have our own destination site, so a product like this wouldn’t create immediate value for us at this point.
We’ve always been a platform/integration company, not a destination site.
-Mark Dierolf
FinancialContent
Excellent solution! This is the type of value added service that makes a big difference to bloggers. Users have grown accustomed to this type of contextual stock information because large financial websites provide them. So as an independent blogger, you have to match what the market offers despite the lack of resources that large financial publishing houses possess. This is one more way to level the playing field.
I would use it on both my English and Spanish language blog: http://www.DINEROyCREDITO.com and http://www.YourMoneyWeekly.com. This would allow you to see the results in both languages. My SPanish language blog is popular with U.S. Hispanic audiences. Both provide readers with independent, practical financial information.
How will this work with exchange fees - do bloggers etc run the risk of being charged?
Dow Jones is the only source whom charges on a per-website basis. Nasdaq, NYSE, Amex, and the OTC markets don’t charge on a per-website basis.
As long as you don’t put the DJIA or more obscure data on your site, you shouldn’t have any problems.
-Mark Dierolf
FinancialContent
Dow Jones is the only provider we work with which charges on a per-website basis.
Nasdaq, NYSE, Amex, and the OTC markets do not charge on a per site basis. The vendor pays a yearly license fee but their are no per site fees.
Bloggers should be safe as long as you don’t show the DJIA.
-Mark Dierolf
FinancialContent
Looks like a cool solution, I work for http://panels.net so I use that solution for my blog as it has up to date financial information (and more) about companies, schools, etc. I like http://apture.com for highlighting multimedia content… whatever solution you use it is definitely nice to have these links added automatically.
If you are a reader and looking to have this kind of information inserted check out this browser plugin: http://mashlogic.com
Cheers,
Kevin
Interesting but this could really slow down a website and not sure if it will be compatible with all blogging systems.
Kontera is famous for causing websites to crawl by analyzing all the text of every post.
And Wikinvestor has a plugin now for showing content that only works with the 5 most popular blogging formats.
Good questions on speed - but I think you’ll find the plugin is quite snappy. For one, it only needs to parse the text once - when you save the post - not everytime the page loads. Second, data transmitted for a stock quote is quite small. And Third, we designed the plugin so that the stock quote loads only after the rest of the page - so it won’t slow down your page or site. Usually this happens within milliseconds of the page load…
Zack/Mike,
As CEO of FinancialContent, I’ve had the pleasure of working with the Wikinvest team and watching them grow. Demand for financial news and market data continues to skyrocket as the economy and the financial markets take the spotlight. This tide has lifted all boats.
However, there are differences. FinancialContent looks to satisfy a different segment of the market. We work with businesses and publishers to create powerful solutions with a high level of customer service. Also, let’s not forget that financial data unless licensed is not for commercial use.
Like many of our peers, we are constantly innovating which will be readily apparent with our upcoming product launch in January 2009.
In the meantime, I am glad simply to see online financial media in the news. Feedback like yours help all of us in the industry better serve our clients.
Happy holidays,
Wing Yu
CEO, FinancialContent.com
I would love to try this promising plugin on my site http://www.forexcrunch.com
Of course, I’m waiting for them to support currencies…
I write a daily blog targeting Purdue University students studying Entrepreneurship & Innovation and Marketing. I would like to use your Wordpress plugin to provide incentive for students to actually seek more information about companies.
Looks interesting. Looking forward to checking it out.
nice web-page, what about link exchange with my one:
http://www.best-movie-quotes.com
just let me know via mail…
cheers
lae