Yeah a new player is coming… mypepo.com it not only sounds very catchy but it looks Awesome!!!

Take a look at mypepo.com – It is an Open Source Social site using state of the art blogging platform WordPress. Currently in Beta and far from what they claim it will be but it looks and acts like nothing you’ve seen before.

I really see a potential here and a threat to MySpace ‘Out of Control’ and Facebook ‘Biggest seller of your Privacy’.

Franck

Yes, the reports are great, but lately they haven’t become available until midnight (PST) a full day later. So, if you’re on the east coast, reports for today’s (Friday) data will come in at 3:00 am on Sunday.

Also, while the ads are fairly easy to set up, they don’t always get approved quickly, particularly on the weekends.

They’ve come a long way, and I like the direction the platform is going in, but these issues are definitely troublesome.

I received an e-mail from the MySpace Ads team that said :

Presently, the MySpace MyAds beta Service is available only in the U.S. You must provide a credit card issued by a U.S. bank and have a U.S. billing address to participate.
It is not known at this time when the service will be expanded outside of the United States. However, we are aware that there is world-wide interest, and we are working to create international options.”

I hate being discriminated against based on location. I can’t imagine I am the only advertiser keen to do this either.

Advantage Facebook, no doubt.

The amount of click-throughs reported on MySpace is different from the amount of referrals that is reported on my Google analytics page for my site.

Is this normal? Am I the only one with this issue? Am I looking at my stats wrong?

Simple..

1. As a publisher, they help you save money by cutting out the middleman. Myspace and Facebook have certainly realized that truth.

Why hand over more money to Google when you can hold more for yourself with a bit of technology.

2. They are lot more efficient way to reach the long tail of small and mid sized advertisers that will continue to spend during a recession.

Large advertisers will cut back spending or focus on the largest sites (Yahoo, Myspace etc), while small and mid sized guys will fish for bargains on other sites. You clearly cannot serve all these guys without automated technology.

I reckon that we’ll see more cool ad management services like OpenX and the new Trafficspaces that make it easy for publishers to take control and in the case of the latter, allow you to brand the advertiser frontend to match your site’s design.