Video search on YouTube accounts for a quarter of all Google search queries in the U.S., according to the latest search engine numbers from comScore. Its monthly qSearch report, which was released on Thursday night, breaks out the number of searches conducted on YouTube. If it were a standalone site, YouTube would be the second largest search engine after Google. More searches are done through YouTube than through Yahoo, which has been the case for the past few months.
Christa Quarles, an analyst at Thomas Weisel Partners, writes in a report:
YouTube continues to be a standout contributor for Google generating 2.73bn searches in the U.S., up 8.5% from 2.52bn last month and up 114% from 1.28bn in November 2007. YouTube currently represents 25.4% of U.S. Google site searches compared with 17.4% in November 2007 and is larger than all of Yahoo based on total U.S. queries in November.
The comScore numbers show healthy growth in core search activity as well (stripping out video search, map search, etc), especially for Google. Plain-vanilla search for Google grew 32.3 percent annually, compared to a 29.6 percent growth rate in October. Perhaps all of that holiday bargain hunting is helping.
Google’s core search market share (which does not include YouTube) edged up 0.4 percent from October to 63.5 percent (and up 5.9 percent year-over-year).
Yahoo’s market share of core search queries was 20.4 percent (down 0.1 percent from October, and down 2 percent year-over-year) and Microsoft’s was 8.3 percent (down 0.2 percent month-over-month, and down 1.5 percent year-over-year). See the tables below.
surprising.
Wow, Ask above AOL? News to me
Simply awesome performance as a company… great products, great strategy, great team …. and the list goes on…:-)
I can only dream of what next 10 years are gonna be like.
Cheers,
Marvin
http://www.latticepurple.com
ok i’m lazy a bit…but HOW accurate IS comscore to begin with?
That’s fascinating… never considered YouTube to be more popular of a search engine than Yahoo. Great research uncovering this trivia!
Jon
http://DreamClue.com …get the message!
I think this just shows how quickly a new and disruptive website may be able to change the search industry. Definitely shows that the competition for search is not dead. Too bad facebook sold their search out. Could have been the next search giant.
Wow! Youtube sure is racking up some awesome numbers. Wonder how will they monitize all this.
They already make money from the advertisement, my question would be are they breaking even with the major bandwidth cost.
Its amazing to see much of the Internet belongs to Google.
I doubt the credibility of this Comscore…
this is because Live Cashback is supposed to show lots of hits dues to thanksgiving…
I wouldn’t count on it. I personally feel that the Live Cashback system as a search engine is biased and flawed. So, what I do is I research my products using Google Product Search… when I find what I want, I look up that retailer on the Live Cashback list… and click through to that retailer so that I get the discount/cashback. Then I make my purchase. So, I essentially use Live Cashback for the discount and use Google for the search.
A right thing google has done
I’ve seen youtube slowly take over google, you can find them on every search.
Well I think the reason was because Google was going to acquire YouTube. Tons of people use YouTube.
How do they explain all of the black eyes on monday morning??
Guys I told you before, internet is chancing from text & pic. format to embrace video more and more. That’s why youtube is increasing its’ share in searches. Also keep in mind that searches in social media is skyrocketing right now. In 2009 socialmedia site searches will be an important portion of the core searches. I wished to have stats on these as well.
That doesn’t surprise me. I am constantly ‘googling’ things but I think that yahoo has the best email service.
By the way, I love your youtube downloader! Because my flash player won’t work I can’t watch videos online and now that I can download them I can watch them all the time!
Thanksss.
This is a sad day for the Internet.
wow sounds interesting does that means my limo hire website doesnt even generate 1% from google search for limo hire in london.
I didn’t even know you could search from YouTube! I’m a live user myself.
I think they are talking about people going to YouTube to search for videos hosted by YouTube, not necessarily people going to YouTube to search the whole web.
I have my doubts about some of the analysis of this data. It states that YouTube consists of 25% of searches throughout Google properties, not 25% of searches throughout the U.S. Given this, since Google properties have about 63% of overall searches in the U.S., breaking this out would mean that Google (minus YouTube) would have about 48% of searches throughout the U.S. and YouTube would have about 16% of searches throughout the U.S. This doesn’t put YouTube in 2nd place ahead of Yahoo! at all. It would put YouTube in 3rd place just behind Yahoo!… but still ahead of Microsoft, Ask, and AOL — combined! This is still quite an accomplishment.
AdSense and AdWords reporting interfaces are both currently down.
You should check out web search share (which is actually monetized and therefore is what really counts). Yahoo added 26 basis points this month compared to Google’s 22 (MSN and Ask lost about the same).
i wonder why comscore keeps ignoring my website for limo party bus i keep waiting for them to say something similar for my site, is that what’s called wishful thinking
ya tats obvious tat youtube attracts with flashplayer tat plays instantly.as we know rome was not built in a day,now its the time of youtube to celebrate
regards
aartha
My hotdeals for today
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It makes sense. People love TV, and a picture is worth 1000 words. If they improve the quality of the video (make HQ the standard, for example), it would be even better.
Pat OMalley
http://www.patrickomalley.com
This is so much believable. I search so much of youtube; My second individual ranking after Google goes to youtube only. visit http://www.callsavr.com/
A lot of people trust You Tube, unlike the search engines, we have had many inquiries from You Tube about limo hire, but l do not mind where the clients find us as long as they do.
You Tube helps Google remain the number 1 search engine in the world.
The problem is when they created the new algorithms, they took so many defining factors, links, quality of links, where the links came from and importance of the URL and traffic, because You Tube is so large and attracts so many visitors and has so many links, it will more than likely cannibalize the search results, Google will not care as that will mean more and more companies will have to use the ad words, instead of seo companies, and the only search engine optimisation companies that will survive this will be the ones who can actually deliver the service.
So what you are saying that the chances of me getting myself to the search engines in the future could nil.
SEO will never go away. It will only get more sophisticated so don’t worry.
This is very true, l have seen it happening.
Will it then be soley down to SEO companies? I have to say, unless your up to speed with the latest, it looks as though, the average man doing his own SEO will be a thing of the past.
In the world of seo news, this astonishing.
YouTube is a very big site in the UK. Lots of people are using it every day and we post our limos stuff online.
Defenitely a higher percent then I would guess but not surprising when you think about how a viral video can blow up compared to most other formats.
The next step will be 3D searches using 3D models. Videos and Youtube is so web 2.0.