Burger King launched a new brand of perfume today called Flame by BK. “The Whopper sandwich is America’s favorite burger. Flame by BK captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat.”
My guess is that the controversial advertising agency Crispin Porter + Bogusky is behind the new perfume, which apparently is actually for sale for $3.99 (but sold out). I’ve emailed Crispin Porter for a comment.
The firm is famous for creating the Subservient Chicken for Burger King. But they were also behind the ridiculous Microsoft advertisements featuring Jerry Seinfeld and some exceptionally bad Ask.com commercials.
Microsoft is now selling retro tshirts, so it looks like they’ll try just about anything.. Maybe Crispin can get a twofer on this idea and talk them into selling Eau de Windows Vista as well.
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please tell me it’s April 1st today…
Seriously, what’s up with TechCrunch lately? A few more articles like this and I’m unsubscribing from the RSS feed.
unsubscribed!
Maybe its a marketing ploy to appeal to the masses…
I’ll wait for them to come out with KFC.
They’re actually selling it, but I prefer some Sex Panther Cologne, myself. (they’re actually selling that, too) http://www.sex-panther.com
AWSOME ! … I allways wanted to attract more dogs in the neighborhood. Whats next ? A little Tree air freshener with “Deep fry” smell ?
Champion C@rşı >> http://tinyurl.com/4rdhmc
Interesting. I wonder now if there is “Eau de Armpit” of “Whiff de Armpit” Most women like the musky odor of a sweaty man’s body…
It could also be a mixture of “Flame” and “Eau of Armpit.” –Spray a little on you and go watch “Earl” You would need a stick to fight the trailer park women off…
haha damn cool !
Shouldn’t their site (www.firemeetsdesire.com) be http://www.firemeatsdesire.com ?
No Hot Girl Promoting this Perfume?
Do you want medium or extra hot?
you are extra hot
Crispin Porter + Bogusky are on to something. The Bill Gates/Seinfeld ads, although kind of off the wall, had some value for Microsoft –Not so much for Vista.
The “Flame” spray is a joke, but many guys will buy it. which is the [business] point.
i don’t think the business point of the perfume is to sell perfume.
What in the world does this have to do with tech startups? Man, this blog is really going downhill these days. unsubscribed.
this is related to the IT field: I was going to pour some crazy glue on one the [stupid] VPs keyboard tomorrow, but I’ll wait until I can get my hand on a can of Flame. I think is more elegant this way….
And how the hell did you manage to make it look like Mike’s own comment
. If TC is drawing the green line (One used to indicate that its from a techcrunch editor) based on just the author’s name and his email/website thats just lame!
The flame spray should fizzle out. There are so few BK’s in my city now and most of them are run down.
yeah, BK has really gone downhill these days. I’ve unsubscribed.
I don’t know if this is intriguing or disgusting.
I mean meat smells good. Do I want a girl to smell like it though…
You wouldn’t. I wouldn’t –However, one of my friends is dating a girl [5'4" - 240 lbs] who is always chewing on something… She smells like BBQ!!!!
What can you do? Love is blind+deaf+stupid….
I think Michael Arrington should consider launching a new blog for things like Lois/Burger King/Microsoft bashing and maybe just leave TechCrunch to the tech news…
“… is a weblog dedicated to obsessively profiling and reviewing new Internet products and companies. ”
– and his opinion of Burger King fragrances.
add Loic Lemiur/Seesmic/PR rants and other to the list, pretty please.
then TC would rock
OMG I AM TOTALLY GOING TO GO TO BURGER… oh, wait - I won’t. Sorry, CP+B, but the whole “shock and awe”/get attention marketing shit is really stale. How about convincing your client to sell food people over 17 and making more than $30k a year want to eat?
great now i can smell like nasty meat all day, this is the worst idea ever.
Sold out, eh? What’d they make, like 10 bottles?
hahahah guess people want to smell like butchers
If this thing comes to Bulgaria, especially Sofia, it will be the great day of the homeless Dogs :). Or it can be used for catching them all at once.
You guys are dreaming, no one is going to buy it.
it probably will die as unwanted product.
Almost as bad as Harley Davidson’s cake decorating kit…. What the fuck is up with these people man? PERFUME that smells like meat?
its a joke. people laugh at jokes. people like the person/thing that made them laugh.
bk fanatics eat this stuff up, and become walking billboards for the brand.
ideas like this are genius, and the reason cpb is revolutionizing advertising.
I’ve smelled it. It doesn’t smell like meat. It smells like the disappointment of youth. But I bought one, because giving this as a gift is hilarious. The stockings are going to stink this year!
Intriguing, and it ties back to Seinfeld, when he was chased down the street with meat in his pockets by a pack of dogs.
But do they have a whopper w/bacon version?
Have you guys seen the little web movie BK did with the Whopper Virgins? I think CP+B did that too… its almost as brilliant as this.
I think that you have to block this really stupid and annoying person who cries “Unsubscribe”every time a good and valubale story is published on techcrunch.
Just block him! Or terminate!
Great stuff…what a joke
Υπουργείο Εξωτερικών. Λογάριασαν χωρίς τον ξενοδόχο επίδοξοι Πρέσβεις εκ Προσωπικοτήτων, Πρέσβεις επί τιμή, γηραλέοι συνταξιούχοι Πρέσβεις τους οποίους επαναδιορίζει στο ΥΠΕΞ η Ντόρα Μπακογιάννη, εν είδει χαρεμιού, σύμφωνα με διατάξεις που υπήρχαν στον Οργανισμό του Υπουργείου Εξωτερικών και επαυξήθηκαν στο πολλαπλάσιο με το άσχετο νόμο 3712/2008. Στην ιστοσελίδα http://www.equal-rights-greece.com ετοιμάζεται η καταγγελία στην Ευρωπαϊκή Επιτροπή (ταυτόχρονα σε Βρυξέλλες και Αθήνα, Λ. Βασιλίσσης Σοφίας) για μαζική παραβίαση εκ μέρους του Υπουργείου Εξωτερικών της κοινοτικής οδηγίας 2000/78/ΕΚ που απαγορεύει διακρίσεις λόγω ηλικίας κλπ στην απασχόληση και εργασία.
Σημειώνεται ότι το Υπουργείο Εξωτερικών, εν μέσω οικονομικής κρίσης, και ενώ κάνει μύριες όσες διακρίσεις στα όρια υποχρεωτικής εξόδου από την εργασία λόγω ορίου ηλικίας (για άλλους στο 60 έτος που τους έδιωξαν και αμέσως μετά κατάργησαν τη διάταξη, στους διπλωματικούς μέχρι το 65ο και σε άλλους στο 67ο), τώρα φέρνει από τα γηροκομεία υπέργηρους συνταξιούχους Πρέσβεις 80 χρονών, για να τους ταϊζει με χρυσά κουτάλια από τα λεφτά του ελληνικού λαού.
Στην προσφυγή, στην οποία τηρείται εχεμύθεια ως προς το όνομα του καταγγέλοντος (αν ζητηθεί), αφού θα κυνηγηθεί από την Ευρωπαϊκή Επιτροπή το κράτος που παραβιάζει το κοινοτικό δίκαιο και πέσει «καμπάνα» και παραπομπή στο Ευρωπαϊκό Δικαστήριο, θα χάσουν τον ύπνο τους οι επαναδιοριζόμενοι μετά τη συνταξιοδότησή τους Πρέσβεις. Έχουν δηλώσει συμμετοχή και υπάλληλοι τόσο του διπλωματικού κλάδου και λοιπών κλάδων του Υπουργείου Εξωτερικών και απλοί πολίτες που φυσικά και έχουν «έννομο συμφέρον» για να κάνουν την καταγγελία.
Για δηλώσεις συμμετοχής στην υπογραφή του εντύπου της καταγγελίας, δηλώστε στο
http://www.equal-rights-greece.com