As is often the case, a startup comes up with one idea and then quickly realises there is a better model. UK startup Skimbit started out with a decision-making tool with affiliate links, but has now realised the method used to aggregate those affiliates could be offered to other publishers. Similar schemes leave little room for editorial control, but it’s new Skimlinks off-shoot aggregates 11 affiliate networks and puts publishers – blogs, forums, web apps – in full control, in return for a revenue share.

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