Only the Danish could get away with something like this (but how great would it be to see Amazon do commercials like this). Danish ecommerce site Fleggaard recently made the commercial below. I don’t know if it was shown on Danish television (I’m trying to find out), but I wouldn’t be surprised.
It most definitely contains nudity and is NSFW. I think it would be just as good without the exposed breasts, though. If you don’t watch it, the highlight is that dozens of topless Danish women link hands during a skydive to advertise a Siemens washing machine for 4,999.00 DKK, or about $900. It doesn’t seem like such a great price, but I’ll buy one anyway if they deliver to California.
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This commercial isn’t aired on Danish TV, they got another one, referring to the online WebAdd though!…
Great Add
Their slogan is “Just over the line” referring to the “boarder” between Denmark and Germany - And too their commericals… 
(Danish shop, located in Germany)
This is just obscene, decadent and wasteful.
Exactly what we needed.
And you are a complete and utter prude.
Obscene…! Do you know what obscene is? Certainly not naked breasts. Get real…..
Apparently fxc and Joe East dont ‘get’ sarcasm.
We have no idea if that was “sarcasm” or not. He’s an idiot if he thinks people can read his mind - and so are you.
It IS vulgar!,, I watched it 12 times just to make sure my opinion was correct!
Ha ha ha. You’ve got humor
I liked the commercial too, and thought it was the best ever made. It´s almost like a movie the way they build up the commercial, and then it ends with a message to buy a washing macine. It is genious.
My favorite part was the grin on the pilot’s face just before he opened the rear hatch.
I had to watch it repeatedly and diligently just to make sure that there wasn’t any obscene content. Now, I have to go shave the palm of my right hand.
Those were gret!!!
Those Great…
It’s not the first great commercial they’ve made:
http://www.youtube.com/watch?v=k1w4lL2tm4M
OK, at first I was like, “best commercial ever”, come on you know how many times I’ve heard that before… but to satisfy the little voice in my head saying you never know it could be… I decided to check it out..
And let me just say I will never doubt you again TechCrunch, hands down the Best commercial I have ever seen… Priceless..
It’s pretty good but I rather like this commercial more… more into the season
http://buzvia.com/N6M7O
Biker Clause by Harley Davidson is a tough guy to beat!
Jon
I think it’s funny to think about this commercial without breasts. These body parts are common in Europe and there is no reason to hide them
don’t understand why american society can’t learn to accept them as perfectly normal
You have other stuff in US which is perfectly normal. Homosexual people in all types of mass-media for example.
It’s all the feminazis in the workplace. Can’t do anything any more without fear of it being sexual harassment.
There was nothing ‘normal’ about those breasts.
Thank you, Monkey. Everyone else, please disregard American Man. We are not all so angry, especially not at women.
I’ve always accepted them as normal…and delightful!
Albert,
I think you need to purchase a vowel for your last name there, mate.
Cheers,
Ian
and these “body parts” are only normal in Europe??? Well well well … I am happy I am born in an European country
I wish I could do my laundry everyday..!!
No wonder TC50 was so bad — if this is the taste you have developed.
Oh. uggh. bleh. yuck.
Awesome…just…awesome…
Truly a sad day when this sort of thing makes it onto techcrunch.
I guess you need those RSS Feed ads to play for something
Quite simply the best TC article ever posted.
What those have to do with a washing machine, I don’t know and I don’t care.
They are artificially manufactured as well. (yawn)
Clearly, commercial czar is gay. TC’s taste is great!
Clearly you are gay, and have never seen the real thing.
(p.s. we are in the 21st century, we accept you for who you are.)
NSFW = Not Suitable For Women?
Four more at: http://www.abbreviations.com
NSFW = Not Safe For Work
For an abbreviation master…. you sure do suck at them.
Yeah right. For what naked people parachuting REALLY looks like check this and try to keep a straight face:
http://www.youtube.com/watch?v=GA4HvX_fXUE
Now this is a funny video. Awesome.
I was kinda down lately, but I can always count on my feed read and TC to splash me awake. As an ex-sport skydiver, I even enjoyed this CGI version of naked jumps (there are some records for nude skydiving, I think USPA has some stats.)
Sometime its good to have a little fun in your work. Made my day!
This post can’t survive with this title to be posted full of good ads:
http://www.snotr.com/video/934
thats what i am talking about…
Check out the best Ads of 2008 here -
http://admanspicks.blogspot.com/
Awesome!
I liked the Pepsi vs Coke campaigns. Some things never go out of age. Right?
Let’s all say a little prayer and hope someone slips this in at the Super Bowl.
Amen.
Damnit, now I have to go change my pants
Jizzed did ya?
Just 2 words: sexism and brainless
But none of those disqualify something as a good commercial. This one wasn’t that great, IMHO, but not for those two words. Now, maybe my comment is also sexist and brainless, but meh, we are on TC, aren’t we?
brainless sexism sells…
and this IS an ad.
Pretty funny, I think. A lot of Danish women may be getting a washing machine for Christmas this year.
You are a queer.
Why do you say that? And who cares if they’re queer? (the year is 2008, are you awake yet?)
Only an idiot thinks that it’s a good commercial. Read some Ogilvy books. The company and the product don’t get remembered with muff loaded commercials.
Oh yeah? Commercial with beautiful nude skydivers.
Semens. Washing. Machine.
There ya go!
And:
Fleggaard. Just across the border (to Germany from Denmark).
Yup. I remember too, and with a smile on…
I’m a male and i think this is plain sixism. Why isn’t the Lady well dressed and the guy flying around with his penis?
Next one will be with a fully dressed woman and lots men of naked men doing syncro-swimming. Once it aires me guess is every few women will complain….
Did someone hack TechCrunch and posted this as Michael? It is the only explanation I can imagine at the moment.
Out of all cheesy things I have seen use that music…. This comercial was the best use of that music ever!!!
Sorry Michael, you made a mistake in the headline. You didn’t mean “best”; you likely intended to say “pointless and sexist”.
I know how that happens though; don’t worry about it. Sometimes I too stop thinking when bombarded by boobies.
i bet there better than a “maytag.” bought a new one from homedepot and it failed in 8 months. warranty man says transmission out, replaces it and it still dont work. says will be back with more parts. it is refreshing to see a company that will put everything behind its products.
NakedLocator.com - radical tranparency
Thats how us Europeans do…
You mean all young women get boob jobs? I thought you were leaving that to Los Angeles! Don’t pick up our bad habits.
Wow didn’t expect to see TV post something as sexiest and offensive as this.
Way to lose your female readers.
Next time think before hitting the Publish button
The only sexist one is you if you think female nudity is “sexist.” Fact: studies show that both men and women prefer to look at the female form.
Wrong.
The ad is sexist because it uses the women in the commercial for their “nudity.”
It then suggests that the woman at the end should be embarrassed because she exposed her genitals in addition to her breasts.
This commercial commodifies women and degrades them.
Don’t even get me started on why the women all have to be tall, tan, large-breasted, caucasian-looking, and in high heels.
Try watching this…
http://www.youtube.com/watch?v=GqYw5RwOtbo
Esspecially i would like you to notice how mom checks out buffed guys at the beach…
Well… This is how Denmark is…
Instead of telling men NOT to be sexist, we allow the women to be sexist also!
NOW THAT’S SEXUAL EQUALITY!
@Al - Actually, the ad uses the nudity for the humor factor and plays on male stereotypes; namely, that the average male will notice and exposed breast. You will note that the people on the ground started looking up long before people would have noticed a reason to look up.
Also, even in countries where women commonly walk around topless (e.g. most of Europe) exposure of the genitalia is still considered something to be avoided. That is also a bit of a cultural joke as most women world wide are generally more comfortable exposing their breasts than their genitalia.
The only reason we have some much fear of ‘Sexual Harassment’ is because Women used to not be able to do much. And with everyone else who was once not given as many rights/respect/etc, now its gone through their heads as the ‘War against Evil!’. The reason most of America will never be truly indiscriminatory is because people take things to far. You can ask to be treated equal, not better.
Chaca - I basically agree, but the pendulum must swing. we can’t have change without radical thought. they will ‘come to,’ it’s happening now. unfortunately, I don’t think any of the world will ever be truly “indiscriminatory.”
oh, and p.s.
stereotyping -> prejudice ->racism ->discrimination.
Good luck.
x
Calif Girl
In Denmark/Europe this is good humor, no matte if you are a boy or a girl. My friends, mother, granmother ect. and I have all watched this commercial and we all loved it. this is just great humor, and there is nothing more to it. don’t make a lot out of nothing. Naked girls in funny situations sells.
That lots of people like it or find it funny doesn’t make it exempt from sexism claims.
Kx
@Kathleen - Depends upon the country you are in. The rest of the world does not use the same set of social norms for what is defined as “sexist” in the United States.
Unrealistic.
This is what happens in real life when women skydive nude.
Gak, it wouldn’t let me put an image in…
Here’s the link.
http://www.leatherdonut.com/po.....ydive-nude
now, michael, do you miss your danish ex?
/n
First, this is completely irrelevant to TC’s area of coverage. I thought your standard was higher.
Second, it’s a sexist commercial, portraying women unrealistically…
yes, well, besides that it’s awesome.
Mid life crisis?
Nice job perpetuating the whole “masturbating tech dweeb” stereotype, Mike.
Well done - hope you made it to your bathroom in time.
Michael, you are back on my good side. Please post more sharp replies in the comments.
For pete sake. He put in it that it was NSFW and nudity! What else do you expect him to do? Its an awesome commercial. If you don’t want to see NSFW or Nude material, learn to read the post
Maybe unrealistic for you, not for me.
The best belly flop into a pool I’ve ever seen.
Amazing. It has boosted my likeliness to buy their product by 30%.
If I’ve lived in that area, I would probably buy one too.
nah .. and not worth a second look
They should air this during the Super Bowl. It would blow Janet Jackson out of the water!
seriously guys, is a really BAD commercial. Its just only boobs
Only in Europe. Michael if you buy one I want an ‘unboxing’ video ;-).
The kid in me says, “Boobies!” But the man in me says increasing numbers of women are becoming the targets of rape and violence at alarming rates worldwide. But the kid in me says, “Shut up! Boobies!” sigh. Yes, boobies.
Gross.
Perhaps the worst commercial ever for me, and probably for a lot of other people, too. Something unoffensively funny like the CareerBuilder commercials has a much better chance of being universally the best commercial ever.
MA would buy one…. key word being if “THEY” deliver
Parachuting in high heels brought my suspension of disbelief crashing down.
Wow! I want to move there just for the commercials!
I love her pulling a g-string instead of a ripcord.
I’m looking at this advert in a London restaurant and have just realized that famous feminist Germaine Greer is sitting just five feet away from me. Wonder if I should get her take on this?
Michael FTW
What a crock of fake-titted shit. Fuck-all to do with the product, unimaginative and rife with unrealistic images of women. Scandinavia, I would have thought better of you.
You, my friend, don’t seem to know dick about Scandinavia, or rather Denmark which is where this commercial is from. Denmark is part of Scandinavia, but I think the other countries want to be left out of your flame
Unlike quite a few americans (from what I can tell), we have a more relaxed attitude towards breasts - we don’t believe that kids will die if they accidently see a naked breast on TV
And you know what, Danes have in numerous studies been found to be the happiest people on earth.
Basically, relax and have fun - you only have this life
Try watching this…
http://www.youtube.com/watch?v=GqYw5RwOtbo
Esspecially i would like you to notice how the mom checks out buffed guys at the beach…
Well… This is how Denmark is…
Instead of telling men NOT to be sexist, we allow the women to be sexist also!
NOW THAT’S SEXUAL EQUALITY!
First of all, this commercial definitely would not be as good w/o the exposed breasts. Second of all, the video player is called LOAD. TechCrunch said LOAD.
Loosen up people. I still don’t get why Americans are so sexually repressed.
Sexual repression and sexism are really different things.
Then of course, I hate to even have to say that. This sadly feels like that scene in Spinal Tap where the simple rockers just can’t quite fathom why sexy is okay and sexist isn’t.
Ugh.
“America was founded by a bunch of prudes” - Euro Trip
Get over yourself self righteous preacher guy. You shouldn’t take yourself so seriously, no one else does. Besides, you might think your insights are profound, but you are only stating the obvious.
“Self righteous preacher guy”. Yup. That’s me.
Wow! Clever rebuttal!
I love it and still respect all the women I’ve worked with and for as well as my wife and female friends. Healthy hetro males are for the most part dumb and visual. nothing wrong with that.
If you’re mad or offended, go find the ladies in the commercial and tell them how you feel about augmentation and sexism. Perhaps you convince them to join your movement and stop participating in videos like these.
Bottom line - if people liked seeing naked guys as much as we do naked women, it would be out there more.
Thank you, TechCrunch! Now I know how to advertise my new startup to VCs!
Sex always sells. Even I like this commercial