MySpace, in an all out war with Facebook over this year’s prize (socializing the web), is relaunching their Data Availability product today under a new name and announcing some snazzy new partners.
Goodbye, Data Availability. Hello MySpaceID.
Along with the renaming ceremony, MySpace is also announcing two new partners: Netvibes and Vodafone (the latter is an interesting mobile play for MySpace).
MySpaceID is roughly analogous to Facebook Connect, which had their own coming out party last week. Sites can add various elements of MySpace ID to allow their users to log in via their MySpace credentials, display their profile information, and find MySpace friends who are using those sites. Starting early next year, MySpace says, they will add the other features that Facebook Connect has now, such as publishing activities from partner sites to MySpace, and syndicating MySpace activities to partner sites. MySpace will also allow partner sites to take new user registrations beginning with their MySpace credentials and basic profile information.
The crucial difference between MySpaceID and Facebook Connect is the software stack. Facebook uses proprietary software and methods, although they say they will open up over time. MySpace has embraced open standards across the board, including OpenID, OAuth and Open Social. The benefit, they say, is that sites will be able to implement other competing services that are also on the open stack with few implementation changes. Yahoo, for one, is rumored to be taking a similar approach.
MySpace also plays nicely with Google Friend Connect, allowing users to log in to sites that have implemented Friend Connect with their MySpace ID. Facebook stubbornly refuses to play ball with Google – they seem to want that direct software connection with partner sites.
It’s clear that small sites are eating this stuff up (hey, we launched Facebook Connect the first chance we could). But the larger guys are taking their time. MySpace’s original launch partners – Twitter, eBay and Yahoo – are yet to implement it. And few of Facebook’s original launch partners have shipped the service, either (Digg is rumored to be waiting until at least the middle of next year).
But one key feature of both products – the ability to tell MySpace or Facebook a user’s email address and get back all of their friends on those services – is likely to quicken the adoption rate by large partners. They want to fill out their social graph as quickly as possible and link up all those users as friends. Both of these services make that happen.
Screen shots of the details of MySpaceID are below. I’ll be interviewing MySpace COO Amit Kapur on Tuesday morning in Paris at the Le Web conference as well, and MySpaceID will be one important area of the discussion.
honestly so far this facebook connect addition on tech crunch has been nothing but spam with 99% of responses being as follow. hi just a test, just testing to see if it works and not even addressing the current article. this whole data portability is bs for me and pretty useless and just another web fad to get vc money poured into them as companies build startups around it. while you may get more responses to an article the quality of responses goes way down as a percentage and end up turning a beautiful blog like tech crunch into a glorified im service where the typical responses are lol, lmao ,omg .
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lol
thanks
Sorry, so funny, i had to LOL. Am glad I’m not using Facebook Connect.
I noticed the spam are increasing on TechCrunch with the introduction of Facebook Connect. These Facebook users are idiots.
For the first few days(maybe weeks and then months) it will be like that. People will test out the feautre. 99% is just exaggeration…
somewhere along this social evolution curve there is gonna need to be a strategic multichannel division between business, school and pleasure social sites. using a myspacid across multiple sites might not be a good thing for users from a pre-employment perspective.
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I would think Facebook Connect would result in less spam over time.
Once we get over the initial period of “test” posts (I don’t think “test, omg” qualifies as real comment spam – comment spam is when like Dave McClure posts a comment and links to his blog at the end) and people become familiar with the technology, I would think that when posting with their real names that people would be less likely to spam, i.e. don’t spammers usually prefer to be anonymous?
But these are facebook users we are talking about. They are idiots. The best they can do is do LOL, LMAO, lolz, and whatever.
Myspace and Facebook really have been in an all out war all year… I wonder which one will stumble first.. my guess is Facebook. As much as I like their service, I just feel like Myspace has done an excellent job lately monetizing their service and taking full advantage of their situation. I can’t really say that Facebook has done the same.
Peter
http://www.thew...ar.com/facebook
True, that MySpace seems to be doing an excellent job, but that is because it is owned by Fox interactive, where facebook is just facebook…not as much experience in the media world as Fox. MySpace is really doing well with their monetizing, Definitely agree.
Clearly an aggregator of aggregated identity aggregators will come out on top
lolz, so true, so true.
I like Myspace …
thanks
This tit-for-tat competition between the platforms is great news for developers.
This is a great win for the Open Stack, and congrats to the Data Availability team at MySpace! Hopefully we’ll see more Open Stack implementations from other identity providers soon!
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For me, Facebook Connect is way more powerful than GFC. But the addition of support for MySpace to GFC (or the same the other way round) makes it marginally more interesting. Which way is LinkedIn coming out in all this? Or Twitter (who, from what I can make out, have said they will support Facebook Connect and MySpaceID)?
Incidentally, I can’t see MySpace as a connection option in GFC yet…
Ian Hendry
CEO, WeCanDo.BIZ
http://www.wecando.biz
Interesting article
I think myspace is good for such stuff, and I use it usually!