Google is now formatting AdWords text and image ads for Android and iPhone mobile browsers. The ads can include mobile-only calls to action, and can be created from standard Google ads run on the Web. The ads will also work on other phones with full HTML browsers in the future as they become available. (Both the iPhone and the Android G1 have full browsers based on Webkit).
Vy sticking with full HTML browser phones, the links in the ads can continue to point to regular Web pages and still work in a mobile context. Advertisers can also run one single campaign across the Web and advanced mobile phones, and see where they get the best response.
More at the Google Mobile blog.
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Off Topic: When did Google start employing Androids as product managers?
No offense but , if you are so dumb enough not to comprehend this, then TechCrunch is not for you.
http://www.livbit.com
Hey, not trying to be a jerk…but could you PLEASE read your posts before publishing them!?! Too many typos IMHO.
My question is does this really matter? Aren’t people doing different browsing on mobile devices and less likely to visit ads on the smaller screen? I could be wrong, but I would think their is a drop in click through from traditional browsers to mobile browsers.
That’s the point, you will start to be served with ads that are pertinent to you being on your mobile. This will eventually turn into intense localization of search ads for when you are on the go. Restaurants, local stores, coupons from places wanting you to come in. Make sense Kipp?
Cool! Opens up some great opportunities for mobile-centric post-click marketing now too. Will be interesting to see how things like Google Quality Score apply in this new context.
Hey ! that’s cool…One can look at such stuff as the early signs of an actual “Mobile Web Generation”
Oh joy, I really don’t want to have more of the screen space wasted by bloody irrelevent ads. I can’t imagine anyone really clicking an ad on thier phone, it takes long enough to get to the sites you actually want to visit.
Ho-hum…
Steve,
I click mobile ads everyonce in a while on iPhone’s Cydia app. Other applications advertise in that program and have links to the AppStore, and if it is catchy enough it might just win my click. There is also advertisements for new cases like the iClarify by Griffin, that I’ve bought through mobile advertising. I think as long as you serve its purpose and not be intrusive, mobile ads can be very useful and pleasant.
What’s with the “iPhone and other html enabled mobile devices” in the video. Where’s the Android mention?
As a T-mobile G1 owner who held out for it, I am starting to feel a little conned for all the iPhone love that Google has been showing lately.
I was already feeling a bit sore about the obvious fact that developers love the iPhone more than the G1 but learning that Google chose to build their voice search app for the iPhone before the G1 was salt in my wounds. Perhaps it was naive of me to expect Google to compete toe to toe with Apple but common!
Google has no choice. iPhone users are a lot whinier than other smart phone users and are willing to email hate mail to Google if a web app/native app for iPhone does not work (trust me, I know because…er..never mind).
That is why Google loves us more.
She said “iPhone, Android, and any other…”
testing
thank you
http://www.eskibirsaat.com
Thanks too
Wow, stellar reporting.
A little research would have shown it’s enabled by default, giving Google an opportunity to steal a quick buck from their advertisers. At the campaign level, that’s a lot of work to disable. Bravo!
That’s another addition to the revenue generation for google. After starting adwords ads on Youtube, this is going to be useful for the next web generation. Good opportunity for SEM people.
bye bye admob (eventually)
Great ! Another reason to use Opera mobile :p
Andriod is the worst thing I ever hear of. Its good for nothing at all and has absolutely no potential. Even the iPhone is one hundred times better. With piece of crap competition like this there won’t even be a debate soon due to iPhone dominating the entire market.
I start getting “ads” of ANY type on my IPhone and I am going to be VERY upset!
jess
http://www.anonymity.cz.tc
Ooch… time for deadpool for high flying startups in this space… Admob, mkhoj, me-too-adnetwroks