There is a line in Web advertising between search and display ads, and Yahoo just crossed it. Sponsored ads that appear above or beside search results are typically text-only ads. But Yahoo is testing sponsored search ads that include brand logos, images, and even interactive elements. For instance, if you search on Yahoo for “eBay,” the sponsored ad on top includes eBay’s logo.
I checked with Yahoo to see if this was new, and a spokesperson confirmed that the company is testing new search ad units that include “images, brand icons, videos, search boxes and deep links.”
Really, when you think about it, there is no reason that display, video, and other graphical ads can’t be mixed in on search results pages. Just because Google doesn’t allow display ads to sully its search results page doesn’t mean it’s necessarily a bad idea.
As long as they are not too blaring, I think they’ll work. Any image will pop in that sea of text on the search results page. And both Yahoo and Google are already incorporating images and videos in their natural search results. So why shouldn’t advertisers be able to do the same for sponsored results?
it is not enough to stop google
because google is http://www.eskibirsaat.com
You’re right because http://www.randomsite.com and also http://www.anot...rrandomsite.com
I’m surprised it took them this long. They should charge advertisers a premium for these thought.
Not a bad move on Yahoo’s part. As with everything, it’s definately worth testing.
IMO, as far as the ad featured in this post, it should be smaller, transparent background, and no border – that’d look nicer. They way they are doing it now, it looks out of place – but maybe that is the point.
Google is pulling out all the stops to keep advertisers spending right now (beer ads) so why is it such a big deal that Yahoo is too?
They should make it like facebook, where each ad has an image, and it’s a specific size, etc. The problem is that they’ll have to manually approve the images.
Yep. Bring on the porn…
what’s new is that they’re using it on Yahoo! Search – they’ve been testing this – as well as other configurations – on partner sites and some of their verticals for quite a long time… here’s a more invasive version on Yahoo! Travel:
http://travel.y...st+minute+deals
This is not new. And these aren’t search ads. They are called “Promotional Ads” and are available mostly to companies who have trademarks-protection enabled on their brand names.
Please do some research before posting.
You’re right… I actually think that this is an affiliate link though.
I checked with Yahoo to see if this was new, and a spokesperson confirmed that the company is testing new search ad units that include “images, brand icons, videos, search boxes and deep links.”
Maybe you should RTFA before assuming that something you’ve seen previously resembles what is being show here. Unless you know yahoo better than a yahoo (or are you a yahoo?), please be quiet.
So, the blockquote tag doesn’t work in comments anymore?
Who checked with yahoo? What yahoo are you or that person referring to? I am strategic publisher with them and way ahead of the news that you guys read here. My contacts within the company have had this in the works for many months and it has been rolled out for sometime now.
Asking the receptionist about this isn’t the samething as someone who actually works on the product. So, please be quit and move along.
In the article, it is clearly stated that author contacted a “spokesperson” that confirmed the product. I doubt a receptionist is allowed to comment on such things (lol).
That you are a, “…strategic publisher with them and way ahead of the news that you guys read here.” matters not to me, b/c I am not. This blog is NOT written for your sole consumption (maybe you missed the 1.6M RSS subs?).
I wouldn’t know about this otherwise because I am not a “strategic publisher” of yahoo’s, nor do I use their search service. Personally, I think it is funny to put displays on search when this type of UI is what drove me to google a looong time ago.
I will now be “quit” [sic] and move along.
Hmm. As everyone should know, the history of advertising and marketing is the history of the manipulation of the people. Yahoo should recognize this and renounce advertising for good. I think this would cause a moral boost in their sales.
What do you people think?
NS
http://scienced....wordpress.com/
What would they be selling?
sick
Very nice to see Yahoo working on new stuff. I would have to say this is Idea from David Filo and Jerry Yang still working on innovation. On my website I am trying new things to increase revenue. I have Napster for a gift promotion that working. On my website you can have access to mobile search to seach any phone and rec information and ads on the phone. Just click on my name to see.
I honestly don’t see what the issue is. If Yahoo was trying to pass an ad off as a valid search result, then I would argue that they’ve crossed the line.
But including a small picture? Not an issue…
No. That would be their Trusted Feed Paid Inclusion program.
That program doesn’t affect your rankning, just makes the crawl more reliable for your site.
Yahoo is going to loose its real way while ı was working in yahoo ı tell them to interest with search but they said ” we more than a search website” but now?
http://www.iamlittle.net
Oh is it? Why don’t you get ‘loosed’ [sic]?
hi erick,
the title says its promotional results (not sponsored)
Good idea or not, great to see Yahoo once again pushing the envelope. Would only make sense really for the big brands whose logo is well recognised to some extent.
How is Yahoo pushing the envelope? Other listing providers have been doing this for years!
Yeah, listing providers have, search engines have not. This can prove quite effecive in luring the big brands in whose logos are widely recognized.
a innovation for yahoo ? waiting for it
Jee Yahoo!, Fix your SE first.. “XD”.
I gave up on Yahoo a long.. long time ago…
AOl has been doing this for YEARS.
nice
This seems like a no-brainer of an idea. I would rather click on a shiny ad than a text ad that I have to read.
l hate yaho
http://www.eskibirsaat.com
MIVA (formerly espotting and FindWhat have been doing this for nearly a decade now and still continue to do so. When will Yahoo become creative again and come up with something new?
A great idea from Yahoo.
If done correctly it will blend very well they should aim to have it blend into the search engine and this will also enhance the clicks on ads.
The traffic from Yahoo is often under rated in the world of ppc marketing from my opinion.
Hi
Yahoo is pulling out all the stops to gain marketshare.
The best part of this is that since it’s a graphic, it will probably be caught and blocked by Adblock plus. Awesome.
It’s about time!