Comments on: Sneakerplay, Social Network For Sneaker Heads, Shuts Down http://www.techcrunch.com/2008/12/02/sneakerplay-social-network-for-sneaker-heads-shuts-down/ Startup and Technology News Thu, 26 Nov 2009 18:22:13 -0800 hourly 1 By: Mystery PE Fund Throws A Lifeline To Niche Social Network Sneakerplay | Programming Blog http://www.techcrunch.com/2008/12/02/sneakerplay-social-network-for-sneaker-heads-shuts-down/comment-page-1/#comment-2673426 Mystery PE Fund Throws A Lifeline To Niche Social Network Sneakerplay | Programming Blog Fri, 27 Mar 2009 15:28:36 +0000 http://www.techcrunch.com/?p=31486#comment-2673426 [...] fund has picked up what was left of Sneakerplay, the social network for sneaker fanatics that we deadpooled late last year when its founders pretty much abandoned the service (but kept the website online, hoping for a [...] [...] fund has picked up what was left of Sneakerplay, the social network for sneaker fanatics that we deadpooled late last year when its founders pretty much abandoned the service (but kept the website online, hoping for a [...]

]]> By: Mystery PE Fund Throws A Lifeline To Niche Social Network Sneakerplay | Reviews Manual http://www.techcrunch.com/2008/12/02/sneakerplay-social-network-for-sneaker-heads-shuts-down/comment-page-1/#comment-2671169 Mystery PE Fund Throws A Lifeline To Niche Social Network Sneakerplay | Reviews Manual Thu, 26 Mar 2009 13:40:50 +0000 http://www.techcrunch.com/?p=31486#comment-2671169 [...] money has picked up what was mitt of Sneakerplay, the ethnic meshwork for shoe fanatics that we deadpooled New terminal year when its founders pretty much forsaken the assist (but kept the website online, hoping for a vendee [...] [...] money has picked up what was mitt of Sneakerplay, the ethnic meshwork for shoe fanatics that we deadpooled New terminal year when its founders pretty much forsaken the assist (but kept the website online, hoping for a vendee [...]

]]> By: Mystery PE Fund Throws A Lifeline To Niche Social Network Sneakerplay | netdesk http://www.techcrunch.com/2008/12/02/sneakerplay-social-network-for-sneaker-heads-shuts-down/comment-page-1/#comment-2671140 Mystery PE Fund Throws A Lifeline To Niche Social Network Sneakerplay | netdesk Thu, 26 Mar 2009 13:18:01 +0000 http://www.techcrunch.com/?p=31486#comment-2671140 [...] fund has picked up what was left of Sneakerplay, the social network for sneaker fanatics that we deadpooled late last year when its founders pretty much abandoned the service (but kept the website online, hoping for a [...] [...] fund has picked up what was left of Sneakerplay, the social network for sneaker fanatics that we deadpooled late last year when its founders pretty much abandoned the service (but kept the website online, hoping for a [...]

]]> By: A Lifeline To Niche Social Network Sneakerplay | Blog YODspica Ltd http://www.techcrunch.com/2008/12/02/sneakerplay-social-network-for-sneaker-heads-shuts-down/comment-page-1/#comment-2671076 A Lifeline To Niche Social Network Sneakerplay | Blog YODspica Ltd Thu, 26 Mar 2009 12:08:39 +0000 http://www.techcrunch.com/?p=31486#comment-2671076 [...] fund has picked up what was left of Sneakerplay, the social network for sneaker fanatics that we deadpooled late last year when its founders pretty much abandoned the service (but kept the website online, hoping for a [...] [...] fund has picked up what was left of Sneakerplay, the social network for sneaker fanatics that we deadpooled late last year when its founders pretty much abandoned the service (but kept the website online, hoping for a [...]

]]> By: Mystery PE Fund Throws A Lifeline To Niche Social Network Sneakerplay http://www.techcrunch.com/2008/12/02/sneakerplay-social-network-for-sneaker-heads-shuts-down/comment-page-1/#comment-2670988 Mystery PE Fund Throws A Lifeline To Niche Social Network Sneakerplay Thu, 26 Mar 2009 10:52:14 +0000 http://www.techcrunch.com/?p=31486#comment-2670988 [...] fund has picked up what was left of Sneakerplay, the social network for sneaker fanatics that we deadpooled late last year when its founders pretty much abandoned the service (but kept the website online, hoping for a [...] [...] fund has picked up what was left of Sneakerplay, the social network for sneaker fanatics that we deadpooled late last year when its founders pretty much abandoned the service (but kept the website online, hoping for a [...]

]]> By: Donte (SNEAKERPLAY) http://www.techcrunch.com/2008/12/02/sneakerplay-social-network-for-sneaker-heads-shuts-down/comment-page-1/#comment-2608517 Donte (SNEAKERPLAY) Wed, 28 Jan 2009 04:51:32 +0000 http://www.techcrunch.com/?p=31486#comment-2608517 why do i have to be put on a waiting list to become a member, i lover the site i think its better than myspace i love shoes i collect them. i would very very much like to become a member of sneakerplay, write back..... donte why do i have to be put on a waiting list to become a member, i lover the site i think its better than myspace i love shoes i collect them. i would very very much like to become a member of sneakerplay, write back…..

donte

]]> By: Kadisco: Cycling, Marketing, Sponsorship, Social Media | Blog Archive | TechCrunch scares me. http://www.techcrunch.com/2008/12/02/sneakerplay-social-network-for-sneaker-heads-shuts-down/comment-page-1/#comment-2597959 Kadisco: Cycling, Marketing, Sponsorship, Social Media | Blog Archive | TechCrunch scares me. Mon, 19 Jan 2009 01:54:13 +0000 http://www.techcrunch.com/?p=31486#comment-2597959 [...] about my friends and former clients at Sneakerplay. You can check out the piece and my comment here, but the basic plotline is that Robin Wauters erroneously reported that Sneakerplay was shutting [...] [...] about my friends and former clients at Sneakerplay. You can check out the piece and my comment here, but the basic plotline is that Robin Wauters erroneously reported that Sneakerplay was shutting [...]

]]> By: Wearable Shoe Trees - The Fresh Spot http://www.techcrunch.com/2008/12/02/sneakerplay-social-network-for-sneaker-heads-shuts-down/comment-page-1/#comment-2566110 Wearable Shoe Trees - The Fresh Spot Sat, 13 Dec 2008 20:35:23 +0000 http://www.techcrunch.com/?p=31486#comment-2566110 [...] to TechCrunch SneakerPlay.com is shutting down. TechCrunch is reacting to a blog post from SneakerPlay.com that is [...] [...] to TechCrunch SneakerPlay.com is shutting down. TechCrunch is reacting to a blog post from SneakerPlay.com that is [...]

]]> By: Generation YES Blog » Blog Archive » Ten to ask - How to predict the Web 2.0 winners http://www.techcrunch.com/2008/12/02/sneakerplay-social-network-for-sneaker-heads-shuts-down/comment-page-1/#comment-2564977 Generation YES Blog » Blog Archive » Ten to ask - How to predict the Web 2.0 winners Fri, 12 Dec 2008 16:10:54 +0000 http://www.techcrunch.com/?p=31486#comment-2564977 [...] Gut check — does this make sense? C’mon, who really thought a social network for people who love their sneakers was a good idea. Let’s get real, this was simply a couple of guys trying to cash in on the [...] [...] Gut check — does this make sense? C’mon, who really thought a social network for people who love their sneakers was a good idea. Let’s get real, this was simply a couple of guys trying to cash in on the [...]

]]> By: serenissima@sneakerplay.com http://www.techcrunch.com/2008/12/02/sneakerplay-social-network-for-sneaker-heads-shuts-down/comment-page-1/#comment-2564669 serenissima@sneakerplay.com Fri, 12 Dec 2008 08:17:37 +0000 http://www.techcrunch.com/?p=31486#comment-2564669 oh yeah i forgot one thing SP ALL DAY oh yeah i forgot one thing

SP ALL DAY

]]> By: BSH@sneakerplay http://www.techcrunch.com/2008/12/02/sneakerplay-social-network-for-sneaker-heads-shuts-down/comment-page-1/#comment-2564536 BSH@sneakerplay Fri, 12 Dec 2008 04:06:20 +0000 http://www.techcrunch.com/?p=31486#comment-2564536 actually no, the reason why they are selling is because "our focus on Sneakerplay has lost its steam." but im sure you know that since you actually "READ" the article. If you were actually a member of sp you would notice not many updates have been going on as result they figure why continue owning this site if we are no longer in it. Pretty much the conclusion is based on speculation, well not even speculation really considering the owner of Sneakerplay posted a response on here saying infact they werent quiting on sneakerplay. Now i pretty much expect such bias from those who know absolutely nothing of the sneakerhead culture. because those who hear of the idea think it only deals with shoes when actuallity its deeply inrooted in other medias like art, music, and clothing. actually no, the reason why they are selling is because “our focus on Sneakerplay has lost its steam.” but im sure you know that since you actually “READ” the article. If you were actually a member of sp you would notice not many updates have been going on as result they figure why continue owning this site if we are no longer in it. Pretty much the conclusion is based on speculation, well not even speculation really considering the owner of Sneakerplay posted a response on here saying infact they werent quiting on sneakerplay.
Now i pretty much expect such bias from those who know absolutely nothing of the sneakerhead culture. because those who hear of the idea think it only deals with shoes when actuallity its deeply inrooted in other medias like art, music, and clothing.

]]> By: Kuwabara4rmSneakerplay http://www.techcrunch.com/2008/12/02/sneakerplay-social-network-for-sneaker-heads-shuts-down/comment-page-1/#comment-2564449 Kuwabara4rmSneakerplay Fri, 12 Dec 2008 01:42:36 +0000 http://www.techcrunch.com/?p=31486#comment-2564449 This really sucks Sneakerplay is like the only website i go to Damn... This really sucks

Sneakerplay is like the only website i go to

Damn…

]]> By: leobond001 http://www.techcrunch.com/2008/12/02/sneakerplay-social-network-for-sneaker-heads-shuts-down/comment-page-1/#comment-2564436 leobond001 Fri, 12 Dec 2008 01:23:50 +0000 http://www.techcrunch.com/?p=31486#comment-2564436 and yes i'm a sneakerplay member and yes i’m a sneakerplay member

]]> By: leobond001 http://www.techcrunch.com/2008/12/02/sneakerplay-social-network-for-sneaker-heads-shuts-down/comment-page-1/#comment-2564430 leobond001 Fri, 12 Dec 2008 01:20:43 +0000 http://www.techcrunch.com/?p=31486#comment-2564430 Alot of you Tech guys are really looking at this as a way to acquire a site through in some advertisements and switch up things thinking you know how to make it better. First of all, if you don't collect or if you're not into sneakers, how do you think you're gonna run a heavily rooted sneaker site? I've some of the ideas you clowns are throwing out and you would be headed for failure. The set up is fine the way it is. Uploading your own sneaker designs, done that one already. Had an official contest with nike id. you have mostly all of the top street wear and sneaker mags on this site. This is the only street wear sneaker site of this magnitude and it means something to alot of people. Alot of you Tech guys are really looking at this as a way to acquire a site through in some advertisements and switch up things thinking you know how to make it better. First of all, if you don’t collect or if you’re not into sneakers, how do you think you’re gonna run a heavily rooted sneaker site? I’ve some of the ideas you clowns are throwing out and you would be headed for failure. The set up is fine the way it is. Uploading your own sneaker designs, done that one already.

Had an official contest with nike id. you have mostly all of the top street wear and sneaker mags on this site. This is the only street wear sneaker site of this magnitude and it means something to alot of people.

]]> By: LUCK@SP http://www.techcrunch.com/2008/12/02/sneakerplay-social-network-for-sneaker-heads-shuts-down/comment-page-1/#comment-2564427 LUCK@SP Fri, 12 Dec 2008 01:15:56 +0000 http://www.techcrunch.com/?p=31486#comment-2564427 Wow........................ This was truly a waste of my time. Ted, Kadisco, Goodman, and Serenissama.........well said. *Heads over to the rant thread on SP* Wow……………………

This was truly a waste of my time.

Ted, Kadisco, Goodman, and Serenissama………well said.

*Heads over to the rant thread on SP*

]]> By: serenissima http://www.techcrunch.com/2008/12/02/sneakerplay-social-network-for-sneaker-heads-shuts-down/comment-page-1/#comment-2564260 serenissima Thu, 11 Dec 2008 21:42:49 +0000 http://www.techcrunch.com/?p=31486#comment-2564260 Robin, You are WAY off base... you claim that 'People don't love their sneakers enough to bond over them on an ongoing basis.' You couldn't be more wrong! SP is like FAMILY... you don't know how many incredible people I have met on that site, and how many wonderful things have come from it: OSD, the Autobots, NYC S.Crewers, various meet-ups, events, and valuable connections. There is NOTHING out there like SP, and part of the allure is the small community. Everybody knows and respects each other. There is plenty of information on the site about sneakers; you have no idea how many limited releases I have found out about through SP. Lastly, as a fellow journalist, I am APPALLED at the bias of this article. You ridicule SP with such loaded terms as 'shoestring budget,' and completely ignore comments by the founders, who repeatedly state that the site is NOT shutting down. Get your facts straight before you publish such crap. Robin,

You are WAY off base… you claim that ‘People don’t love their sneakers enough to bond over them on an ongoing basis.’ You couldn’t be more wrong! SP is like FAMILY… you don’t know how many incredible people I have met on that site, and how many wonderful things have come from it: OSD, the Autobots, NYC S.Crewers, various meet-ups, events, and valuable connections. There is NOTHING out there like SP, and part of the allure is the small community. Everybody knows and respects each other. There is plenty of information on the site about sneakers; you have no idea how many limited releases I have found out about through SP. Lastly, as a fellow journalist, I am APPALLED at the bias of this article. You ridicule SP with such loaded terms as ’shoestring budget,’ and completely ignore comments by the founders, who repeatedly state that the site is NOT shutting down.

Get your facts straight before you publish such crap.

]]> By: goodman23 @ sneakerplay.com http://www.techcrunch.com/2008/12/02/sneakerplay-social-network-for-sneaker-heads-shuts-down/comment-page-1/#comment-2563806 goodman23 @ sneakerplay.com Thu, 11 Dec 2008 15:16:41 +0000 http://www.techcrunch.com/?p=31486#comment-2563806 Ted Rheingold x Kadisco= 100% truth Ted Rheingold x Kadisco= 100% truth

]]> By: Does Niche Marketing Always Work? http://www.techcrunch.com/2008/12/02/sneakerplay-social-network-for-sneaker-heads-shuts-down/comment-page-1/#comment-2563668 Does Niche Marketing Always Work? Thu, 11 Dec 2008 11:58:57 +0000 http://www.techcrunch.com/?p=31486#comment-2563668 [...] Robin Wauters, “Sneakerplay, Social Network For Sneaker Heads, Shuts Down,” TechCrunch, ... Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...] [...] Robin Wauters, “Sneakerplay, Social Network For Sneaker Heads, Shuts Down,” TechCrunch, … Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...]

]]> By: Ypulse Essentials: ‘SOS’ From Sneakerplay, Teaching With Tech, New YouTube Rules | Tween Girls On Line Magazine http://www.techcrunch.com/2008/12/02/sneakerplay-social-network-for-sneaker-heads-shuts-down/comment-page-1/#comment-2556409 Ypulse Essentials: ‘SOS’ From Sneakerplay, Teaching With Tech, New YouTube Rules | Tween Girls On Line Magazine Thu, 04 Dec 2008 12:38:12 +0000 http://www.techcrunch.com/?p=31486#comment-2556409 [...] Teen Network (goes live today for advertisers. Also another niche social networking site may go the way of the dodo. TechCrunch reported yesterday that Sneakerplay, the site for sneakerheads, was shutting down BUT [...] [...] Teen Network (goes live today for advertisers. Also another niche social networking site may go the way of the dodo. TechCrunch reported yesterday that Sneakerplay, the site for sneakerheads, was shutting down BUT [...]

]]> By: <fb:name linked="false" useyou="false" uid="571872717">Robin Wauters</fb:name> http://www.techcrunch.com/2008/12/02/sneakerplay-social-network-for-sneaker-heads-shuts-down/comment-page-1/#comment-2555577 Robin Wauters Wed, 03 Dec 2008 23:28:38 +0000 http://www.techcrunch.com/?p=31486#comment-2555577 Your opinion is duly noted (although I obviously disagree about the potential), thanks for the feedback. One thing though: this post does not ridicule Sneakerplay as far as I can see, I actually have much respect for the founders having achieved what they have on such a small budget. Your opinion is duly noted (although I obviously disagree about the potential), thanks for the feedback.

One thing though: this post does not ridicule Sneakerplay as far as I can see, I actually have much respect for the founders having achieved what they have on such a small budget.

]]> By: Kadisco http://www.techcrunch.com/2008/12/02/sneakerplay-social-network-for-sneaker-heads-shuts-down/comment-page-1/#comment-2555449 Kadisco Wed, 03 Dec 2008 22:05:34 +0000 http://www.techcrunch.com/?p=31486#comment-2555449 I consulted for Sneakerplay to help them develop an advertising and sponsorship strategy, and I have to say that Robin's analysis is way off. Sneakerplay hasn't built a massive user base, but those users happen to be really valuable per capita to major brands. There's a reason why Nike pours resources into releasing, for example, 100 pairs of a certain sneaker that might only be available at one retailer in the world. It's because serious sneakerheads are important cultural influencers in the hip hop and streetwear scenes... that are key to any advertiser going after a youth demographic. Whoever acquires Sneakerplay and grows the site will get a strong ROI because of that. The reason it's bittersweet for Mo, RJ, and Rob is that they've built a community in the truest sense, something that's really important to a lot of people including many of their close friends. Of course it's bittersweet to step away from that, regardless of whether the site shuts down. Ted Rheingold is absolutely right: it's not always about the money! I'm confident that Sneakerplay will find a buyer and live on, while the founders who started with nothing but a love of sneakers and 1500 bucks will move on to bigger and better things. Isn't that what web entrepreneurship is supposed to be about? TechCrunch should be celebrating Sneakerplay, not ridiculing it. I consulted for Sneakerplay to help them develop an advertising and sponsorship strategy, and I have to say that Robin’s analysis is way off. Sneakerplay hasn’t built a massive user base, but those users happen to be really valuable per capita to major brands. There’s a reason why Nike pours resources into releasing, for example, 100 pairs of a certain sneaker that might only be available at one retailer in the world. It’s because serious sneakerheads are important cultural influencers in the hip hop and streetwear scenes… that are key to any advertiser going after a youth demographic. Whoever acquires Sneakerplay and grows the site will get a strong ROI because of that.

The reason it’s bittersweet for Mo, RJ, and Rob is that they’ve built a community in the truest sense, something that’s really important to a lot of people including many of their close friends. Of course it’s bittersweet to step away from that, regardless of whether the site shuts down. Ted Rheingold is absolutely right: it’s not always about the money!

I’m confident that Sneakerplay will find a buyer and live on, while the founders who started with nothing but a love of sneakers and 1500 bucks will move on to bigger and better things. Isn’t that what web entrepreneurship is supposed to be about? TechCrunch should be celebrating Sneakerplay, not ridiculing it.

]]> By: <fb:name linked="false" useyou="false" uid="714610842">fb714610842</fb:name> http://www.techcrunch.com/2008/12/02/sneakerplay-social-network-for-sneaker-heads-shuts-down/comment-page-1/#comment-2555282 fb714610842 Wed, 03 Dec 2008 20:40:27 +0000 http://www.techcrunch.com/?p=31486#comment-2555282 Great comment by Ted! Great comment by Ted!

]]> By: Ypulse Essentials: ‘SOS’ From Sneakerplay, Teaching With Tech, New YouTube Rules | Ypulse http://www.techcrunch.com/2008/12/02/sneakerplay-social-network-for-sneaker-heads-shuts-down/comment-page-1/#comment-2555232 Ypulse Essentials: ‘SOS’ From Sneakerplay, Teaching With Tech, New YouTube Rules | Ypulse Wed, 03 Dec 2008 20:25:02 +0000 http://www.techcrunch.com/?p=31486#comment-2555232 [...] Teen Network (goes live today for advertisers. Also another niche social networking site may go the way of the dodo. TechCrunch reported yesterday that Sneakerplay, the site for sneakerheads, was shutting down BUT [...] [...] Teen Network (goes live today for advertisers. Also another niche social networking site may go the way of the dodo. TechCrunch reported yesterday that Sneakerplay, the site for sneakerheads, was shutting down BUT [...]

]]> By: pure acai http://www.techcrunch.com/2008/12/02/sneakerplay-social-network-for-sneaker-heads-shuts-down/comment-page-1/#comment-2554730 pure acai Wed, 03 Dec 2008 17:11:12 +0000 http://www.techcrunch.com/?p=31486#comment-2554730 lol :D lol :D

]]> By: Confirmed: SneakerPlay.com To Shut Down | FuckedStartups http://www.techcrunch.com/2008/12/02/sneakerplay-social-network-for-sneaker-heads-shuts-down/comment-page-1/#comment-2554654 Confirmed: SneakerPlay.com To Shut Down | FuckedStartups Wed, 03 Dec 2008 15:55:30 +0000 http://www.techcrunch.com/?p=31486#comment-2554654 [...] People don’t love their sneakers enough to bond with other people over them on an ongoing basis. At least not enough people to build an actual business around it.  Read more here. [...] [...] People don’t love their sneakers enough to bond with other people over them on an ongoing basis. At least not enough people to build an actual business around it.  Read more here. [...]

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