Love it or hate it, Amazon.com’s Kindle e-book reader is selling well — in fact, even at $359 there currently aren’t any in stock. So Amazon certainly doesn’t need any advice from me about how to sell more Kindles, but I have some ideas about how the company could make the device more attractive to casual readers like me.
The basic idea would be to make the Kindle reach critical mass as a consumer product, similar to how many “average” people own an iPod. Whether iPod owners use it or appreciate it isn’t as important as the fact that they bought an iPod because it’s become the de facto standard for portable music playback.
Granted, e-book readers are a harder sell than portable music players as almost everyone consumes music in someway or another but not everyone regularly reads books for pleasure. Still, the idea isn’t to make the Kindle as popular as the iPod, it’s to make the Kindle the iPod of e-book readers.
