ComScore released its October search-engine market share figures for the U.S. last night. Overall search volume grew 20.1 percent year-over-year to 12.6 billion queries, a decline in growth from the 25.5 percent pace we saw in September, but still quite healthy. Correspondingly, the annual growth in Google’s U.S. search volume slowed from 38.6 percent in September to 29.6 percent in October. Google still managed to eke out an overall market share gain of 0.2 point to 63.1 percent.
Yahoo’s market share rose 0.3 point to 20.5 percent, Microsoft’s remained flat at 8.5 percent, Ask’s dropped 0.1 point to 4.2 percent, and AOL’s dropped 0.4 point to 3.7 percent. (See chart above, courtesy of Citi analyst Mark Mahaney).
While Google’s growth rate slowed in October, both Yahoo’s and Microsoft’s picked up speed. Yahoo’ s U.S. search volume grew 7.7 percent (up 0.6) and Microsoft’s grew 4.2 percent (up 1.2). Together they still only account for 29 percent of U.S. search market share.
Yahoo has been aggressively running radio commercials about Yahoo search – requesting people to try them instead of Google.
So maybe these commercials are having a slight impact on their growth.
It will be interesting to see November stats – will holiday shopping trigger more searches
Glad to see Micorosft and others gaining in the search market. The more revenue they can bring the more feature sets they can add.
AOL is still alive? Oo
Yes, and it still makes money for TW
Hooray for Google!
Doesn’t AOL use Google for search ?
yep. the contract expires next year
2010 actually.
Yes! As does Ask.com.
Is the increase on Microsoft’s Live Search due to the huge incentive of cash back program on ebay last month?
@ Previous 6 Comments.
Erick, how do you put up with the pure stupidity in the comment boards. I had something useful I wanted to say, but based on how the convo is going thus far, I find it impossible.
@ public relations. You amaze me every day with how little you know about tech. Must you always comment?
It is a shame that Yahoo still haven’t launch its own “Adsense” business, just for the sake of diversifying revenue streams, Yahoo would get 15% of the market share, which can make a huge impact of its bottom line. Now this mild market share gain means nothing to Yahoo.
Seems like all I have been hearing lately is Yahoo’s push to have users try Yahoo over Google. It’s kind of interesting to see a lift in Yahoos share.
I think Google still has the “relevancy” factor down and that’s why they continue to have so much of the share. Also, from an advertisers standpoint I feel the most confident with Google. Lately, Yahoo has made some weird changes to their sponsored search that has really turned me off. It makes me happy to see Google have such a big share of the searches.
@Habib yes AOL does use Google for it’s search. In fact it’s quite interesting to see how they are all tied together. Check out the chart at this link: http://www.ihel...gine-chart.html
Very useful thanks ! It seems not up to date (for ex Go uses Yahoo now) but still very useful !
http://techslas...-50-properties/
Yahoo! Sites
136,775
Google Sites
131,639
Interesting!!!
You can get your own free branded people search engine.
The details are at http://www.squi...pleSearchEngine
Steven
it must be hard to grow from 64% even for Google!
Glad to see Live Search pulling up some points. I use it all the time, and it’s great!